| | | Workface | |  Research | 8 articles |
| Page 1 of 1 | Previous | Next | WORKFACE OCTOBER 17, 2011  Sales Leads Are Best Served Hot According to recent research from MarketingSherpa , 78% of marketers place “generating high-quality leads” as their top priority. Research from the Kellogg School of Management and MIT quantified the effect of response time on the value of web-generated sales leads. Not just any leads though. The good leads. The qualified ones. So, what makes a lead good? &rdquo | WORKFACE SEPTEMBER 6, 2011 Messengers of Trust: Part II Rather, it inspired companies to research how they could replicate success through automation. In my last blog post, Messengers of Trust: Part I, I stated that all products, services, and messages are created by people and that customers have an innate ability to interpret the intentions of the (often unseen) people behind the products, services and messages they are evaluating. In Part II it is my intention explain the why. In Part III I will discuss the how. Though customers may use the Internet as an extension of their real world, they are no less human because they use it. | | | | | |
| WORKFACE AUGUST 9, 2011  Businesses Need to Go Human Online But when you are purchasing something more complex, particularly something that involves online research but an offline purchase (a car, a home, a mortgage, a complex insurance policy, or legal representation), it’s critical to be able to find and interact with the right person in terms of geographic location, product/service knowledge and other factors. Who are they? Where are they? | WORKFACE OCTOBER 19, 2011  Creating Great Digital User Experiences for Your Next Wave of Customers Specifically, according to Forrester Research, by next year “half of all consumer purchases will be either transacted online or digitally driven in some way—influenced by search, social media, or emerging digital platforms.” Research often starts online, but ends up in an offline transaction. ” Companies need to be prepared to serve this audience. | WORKFACE JULY 30, 2012 Human Availability & Website Visitors = Great Investment According to a 2011 WebVisible/Nielsen study, 80 percent of consumers say they have researched a product online before buying. Data released last week from a GetSatisfaction internal study found that for nearly 90% of consumer respondents, a company’s website – not a social network – is the preferred place to research products and find information that leads to purchasing decisions. Forrester Research estimated that for every $100 spent on driving traffic to websites, companies spend only $1 converting that traffic into business. bounce" or "abandonment"). | WORKFACE FEBRUARY 28, 2012 Authenticity in a Shifting World… It’s Madness! Elusively Anonymous Voyeur – Independent researchers (I added the Anonymous Voyeur part). More than ever before, customers are experiencing data overload. don’t just mean the volumes of informational and marketing messages confronting them, but the gross volume of data vying for their attention, both direct and subliminal. Have you acted like you’re listening to your spouse or significant other while the television is blaring in the background and you’re reading work emails on your mobile phone or tablet? It’s madness! It’s also inauthentic. | | | | | | | |
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WORKFACE | WEDNESDAY, JUNE 1, 2011  An Internet Sales Force Needs Better Tools
Even though customers may buy from you in the offline world, the majority of people are researching and making purchase considerations online. In September 2010 Pew Internet surveyed over 3,000 adults about their product research habits. The study found that nearly 60% of Americans perform online research on products and services they are considering purchasing. Of those who do research, over 20% are doing so every day. ” If you’re like most companies, you’ve built a website to help customers with their online research. By Lief Larson. MORE >> -
WORKFACE | SUNDAY, MAY 8, 2011  Giving Your Website Visitors a New Choice: Human
By presenting your sales team to customers at the point of interest, you both help the customer to self-select and engage the right person on your team AND introduce the selling skills of your sales team to the customer at the earliest possible point in the research/decision process. We know customers are researching our products and services online. by Lief Larson. If you could give visitors to your website a handshake, what would it look like? If you're like most businesses, you've invested a substantial amount of time designing your website to inform and educate visitors. MORE >>
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