Martech

MAY 18, 2022

Ten rules of the road for metaverse marketing. Each environment could have a different set of rules, different “owners,” different citizens — similar to different countries if you like – with underlying infrastructure that allows for seamless travel between these virtual worlds. Understand the true potential of the platform.

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Rules Planning Work Management Advertising Agencies 144

Zoominfo

AUGUST 18, 2021

Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. The old rulebook has been thrown out the window, so it’s time to make some of your own rules. There are more touchpoints per closed-won deal. minutes at a time.

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Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Biznology

FEBRUARY 26, 2021

.” Write Down Your Team’s Unwritten Rules. “Are your employees aware of your company’s or team’s unwritten rules ?… “Frei is uncommonly good at building a bridge between research and actions that actually matter. The post Write Down Your Team’s Unwritten Rules appeared first on Biznology.

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Top Rank Marketing

OCTOBER 19, 2023

According to research from the ITSMA, 58% of marketers said that ABM plays a major role in making their entire company more customer-centric. The post The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX appeared first on B2B Marketing Blog - TopRank®.

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Rules B2B Marketing Work Management Customer Satisfaction 112

Martech

MAY 18, 2022

Ten rules of the road for metaverse marketing. Each environment could have a different set of rules, different “owners,” different citizens — similar to different countries if you like – with underlying infrastructure that allows for seamless travel between these virtual worlds. Understand the true potential of the platform.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

Martech

MARCH 15, 2023

They have clear, actionable rules of engagement for how they will and won’t operate. They’ve channeled these rules into a written set of operating principles to guide their people and business affairs and benefit tremendously. They want partners who can deliver with greater speed, nimbleness and value. Get MarTech!

Rules 90

Rules Advertising Agencies Paid Search Agency Lead Ranking 90

Zoominfo

AUGUST 18, 2021

Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. The old rulebook has been thrown out the window, so it’s time to make some of your own rules. There are more touchpoints per closed-won deal. Longer sales cycles.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

EveryoneSocial

MAY 11, 2021

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. Why You Need Social Media Rules for Employees. Providing rules and recommendations can help alleviate these concerns. Here’s why.

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Top Rank Marketing

JUNE 29, 2023

In this blog post, I will share the key rules for effective B2B branding, drawing insights from a presentation by Mimi Turner , Head of EMEA & Latin America, The B2B Institute at LinkedIn. Here’s a summary of the five essential rules Mimi shared that can help shape your B2B branding strategy.

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Rules Brand Identity Branding B2B 61

Marketing Insider Group

JUNE 15, 2017

Guest Post written by Erika Jolly Brookes, chief marketing officer at Springbot The number one rule in marketing is “know your customer.” The post Marketers: 4 Insights to Look for When Doing Competitive Research appeared first on Marketing Insider Group. But what about your competitors? However, many […].

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Research Aggregators Rules Marketing & Strategy 242

ClearVoice

SEPTEMBER 22, 2023

For instance, research shows that using videos in marketing content can grow revenue 50% faster , so include videos in your legal content offerings. The post From Statutes to Stories: 4 Legal Content Ideas to Rule 2024 appeared first on ClearVoice.

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Rules Storytelling Content Distribution 91

ClearVoice

JUNE 15, 2021

A strong marketing writer is part journalist, part subject matter expert, and part researcher—and they even have a sense of humor when the occasion calls for it. Ten Rules for Marketing Writing. Good content marketing often includes statistics derived from market research. What Is Marketing Writing?

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B2B Marketing Directions

APRIL 2, 2023

In a 2021 paper published by The B2B Institute , Professor John Dawes, Associate Director at the Ehrenberg-Bass Institute for Marketing Science , described what has come to be called the 95:5 rule. The rule states that up to 95% of business buyers aren't in the market for many goods and services at any one time.

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Rules B2B Marketing B2B Trigger Marketing 52

LeanData

JULY 13, 2020

As Eric Wittlake, senior analyst at TOPO Research, puts it: “In order to deliver an end-to-end customer experience, B2B organizations need a comprehensive view of activity and engagement. Together, it’s time to start re-writing the rules of engagement for marketing and sales.

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Rules Account Based Marketing ABM Buyer's Journey 81

B2B Marketing Directions

MARCH 5, 2023

In 2021, The B2B Institute , a think tank supported by LinkedIn, published a report featuring several papers authored by researchers with the Ehrenberg-Bass Institute for Marketing Science. The main topic of Professor Dawes' paper was how advertising works, but he began by describing what he called the 95:5 rule.

Rules 52

Rules Paid Search Agency Companies Paper 52

QuanticMind

SEPTEMBER 12, 2023

Key Growth Audiences in Higher Education While it’s important to collect your own insights about target audiences, general audience research can still help you get a head start. The post School’s In: The New Rules for Successful Higher Education Marketing appeared first on Basis Technologies.

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Education Rules Budget Programs Planning 75

Hinge Marketing

FEBRUARY 7, 2019

In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman.

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Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

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Research Peer-to-peer Marketing Automation Services Zoominfo 159

Scoop.it

AUGUST 2, 2022

Let’s take a look at some of the top rules for planning and writing content on your website. There are four primary steps when planning out your content: Purpose, Audience, Keyword Research, and Competition. Keyword Research. Understanding your audience and their needs will then help you with keyword research.

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Excelsior Research

AUGUST 25, 2022

How much should you value market research? Let it be a traditional or modern marketing, market research has the utmost importance as well as the profits. The blog will provide you will some understand on how much should you value market research? How much should you value market research? What is market research?

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Research Planning Terms and Conditions Marketing Management 52

Hinge Marketing

JUNE 20, 2019

In this article, we’re going to look beyond the unpredictable updates that each platform releases and focus on two evergreen rules that are here to stay. Rule #1 – Be Human. Professionals who spend time on social media are doing so for a variety of reasons, ranging from researching competitors to recruiting new employees.

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Rules B2B Social Media Advertising Agencies 91

Salesforce Marketing Cloud

APRIL 13, 2023

As you research your prospect’s company and industry, be sure to share relevant external resources, such as analyst reports or news articles. How can you tell a story about your ability to deliver a return on investment? Trending Articles Generative CRM — Here's What It'll Mean For Your Business 6 min read Who Is a Salesblazer?

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Rules Loyalty Fulfillment Efficiency 98

Scoop.it

JULY 5, 2022

Don’t hold back on the details, and research your topic so that you become the most competent author you can be. Ideally, you want to write about topics that you already understand so that any further research only deepens your understanding. There are examples, there is research, there are tips from other voice actors.

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Rules Top of Funnel Content Marketing Tips 102

RebelMouse

OCTOBER 13, 2022

The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. With all of our research, having a large network of global partners is hugely beneficial. To more closely examine this trend at multiple audience sizes, we’ve partitioned our research into four categories.

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Rules Advertising Mediums Custom Publishing Viral Marketing 52

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

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Work Management Marketing Management Vendors Research 52

Adobe Experience Cloud Blog

MARCH 22, 2019

In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research. The post Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Webbiquity

JUNE 24, 2013

According to recent research , nearly 80% of CMOs see custom content as the future of marketing. And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Ann Handley and C.C.

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Rules Content Paid Search Agency Lead Scoring 100

Genroe

OCTOBER 30, 2021

Research]2021 Customer Experience ROI Study […]. The post [CX Tribe] 2 November 2021 – Real World CX ROI + Useful UX Design Rules appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. See things in the present, even if they are in the future.

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Rules ROI Design Case Studies 52

Zoominfo

FEBRUARY 5, 2018

To achieve success in the B2B sales world, this is a rule you must live by. Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. How do I gather prospect research?

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Research B2B Thought Leadership Work Management Zoominfo 113

ANNUITAS

FEBRUARY 5, 2015

I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Do the research. *This post first ran September 11, 2014 in the ANNUITAS blog. Track Results.

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ClearVoice

DECEMBER 11, 2018

When these two parties function cohesively, they create captivating and interesting stories—but it only works when smart etiquette rules are followed. For the dynamic between a publicist and a journalist, here are some thoughtful etiquette rules to keep in mind and exercise in your daily professional routine. Never miss a deadline.

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Public Relations Rules PR Press 63

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1. SEO is a puzzle to some. Don’t Fight the Competition.

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Zoominfo

FEBRUARY 5, 2018

To achieve success in the B2B sales world, this is a rule you must live by. Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. How To Gather Prospect Research?

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Research B2B Thought Leadership Work Management Thought Leadership 100

ANNUITAS

SEPTEMBER 11, 2014

I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Do the research. Do Your Homework. Learn your market, your customers and your competition.

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Demand Generation Rules Demand Generation 100

NetLine

APRIL 19, 2022

Understanding how data is sourced and produced is one of the most essential aspects of any kind of research. The 95% figure is not meant to be a precise rule,” Dawes said. While the study’s lead is the 95-5 rule, in practice it’s about the connection between advertising and brand building. Today’s Brand is Tomorrow’s Demand.

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Intent Data Buyer Intent Rules Intent 72

Savanta

MAY 8, 2013

This international dimension has important implications for how market research is conducted and interpreted. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Choose the research approach carefully.

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