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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Research. As independent third-parties, trade publishers are in a unique position to conduct industry research. Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Conversation Aggregation.

The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background).

Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

The best research tells you not only what's happening, but why. Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. Which blogs do reporters read? What are the top uses of the Internet after email and search? Highly bookmarkable.

Best of 2007: Marketing Research

WebMarketCentral

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Most Searchers Have Two Words for Google by Search Engine Watch In this brief article, Enid Burns quotes research showing that two-word searches are most common across the major search engines, accounting for nearly a third of all searches.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. Testing and Optimization 33 Content Methodology: A Best Practices Report This report is based on research and a methodology by. case studies, research from Altimeter Group, and external. sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. All rights reserved.

How to Create a Social Media Marketing Strategy

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Here's some research on how to do that. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. Social Tagging Research and Reports In It Came from Facebook! There's little difference in the responses between large and small companies.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

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According to Global Faces and Networked Places , an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. Social Tagging Research and Reports It's growing at an astounding rate. So how big is the opportunity?

SEO for Product Pages

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Use a keyword research tool to help identify which terms to use. 2) Tell a story. tags: search engine optimization SEO article marketing sites product pages keyword research tool product descriptions icerocket tags: search engine optimization SEO article marketing sites product pages keyword research tool product descriptions Contact Tom Pick: tomATwebmarketcentralDOTcom.

Best of 2009 (So Far): Social Media Marketing, Part 3

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How are b2b buyers actually using social media in their research and buying decisions? While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? What's the best method for approaching social media marketing? Which sites are most important to participate in?

Evangelizing a Content Marketing Program

numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. Those numbers aligns with our own research from. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. The hotel giant.

Best of 2009 (So Far): Cool Web Tools, Part 2

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Use social media more effectively for research? 100 Tips and Tools to Research the Social Web by Select Courses An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Looking for a more powerful way to share presentations online? with Bing.

Four Reasons to Keep Branding During a Recession

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The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. Then yesterday, they released this chart, providing detail on the shift in tactics.

Best of 2009 (So Far): Search Engine Marketing

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Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%. What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates?

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Best of 2009 (So Far): SEO Guidance, Part 1

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the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). 6 SEO steps for a website redesign by eVision Online Marketing Blog George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes.

5 Painfully Common SEO Mistakes to Avoid

WebMarketCentral

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. To their credit, many have integrated this basic knowledge. pageid=126.

Content Marketing Playbook: Strategy and Roadmap

STEP TWO: As you spend time researching each publisher’s ap- proach to content, make a list of: • Audience types those publishers are targeting. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

Best of 2009 (So Far): Social Media Marketing, Part 2

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What's the best tool for social media research and learning? Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? How can you maximize the business value of tools like LinkedIn and Twitter? How can you explain the value of social media to skeptics? tools (delicious, Feedburner, LinkedIn et al.),

Best of 2009 (So Far): Blogging for Business, Part 1

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She notes, however, that more recent research indicates that both readership of and trust in blogs is increasing. How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog? The most promising?

Looking Back at 400: Top 10 Posts

WebMarketCentral

Not sure exactly why this one remain so popular, but here it is at #10. #9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Much has changed since then, and social media is now an integral part of SEO efforts.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

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PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? Find Out! How can you use this information?

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Staffing and Launching Your Content Marketing Program

CREATE EN G A G E. O P T IM I Z E ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 QUICK HITTER 250–500 words to introduce breaking news, research, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. night.

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Why does the following still sound familiar? Traditional launches act as big corporate Lighting Bolts, the big Ta Da. Then comes the big ‘Ta Da’. Then reality strikes.

Two Helpful Marketing Research Sites

WebMarketCentral

Got marketing research to do? If you're looking for information on a specific company or industry and are overwhelmed by the worthless crap turned up by standard search engines, BPubs.com can help by narrowing your search to only business publication sources. ** Terms: marketing research tools, Individual.com, BPubs.com, business research The online marketing and e-commerce portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com RSS feedWant to stay current on a topic, industry or company? Here are a couple of sites that can help.

How (and Why) to Do Lead Nurturing Right

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The guide itself is well-researched, clearly written and highly practical. Research from other sources shows companies that excel at lead nurturing generate more qualified leads at a lower cost per lead, reduce the percentage of marketing-generated leads that are ignored by sales, increase win rates, and have a higher percentage of sales reps who make quota.

Best of 2008: SEO Guidance, Part 5

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by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Which social media sites are most helpful for SEO?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

The story begins with Georgia researching competitive and related blogs, planning her strategy, and then customizing a Blogger template to create just the look she’s after by replacing the header image, modifying fonts and colors, changing the layout and customizing the sidebar. Procedures are illustrated using examples from Georgia planning, developing and promoting her Fruit for All blog.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

What are some of the best tools and techniques for competitive SEO research? Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? Which commonly-held beliefs about Google's algorithm are true, and which are myths? Bookmark this page and keep it near the top of your list.

B2C Versus B2B – Is There Really Any Difference?

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Contact: Red(at)b2bcommunications.com Next: Cut B2B branding guesswork with a methodical 5 step system ** technorati tags: B2B branding strategy website design Rebekah Donaldson Cris Rominger B2B Communications Enquiro Research del.icio.us Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. It’s a question we hear a lot.

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Or perhaps something more serious, like spying on your competitors or conducting global economic research? Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? LookupPage This is an essential site for personal online reputation management.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

How can the Google AdWords search-based keyword tool be used for competitive research? Even better, each box in the chart links through to more detailed guidance on the specific topic from top search marketing blogs like Marketing Pilgrim on branding and exposure, SEO Book on competitive research tools, and Rimm-Kaufman on measurement.

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SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

Put another way, searchers with an intent to buy are far more likely to click on an ad than those just conducting research for term papers or whatever—and those are precisely the searchers whose clicks are worth paying for. 2. Can't I get most of the clicks for "free" using SEO rather than paying for clicks on search ads? Well, in a word, "no." Lies, damn lies, and statistics.

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Best of 2008: Random but Interesting, Part 1

WebMarketCentral

For example, custom search engines can be built that provide different information to patients searching for diagnosis and treatment information about a particular illness than for doctors seeking out the latest clinical and scientific research on the same malady. Looking for the best career search websites? Specialty search engines? The story behind LOLcats? Find music online? Help wanted.

Best of 2008: Strategy and Branding, Part 1

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SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money." What are the real reasons many seemingly-promising business ideas fail?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts. Advanced Keyword Research Tactics by Bruce Clay, Inc.

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized. What tactics are most effective at driving increased search traffic?

Just Say No to Bad SEO

WebMarketCentral

The Solution If you're with a company that is looking to hire an SEO consultant, do some research first to help compile a list of questions to ask, and the answers to look for. Editor's Note: An edited and condensed version of this post appeared on SEOmoz in January. Here's the original, uncut article. Search optimizing your website has become an essential part of doing business.

LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes. So.any company can spend some money on gift cards and use the new LinkedIn offering to collect market research data.