Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Understand the majority of the engineer’s buying journey has moved online, and nearly all engineers prefer to do online research and evaluate vendors before talking to sales (not exactly a shock).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

FEBRUARY 2, 2016

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

APRIL 7, 2010

Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget. What’s The Real Value of Brand PPC?

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Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JUNE 23, 2015

Here are four key takeaways from this research: • Do feed the gorilla. The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). 9 Search Engine Marketing (SEM) Facts and Statistics. How can marketers get the most out of search?

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

AUGUST 9, 2012

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Use AdWords (and SEM in general). This makes sense.

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

Webbiquity

AUGUST 2, 2016

Infographics are in some cases the first choice for presenting research findings. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 5: The 23 Best Content Ideation Tools. #6: 6: The 24 Best Online Writing Tools and Apps. #7:

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Webbiquity

MARCH 8, 2016

Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8:

Stats 100

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Webbiquity

NOVEMBER 12, 2012

” SEO includes technical factors (making sure sites load quickly and are easy to crawl), content factors (keyword research, content optimization, meta tags) and linking factors (building internal and external links). WPO, in contrast, has a broader focus on earned content (e.g. Internet Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

MAY 6, 2013

SEM changes take effect in a matter of minutes. • Sam Owen presents five tips for getting the most out of Google’s Auction Insights tool, from competitive research (“You can also start to try and learn a little about the strategy of your competitors. Organic search experiments can take weeks to show results.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Webbiquity

FEBRUARY 4, 2013

Although the book is excellent overall, one could raise a few minor quibbles with it: The explanation of strength-weakness-opportunity-threat (SWOT) analysis in section one is presented a bit lightly; this is a critical exercise to get right, and getting it right requires a fairly significant research effort.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. Best Social Media Stats and Market Research of 2009.

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Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Statistics and Research. by SEM ClubHouse. by SEM Nook. Amy Mengel. Amber Naslund.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

SEPTEMBER 5, 2017

Keyword Research/Testing: Use PPC results to determine the best opportunities for organic, long-term approach (this includes PPC tests for headlines, ad copy, landing pages and keyword optimization). Make sure to test this out to find the right balance and determine your optimal standing.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

JANUARY 2, 2013

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” 3 SEM Facts. Agencies do SEM better. The most popular use of LinkedIn is for researching people and companies (77%). No deposit, no return.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google’s calculation of quality score. Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization.

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Adwords Tips PPC Tactics 100

Webbiquity

MAY 3, 2011

Officially, an expert in inbound marketing, online visibility and personal branding, via social media, SEO and SEM. She blogs about marketing strategy, market research, science, oncology, hematology and immunology. She’s also an insightful, prolific and generous social media presence. Also big on green business marketing. Lucretia M.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MARCH 13, 2018

Here are 17 Facebook facts and statistics from recent research, in four categories, along with four key takeaways to help marketers get more out of their efforts on the world’s largest social network. Pew Research Center ). 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: Facebook Demographics.

Stats 205

Stats Paid Content Facebook Demographics 205

Webbiquity

JULY 10, 2018

Keyword Research Tools for SEO and SEM. Keyword research tools help you understand the specific words and phrases your potential future customers are using when they are seeking to solve the kinds of problems your product or service addresses, or for information about specific types and features of products relevant to your offerings.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

JUNE 18, 2018

The 14 Best Content Planning and Research Tools. The 17 Best Keyword Research Tools for SEO and SEM. For those who prefer a more traditional outline of the content marketing flow and tools reviews, here’s a table of contents: Content Strategy and Development. Content Strategy and Planning. Content Development.

Marketing Automation Services 205

Marketing Automation Services Marketing Management Tools Planning 205

Webbiquity

MARCH 27, 2018

Pew Research Center ). Pew Research Center ). 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: Eight Instagram Marketing Stats. Nearly one-third (32%) of all American Internet users have an Instagram account. ( 59% of Instagram users in the U.S. are under 30 years old. Just 26% are over age 50. (

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

OCTOBER 6, 2020

Also do competitive research on terms your big competitors rank poorly for, using a tool like SEMrush—these may be opportunities. Strategy and tactics should be coordinated with search engine marketing (SEM), social media, lead gen programs, even brand marketing. It’s a great equalizer. Focus on long-tail searches.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

APRIL 4, 2017

Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Online video is popular, effective, and easy to watch on mobile devices. But that won’t last.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

MARCH 21, 2017

. #4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 5: The 23 Best Content Ideation Tools. #6: 6: The 24 Best Online Writing Tools and Apps. #7: 7: The Six Best Google+ Marketing Tools. #8: 8: The Four Best Online Education Tools For Business Pros. #9:

Marketing Automation Services 181

Marketing Automation Services Small Business Marketing Enterprise Management Marketing Management 181

Webbiquity

APRIL 10, 2017

. #4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 5: The 23 Best Content Ideation Tools. #6: 6: The 24 Best Online Writing Tools and Apps. #7: 7: The Six Best Google+ Marketing Tools. #8: 8: The Four Best Online Education Tools For Business Pros. #9:

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

MARCH 15, 2016

First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 9, 2017

. #4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 5: The 23 Best Content Ideation Tools. #6: 6: The 24 Best Online Writing Tools and Apps. #7: 7: The Six Best Google+ Marketing Tools. #8: 8: The Four Best Online Education Tools For Business Pros. #9:

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Webbiquity

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. We research a client’s current competitive and digital landscape , develop a WPO and content strategy, execute, measure and refine.).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

JANUARY 18, 2016

Watch this blog for a series of posts highlighting the latest facts and stats about social media marketing, social networks, content marketing, SEO/SEM, B2B social media, digital marketing and more, along with key takeaways from the research findings. CMOs Will Spend More On Social Media, But Still Struggle With ROI , MediaPost.

Stats 100

Stats SEM Digital Marketing Funnels Television marketing 100

Webbiquity

MARCH 1, 2012

2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. He helpfully divides his list of tools, most of which are market leaders, into five categories: keyword research, on-page criteria, rank checkers, competitive link research tools, and link monitoring tools. ”

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

MARCH 20, 2018

6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: . #4: Marketing Technology Growth and Challenges – 12 Enlightening Statistics. #5: 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: 7: 12 Solid Stats Surrounding Social Networking (Plus Four Timely Tips). #8: 10: Enterprise vs.

Stats 0

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Webbiquity

MAY 11, 2017

. #4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 5: The 23 Best Content Ideation Tools. #6: 6: The 24 Best Online Writing Tools and Apps. #7: 7: The Six Best Google+ Marketing Tools. #8: 8: The Four Best Online Education Tools For Business Pros. #9:

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JULY 24, 2012

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

APRIL 27, 2017

. #4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 5: The 23 Best Content Ideation Tools. #6: 6: The 24 Best Online Writing Tools and Apps. #7: 7: The Six Best Google+ Marketing Tools. #8: 8: The Four Best Online Education Tools For Business Pros. #9:

Marketing Automation Services 214

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Webbiquity

JULY 26, 2016

. #4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 5: The 23 Best Content Ideation Tools. #6: 6: The 24 Best Online Writing Tools and Apps. #7: 7: The Six Best Google+ Marketing Tools. #8: 8: The Four Best Online Education Tools For Business Pros. #9:

Marketing Automation Services 100

Marketing Automation Services Tools Enterprise Management Best Practices 100