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The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background).

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Research. As independent third-parties, trade publishers are in a unique position to conduct industry research. Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Conversation Aggregation.

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

More specifically, these are some of the services a social media consultant can offer: Research—determine which venues are most important for a specific industry and company, and map out the key influencers in that space. I've also seen dramatically increased interest in hiring social media consultants. After all, isn't social media primarily about conversations? Social Tagging

How to Create a Social Media Marketing Strategy

WebMarketCentral

Here's some research on how to do that. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. Social Tagging Research and Reports In It Came from Facebook! There's little difference in the responses between large and small companies.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. Testing and Optimization 33 Content Methodology: A Best Practices Report This report is based on research and a methodology by. case studies, research from Altimeter Group, and external. sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. All rights reserved.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

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According to Global Faces and Networked Places , an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. Social Tagging Research and Reports It's growing at an astounding rate. So how big is the opportunity?

Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

The best research tells you not only what's happening, but why. Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. Which blogs do reporters read? What are the top uses of the Internet after email and search? Highly bookmarkable.

Best of 2007: Marketing Research

WebMarketCentral

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Most Searchers Have Two Words for Google by Search Engine Watch In this brief article, Enid Burns quotes research showing that two-word searches are most common across the major search engines, accounting for nearly a third of all searches.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

There's more, so check out the executive summary PDF for additional information on the continuing evolution of search marketing from MarketingSherpa. ** technorati tags: MarketingSherpa search marketing benchmark report PPC Forbes Insights Gartner Research b2b SEO social media PPC keyword costs Facebook Google content network media buying interactive PR del.icio.us content network. Maybe."

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Can Social Media Save Detroit?

WebMarketCentral

Beyond creating a dialog with consumers, the automakers need to understand how to use social media for competitive research, and most importantly, for labor relations. Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. For example, at one gathering he insisted on seating Hummer executives at the same table with green bloggers.

Blogger Outreach for PR - Worst Practices

WebMarketCentral

This actually happened: a PR person sent a blogger a press release about a report that was coming out based on some economic research. Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Just send a press release.

Evangelizing a Content Marketing Program

numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. Those numbers aligns with our own research from. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. The hotel giant.

Best of 2007: SEO Keyword Research Tools

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Here are some of the best tools for conducting keyword research and building a search phrase list. Blog Posts About Keyword Tools Tools and Resources for Keyword Research by Daily Blog Tips This blog posts recommends three keyword research tools: the SEO Book Keyword Suggestion Tool (which uses Overture), Google Trends , and Wordtracker (which offers free and fee-based options).

How to Get Bloggers to Write About You

WebMarketCentral

It's also helpful to provide bloggers with useful assets such as images, video, audio and research findings (with original source links if it's not your own material) that they can incorporate into posts. Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. But how do you get beyond the basics?

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. First Page Listings On Google Even More Important by AccuraCast If you had any doubt about the importance of SEO, these research results should eliminate them. Which types of online advertising provide the highest ROI? Are Web 2.0

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Best of 2007: Articles and Blog Posts on SEM

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Astonishingly, 61 percent believe that the agency did no research at all," author Dave Pasternack produces a devastating but eye-opening critique of (many) marketing agencies. Keyword Research for PPC by Internet Search Engine Database In this article, Scott Van Achte lays out a process and toolset for crafting and fine-tuning a keyword list for SEM. What do you mean I have a budget?

Content Marketing Playbook: Strategy and Roadmap

STEP TWO: As you spend time researching each publisher’s ap- proach to content, make a list of: • Audience types those publishers are targeting. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

SEO for Product Pages

WebMarketCentral

Use a keyword research tool to help identify which terms to use. 2) Tell a story. tags: search engine optimization SEO article marketing sites product pages keyword research tool product descriptions icerocket tags: search engine optimization SEO article marketing sites product pages keyword research tool product descriptions Contact Tom Pick: tomATwebmarketcentralDOTcom.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

How are b2b buyers actually using social media in their research and buying decisions? While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? What's the best method for approaching social media marketing? Which sites are most important to participate in?

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Use social media more effectively for research? 100 Tips and Tools to Research the Social Web by Select Courses An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Looking for a more powerful way to share presentations online? with Bing.

Four Reasons to Keep Branding During a Recession

WebMarketCentral

The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. Then yesterday, they released this chart, providing detail on the shift in tactics.

Staffing and Launching Your Content Marketing Program

CREATE EN G A G E. O P T IM I Z E ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 QUICK HITTER 250–500 words to introduce breaking news, research, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. night.

Best of 2009 (So Far): Search Engine Marketing

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Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%. What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates?

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Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). 6 SEO steps for a website redesign by eVision Online Marketing Blog George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes.

5 Painfully Common SEO Mistakes to Avoid

WebMarketCentral

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. To their credit, many have integrated this basic knowledge. pageid=126.

Two Helpful Marketing Research Sites

WebMarketCentral

Got marketing research to do? If you're looking for information on a specific company or industry and are overwhelmed by the worthless crap turned up by standard search engines, BPubs.com can help by narrowing your search to only business publication sources. ** Terms: marketing research tools, Individual.com, BPubs.com, business research The online marketing and e-commerce portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com RSS feedWant to stay current on a topic, industry or company? Here are a couple of sites that can help.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

What's the best tool for social media research and learning? Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? How can you maximize the business value of tools like LinkedIn and Twitter? How can you explain the value of social media to skeptics? tools (delicious, Feedburner, LinkedIn et al.),

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

She notes, however, that more recent research indicates that both readership of and trust in blogs is increasing. How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog? The most promising?

Looking Back at 400: Top 10 Posts

WebMarketCentral

Not sure exactly why this one remain so popular, but here it is at #10. #9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Much has changed since then, and social media is now an integral part of SEO efforts.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? Find Out! How can you use this information?

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Why does the following still sound familiar? Traditional launches act as big corporate Lighting Bolts, the big Ta Da. Then comes the big ‘Ta Da’. Then reality strikes.

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

The guide itself is well-researched, clearly written and highly practical. Research from other sources shows companies that excel at lead nurturing generate more qualified leads at a lower cost per lead, reduce the percentage of marketing-generated leads that are ignored by sales, increase win rates, and have a higher percentage of sales reps who make quota.

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Which social media sites are most helpful for SEO?

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

The story begins with Georgia researching competitive and related blogs, planning her strategy, and then customizing a Blogger template to create just the look she’s after by replacing the header image, modifying fonts and colors, changing the layout and customizing the sidebar. Procedures are illustrated using examples from Georgia planning, developing and promoting her Fruit for All blog.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

What are some of the best tools and techniques for competitive SEO research? Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? Which commonly-held beliefs about Google's algorithm are true, and which are myths? Bookmark this page and keep it near the top of your list.

B2C Versus B2B – Is There Really Any Difference?

WebMarketCentral

Contact: Red(at)b2bcommunications.com Next: Cut B2B branding guesswork with a methodical 5 step system ** technorati tags: B2B branding strategy website design Rebekah Donaldson Cris Rominger B2B Communications Enquiro Research del.icio.us Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. It’s a question we hear a lot.

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Or perhaps something more serious, like spying on your competitors or conducting global economic research? Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? LookupPage This is an essential site for personal online reputation management.

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

How can the Google AdWords search-based keyword tool be used for competitive research? Even better, each box in the chart links through to more detailed guidance on the specific topic from top search marketing blogs like Marketing Pilgrim on branding and exposure, SEO Book on competitive research tools, and Rimm-Kaufman on measurement.

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SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

Put another way, searchers with an intent to buy are far more likely to click on an ad than those just conducting research for term papers or whatever—and those are precisely the searchers whose clicks are worth paying for. 2. Can't I get most of the clicks for "free" using SEO rather than paying for clicks on search ads? Well, in a word, "no." Lies, damn lies, and statistics.

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Best of 2008: Random but Interesting, Part 1

WebMarketCentral

For example, custom search engines can be built that provide different information to patients searching for diagnosis and treatment information about a particular illness than for doctors seeking out the latest clinical and scientific research on the same malady. Looking for the best career search websites? Specialty search engines? The story behind LOLcats? Find music online? Help wanted.