WebMarketCentral

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Two Helpful Marketing Research Sites

WebMarketCentral

Got marketing research to do? Want to stay current on a topic, industry or company? Here are a couple of sites that can help. One that's probably familiar is Individual.com.

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Book Review: Blogger -- Beyond the Basics

WebMarketCentral

The story begins with Georgia researching competitive and related blogs, planning her strategy, and then customizing a Blogger template to create just the look she’s after by replacing the header image, modifying fonts and colors, changing the layout and customizing the sidebar.

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B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

tool, followed by RSS feeds and podcasts. WordPress and Blogger are the most popular blogging platforms, while Feedburner is the preferred RSS feed creator. Here is the vendor perspective. tools, they're pushing the envelope on adoption. This suggests a high degree of confidence in (Web 2.0 Blogs are the most frequently used Web 2.0

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Or perhaps something more serious, like spying on your competitors or conducting global economic research? WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. LookupPage This is an essential site for personal online reputation management.

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Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Use social media more effectively for research? 100 Tips and Tools to Research the Social Web by Select Courses An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Generate word-of-word referrals?

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

How are b2b buyers actually using social media in their research and buying decisions? While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? What's the best method for approaching social media marketing?

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Best of 2007: Web Analytics

WebMarketCentral

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. Personally, I'm skeptical. That tiny percentage makes up the vast majority of banner ad clicks." Who are these "heavy clickers"?