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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156
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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156
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[Research Round-Up] AI vs. Humans - Round 1

B2B Marketing Directions

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. Third pool (100 ideas) - Ideas generated by ChatGPT based on the same prompt and a sample of highly-rated product ideas. Implications for Marketers The Girotra et al.

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Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Optinmonster

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

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[Research Round-Up] LinkedIn/Ipsos Survey Examines the State of B2B Marketing

B2B Marketing Directions

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) The B2B Marketing Benchmark survey used a sample of 1,954 B2B leaders from eight countries.

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Quantitative vs. Qualitative Research: Choosing the Right Approach for B2B Marketing Success

Modern B2B

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. This approach focuses on gathering data from a large sample size, meaning you can identify any outstanding trends or patterns.

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Research finds lower investment in ads featuring women

Martech

The research was based on automated analysis of around 3,400 ads featuring over 6,400 characters (deployed 2021 and 2022 in the U.S.). The sample focused on verticals that tend to feature female characters in ads, like CPG and beauty. The data reflects trends found in previous research by the Geena Davis Institute of Gender in Media.