Trending Sources

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research.  This is one of the main reasons why some companies still struggle with content personalization after they have gone through – what they believed to be – a buyer persona research initiative.  by icon 54. The correlation is evident. 

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.  Buyer persona research can play a role. 

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Research has proven that goals can vary immensely.  Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas.  To get at goals and behaviors requires qualitative research.  by Gregor Črešnar. Improving.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Manufacturing Marketers See Content Marketing Breakthrough [Research]

Junta 42

In my blog post announcing last year’s (somewhat dismal) manufacturing research results, I asked manufacturing marketers who were merely “doing” content marketing – with no strategy to guide them – to please stop. Our research consistently shows that documenting your content marketing strategy is a key to success. Content Marketing ResearchWhat a difference a year makes!

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. The research found that two different platforms had the most impact on purchasing professionals. Social selling best practices. Marketing.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. The post New research explodes the status quo of customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Tom Webster led an Edison Research team to discover the truth of customer service on the web today. Lots of possibilities here.

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.  Consumer researchers often label themselves as ‘qualitative’ or ‘quantitative’.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

How to Use Social Selling for Pre-Call Research in B2B Inside Sales

Sales Prospecting Perspectives

Sales Prospecting Strategies Social Selling Research B2B Inside Sales Sales Communication What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. In fact, it’s something you’ve probably done in the past without realizing it.

Research: Effective B2B Content Marketing

Type A Communications

October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy

What can Donald Trump teach us about market research?

Biznology

So what does this have to do with market research? Electoral polls are actually one of the purest forms of market research. Businesses conduct market research all the time, but have no election day results to prove that it works. Could your market research be equally flawed because your customers don’t want to tell you the truth? What happened? Plenty.

What Successful B2B Content Marketers Are Doing Differently [Research]

B2B Marketing Insider

This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month. The post What Successful B2B Content Marketers Are Doing Differently [Research] appeared first on Marketing Insider Group. This year’s study […]. Content Marketing

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

[New Research] B2C Marketers Need to Give Content Marketing Time

Junta 42

If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. research Click To Tweet. The B2C research shows that only 60% of respondents’ organizations are extremely or very committed to content marketing. Content Marketing Research

B2C 53

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Research] appeared first on B2B Marketing Insider. 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them?

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Junta 42

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. If you’ve read any of my blog posts about the prior reports, you know that a pattern emerged from our last round of research: Marketers reported lower overall effectiveness with content marketing compared with a year ago. Clarity: Get on the same page.

Using Regression Analysis in market research

The B2B Research Blog

Regression Analysis in market research – an example. The post Using Regression Analysis in market research appeared first on Circle Research - B2B market research company. However, these metrics alone are not enough.  They provide a snapshot of customer health but don’t in and of themselves reveal how to improve the position.  Regression Analysis explained. and 0.7

Research: The 3 social media secrets of B2B buyers

grow - Practical Marketing Solutions

The post Research: The 3 social media secrets of B2B buyers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. B2B and social media research b2b and social media john bottom social media research By John Bottom, {grow} Community Member. The newly-released 2013  Buyersphere Report is a fascinating study of the business marketing world. But they did.

With Maturity Comes Results for Australian Content Marketers [New Research]

Junta 42

Our new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends , produced in partnership with  the Association for Data-Driven Marketing and Advertising  and sponsored by LinkedIn Marketing Solutions , shows how organizations in the sophisticated/mature phase of content marketing differ from those in the early stages. Content Marketing Research

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Junta 42

That’s why I was encouraged to see that our latest research shows technology marketers holding steady with content marketing: They’re allocating more of their total marketing budget to content marketing, and they’re using a good mix of tactics, social media platforms, and paid methods to get their content out there. Content Marketing Research Findings from CMI Research

Is Twitter Using Research to Mislead Marketers?

Digital B2B Marketing

Like so much of the research in social media today, Twitter and Deloitte are jumping to the conclusion that correlation means causation. What does the research actually find? Game quality and media coverage are not directly included in the research. Credit to Tom Webster , I’ve enjoyed his let me fix that for you posts in his reviews of research and statistics recently.

My 4-Step Process to Marketing Research for Content Creation

Sales Prospecting Perspectives

Every Friday, there’s a new deadline: Research done, Outline done, Rough Draft done, Final Draft done, and Design done. Let’s talk about the first process in my content marketing efforts: research. hesitate to call this marketing research. This is the process of finding marketing research, insights, and quotes from professionals that benefit your readers. The problem?

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. In ScribbleLive Insights, our content ideation and research engine, there is a section called ‘watchlists.’ One solution is extensive research. The post ScribbleLive Spark: Automate Content Research with Watchlists appeared first on ScribbleLive.

Why don’t more marketers use keyword research?

Biznology

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. Marketers, and the systems they use, have to learn to customize the keyword research they get from search engines for their businesses.

New research shows Facebook impacting behaviors in formative years

grow - Practical Marketing Solutions

In data that my company ( Edison Research ) just released yesterday , we found that 54% of all Americans age 12 and over have a personal profile on Facebook. Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of Exit Polling data during U.S. Guest post by {grow} community member Tom Webster.

Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]

Junta 42

Our latest content marketing research report provides some insight into how commitment translates into action, with highlights in the chart below. Note: If you follow our research closely and think you are hearing suggestions repeated, you are correct. We are so excited about all of the data coming out of this research as well as our upcoming reports. It’s a mindset.

A wake up call for market research agencies

The B2B Research Blog

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies.  When describing the ideal research project clients cite three defining features: Analysis is rigorous and there’s a clear storyline. the research team engage well with them).

Agency 109

Research shows content engagement is disconnected from brand goals. What’s next?

grow - Practical Marketing Solutions

In fact, research conducted by marketing intelligence company Affinio shows that approximately 70 percent of the time, our audience does not react to our content at all … they lurk. Facebook research shows that 90 percent of people who saw an ad and bought a product never clicked on the ad at all. The post Research shows content engagement is disconnected from brand goals.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

In this same light, research by PageFair and Adobe shows that of those not currently using ad blocking, 41% say they would consider using the tool if the quantity of ads increased from what they typically see — 57% for those aged 18-34. The post Making the Case for Content Marketing: Research & Statistics appeared first on Visually Blog. Content gains trust.

Retail Systems Research: IoT in retail between belief and barriers

i-Scoop

Internet of Things Research Retail industryWhile many retailers are setting up flagship stores or testing technologies in a selected number of stores, others have already implemented a range of technological innovations to enhance in-store experiences and optimize processes.

Content Marketing Takes a Turn for the Better: New 2017 Research

Junta 42

In fact, our newest research, B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America , backs this up. In addition to asking marketers to identify why they are more successful, we also have research to identify what top performers are doing differently than their peers. research Click To Tweet. research Click To Tweet. research Click To Tweet.

New Research: B2B Content is a Dead End

Digital B2B Marketing

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should. Multiple research reports have shown B2B buyers conduct more than 70% of their research before engaging with sales.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content.  Produce high-quality content, yes.  But, produce massive amounts of it to get in front of customers. Where nearly 1500 blog posts are posted every minute.  Whereby over 200 million email message are sent every minute.  Misguided.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. The amazing thing about Google Adwords is that it practically does the research for you. The post 10 secrets to research the best SEO keywords appeared first on Biznology.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 1) Google Scholar. Create graphs, compare trended data over time, and explore curated research highlights.

Research: Technology Marketers Align Around Lead Gen

Junta 42

The post Research: Technology Marketers Align Around Lead Gen appeared first on Content Marketing Institute. Demand Generation Findings from CMI Research Lead GenerationOf all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing. Here are some additional findings.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. You can download a summary of the report, and gain access to all Ascend2 research, here (registration required). Ascend2’s research also reported that marketers view email as the least difficult lead gen tactic to execute.)