Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. This approach focuses on gathering data from a large sample size, meaning you can identify any outstanding trends or patterns.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

APRIL 4, 2023

Before the interview, research the types of projects the company takes on, as well as its values, culture, and mission. I really enjoy [Specific Part of Job], and I'm excited to bring the experience I've gained to the team at [Company]." Why do you want to work for our company? The more specific you can be, the better.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Savanta

MAY 16, 2017

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. That’s shockingly low.

Business to Business 120

Business to Business Spending Research Business 120

Savanta

MAY 16, 2017

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. That’s shockingly low.

Business to Business 120

Business to Business Spending Research Business 120

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Sampled Both Buyers and Sellers. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Then respond.

Consulting 157

Consulting Research Work Management Marketing Management 157

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hubspot

JUNE 22, 2018

Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration. Your list could include samples of past work, a proven success record with companies in similar industries, the expertise and technical skills to meet your demands, and a cost of services within your price range.

Sample 97

Sample RFP Work Management Template 97

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Content Standard

MAY 22, 2019

Creating original research is a win-win for marketers and consumers. Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond.

Research 101

Research Sample Planning Brand Identity 101

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 1) SEMrush. ” — Smart Bug Media.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Survey sample. Our sample includes 250 senior leaders working in marketing, located across the USA and the UK.

Work Management 98

Work Management Marketing Management Research Allocation 98

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Technology and Software firms from around the world were sampled—so chances are, your firm is represented. Insight #1: High Growth Technology and Software Firms Conduct More Research.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Valasys

FEBRUARY 4, 2022

To buy research papers , first you need to decide the type of study that you want to do by going through our site. This is one of the best ways to protect yourself if you are not satisfied with the research paper you’ve bought. First of all, let’s go [link] through the sample chapters.

Paper 40

Paper Purchase Research Sample 40

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! Digital content marketing studies and research: Study: Only 1 in 5 brands know what the metaverse means for their company. B2C content marketing studies and research: U.S. Learn more. marketing Click To Tweet.

Studies 59

Studies Research Planning Television marketing 59

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. As with earlier editions of the research, the 2022 study provides a window into the current state of ABM investments, strategies, and tactics, and reveals what companies with high-performing ABM programs do differently from others.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Content Standard

NOVEMBER 13, 2017

According to research Facebook produced in collaboration with Oracle, these short-view videos have plenty to offer in terms of viewership and sales lift. The more immediate question is whether the hype generated by Facebook’s research is backed up by the evidence. Calling Facebook’s Stats Into Question.

Research 96

Research Video Marketing Case Studies Top of Funnel 96

Convince & Convert

FEBRUARY 27, 2014

First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend. » Social Media Research' Read the whole entry. »

Research 156

Research Paid Search Agency Sample CMO 156

Martech

APRIL 16, 2024

Take the time to research and find the tool that is the right fit for your needs. Our research found no more than 10% opt out of cookies and it’s usually less than 5%. This lower sample size means an error rate of less than 1% 19 times out of 20. From WordPress to Shopify, there’s a solution out there for you.

Analytics 124

Analytics Marketing Analytics Tools Work Management Planning 124

BenchmarkONE

APRIL 18, 2019

But in order to get to that point, you absolutely must perform in-depth market research. Once you’ve got a general idea about who your target audience is, the next step is to identify a representative sample of that audience so you can learn more about their actual characteristics, buying habits and challenges. Not sure where to begin?

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Heinz Marketing

NOVEMBER 12, 2019

To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019. The survey sample consisted of 218 B2B sales and marketing leaders, all managers and above. In our research, we uncovered five major insights. Key Findings.

Research 83

Research Video Marketing Budget Programs B2B 83

Unbounce

MAY 29, 2020

In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined. In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. We conducted further research to find and identify primary triggers and personas. We used the triggers as the basis for our strategy and messaging.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

BenchmarkONE

MAY 4, 2022

One big area is research, and within that sits content testing as a niche discipline. It’s a form of research that allows marketers to find out whether their content is on point. Through researching human behavior on such a colossal scale, these companies can hone in on what people most enjoy and are willing to pay for. .

Research 62

Research Planning Content Sample 62

Hubspot

OCTOBER 15, 2018

First, I'd conduct research to determine cause and effect, and then I'd offer potential solutions.". For instance, perhaps your candidate tells you she wants to interview blind people first and do competitive research before making a decision. This tells you she's someone who places value on research and analytics.

Sample 97

Sample Work Management Thought Leadership Marketing Management 97

AccuData

JUNE 13, 2021

Buy Research Papers Online. s why many college students favor to purchase research papers than waste their time and put effort into tasks that deliver unsatisfactory results. s team of research paper writers guarantee to deliver a custom-written analysis paper which is totally unique with no plagiarism. t worry â??

Paper 40

Paper Research Analysis Fulfillment 40

Marketing Craftmanship

JANUARY 27, 2015

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. Research integrity was an issue long before the internet became the platform for content marketing. Our very thin D&O liability research was a rare and risky exception…and perhaps a sign of things to come.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Martech

MAY 31, 2023

These findings come from a new report by B2B research firm Ascend2 in association with the digital agency Wpromote. Two differences: The Gartner sample was split evenly between B2B and B2C marketers; it also incorporated findings from Canada and Europe. Personalization and content generation lead the use cases. in April of this year.

Marketing Budget 117

Marketing Budget Budget Programs B2B Marketing B2B 117

Content Marketing Institute

DECEMBER 19, 2018

The Shine website , which focuses on “research-backed content around confidence, daily happiness, mental health, and productivity,” also includes a series of Won’t You Be My Neighbor? The post Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018 appeared first on Content Marketing Institute. Register by Dec.

Sample 89

Sample B2B Marketing Planning Content Marketing 89

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Recent research by Gartner produced similar results. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Tony Zambito

JANUARY 10, 2022

For example, here is a sampling: “I need to know what they think of us and our salespeople.” “Why These are just a sampling of responses. Why did they choose our competitors over us.” What are the common objections they have?” What content do they read when evaluating our products?”

Buyer Personas 234

Buyer Personas Sample Urgency Marketing Analysis 234

Hinge Marketing

JANUARY 10, 2023

Every year, the Hinge Research Institute conducts a study of professional services firms to identify emerging trends and determine what the fastest growing, most profitable firms do differently. This year’s study taps into a robust sample. Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Martech

DECEMBER 20, 2023

An alternative perspective is provided by new research from Storyblok, the headless CMS platform. The percentage of consumers put off by celebrity and influencer endorsements grew steadily with age in the Storyblok sample. Those statistics come from an Influencer Marketing Hub report. By the numbers. Age matters.

Sample 100

Sample Customer Surveys Mobile Marketing Statistics 100