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The 17 Best Keyword Research Tools for SEO and SEM


That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

20 Tremendous Digital Marketing Stats and Facts


But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs. combined. Measurement remains problematic. Consumers hate online ads.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


Let’s say your blog will target readers that are just starting out on their blogging journey, you would produce the following content: Niche Research – The Ultimate Guide. For example in “Niche Research – The Ultimate Guide”. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. Trust me, I know, I have been there… multiple times. Buying a domain.

33 Thought-Provoking B2B Social Media and Marketing Stats


Here are five key takeaways from this research: Image credit: e_Strategy Trends. Nearly half of all the employees conducting research for B2B purchases are millennials. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. MediaPost ).

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Our research indicates that nearly 70%. Schmonsees via Silver Bullet Research. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. and value. on content development initiatives. post-production.

47 Superb Social Media Marketing Stats and Facts


52% of online adults now use two or more social media sites. ( Pew Research ). 2. 35% of those over age 65 do. ( Pew Research Center ). 8. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. billion last year to 2.5 billion by 2018. mere 13.2%

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49 Noteworthy Social Networking Stats and Facts


This represents nearly a third (31%) of all seniors. ( Pew Research ). 2. 71% of all Internet users are on Facebook. ( Pew Research ). 3. 70% of Facebook users engage with the site daily—and 45% do so several times a day. ( Pew Research ). 6. But of those users, 79% are on Facebook. ( Pew Research ). 7. 36% of Twitter users visit the site daily. ( Pew Research ).

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5 Essential Elements to Include in Every Sales Pitch


According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. Thoughtful and specific inquiries show that you’ve done your research and that you’re invested in solving a problem. Follow Up.

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16 Enigmatic Business Blogging and Other Marketing Stats


First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Image credit: Association of National Advertisers.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. Testing and Optimization 33 Content Methodology: A Best Practices Report This report is based on research and a methodology by. case studies, research from Altimeter Group, and external. sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. All rights reserved.

Your Employees May Be Your Best Untapped Brand Advocates


Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple.

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What are the Best Social Networks for B2B Marketing? (Research)


According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?

The 23 Best Content Ideation Tools


At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Valuable not only for content marketing but also crisis management, influencer outreach, advertising allocations, and market research. free online market research tool. What are the best tools for finding great content ideas?

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20 Brilliant B2B Marketing and Digital Business Stats and Facts


Here are four key takeaways from this research for B2B marketers: •  Sales people won’t disappear, but their role is changing, and many are struggling to adapt. Content Marketing Marketing Research Social Media Marketing b2b marketing digital advertising Heidi Cohen market research marketing statistics marketing to millennials Michael Brenner Rob Petersen Shelly Kramer Wendy Marx

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Evangelizing a Content Marketing Program

numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. Those numbers aligns with our own research from. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. The hotel giant.

The 14 Best Content Planning and Research Tools


Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 1) Google Scholar. Create graphs, compare trended data over time, and explore curated research highlights.

45 Phenomenal Email and Mobile Marketing Stats


Five more key takeaways from this research: Image credit: emailmonday. And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops. 42% of B2B buying researchers use a mobile device during the B2B purchasing process. And 72% of U.S. Enjoy!

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34 Compelling Content Marketing Stats and Facts


Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. – White papers and research reports (59%). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Only about half of marketers try to connect content to sales. Want to know more? TopRank ). 2.

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35 Stupendous Social Networking Facts and Stats


40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase. ( Ber|Art ). Marketing Research Social Media Marketing Berrie Pelser big four social networks Caroline Nicander Mohr Facebook Frank Strong Heidi Cohen Jay Baer Kevan Lee LinkedIn Pinterest social networking facts stats TopRank Twitter Wonder of TechImage credit: The Wonder of Tech.

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Content Marketing Playbook: Strategy and Roadmap

STEP TWO: As you spend time researching each publisher’s ap- proach to content, make a list of: • Audience types those publishers are targeting. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


At the other end of the scale are legal (9%) and market research (8%). ( i-SCOOP ). 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. What type of content is most effective?

The Five Best Infographic Creation Tools and Services


Infographics are in some cases the first choice for presenting research findings. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. The problem, when infographics first started to become popular, was that they had to be designed from scratch. Infographic Creation Tools. 1) Piktochart. Google Review Count:  3,600,000.

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17 Excellent Email and Mobile Marketing Stats and Facts


Based on the research below, here are five key takeaways for success in email and mobile marketing. •  Experiment with video. Email Marketing Marketing Research Mobile Marketing Berrie Pelser Caroline Nicandor Mohr email marketing stats mobile marketing stats Patrick Strother Rob Petersen Shelly KramerMost CMOs view it as effective and volume continues to grow. Image credit: AdWeek.

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The 24 Best Online Writing Tools and Apps


Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. Scrivener is a word processor and project management tool that stays with you from the first idea through collecting research, organizing content, and creating the document structure all the way through to the final draft. Google Review Count: 2,210,000. Pricing: free. Kitten!

Content Strategy for Marketing

strategic consulting, training, research, and. independent research, such as our. There’s research. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works.

14 Fortuitous SEO and SEM Stats and Facts


Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. 1. Marketing Research Search Engine Marketing Search Engine Optimization (SEO) 2016 SEM statistics 2016 SEO stats Google AdWords Google Content Network MarketingProfs MarketingSherpa mobile search statistics Payfirma Search Engine Watch Stratabeat

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Content Marketing Strategy? Think Like A Reporter


The content strategy here started with that big idea, then led to streams of posts exploring individual elements of the model in more detail; for example, from the social presence pillar to the basics of b2b social media strategy , to research about social networks , then finally to highly granular topics like expert Twitter tips. So—creating a content marketing strategy is vital.

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The Six Best Google+ Marketing Tools


Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400. Google Review Count: 33,800.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g., Image credit: Small Business Ideas Blog.

Staffing and Launching Your Content Marketing Program

CREATE EN G A G E. O P T IM I Z E ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 QUICK HITTER 250–500 words to introduce breaking news, research, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. night.

A Quick Guide to a Successful Trade Show [Infographic]


professional can tell you that even the simple act of choosing the colors for a booth backdrop or tent interior should happen only after careful research and planning. Guest post by Tobias Dean. trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event.

The Seven Best File Sharing Tools


Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. FTP sites were the most common alternative, but these were often cumbersome to access and use. File sharing tools are invaluable not only for content marketing professionals and consultants (e.g., Google Review Count:  699,000.

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How To Turn Video Marketing Into a Successful SEO Strategy


For the tennis video, we had previously performed our research on popular search queries. If Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Watch video }.This

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10 Top Marketing Thought Leaders in Social Media


You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? But—what if you had to answer on the spot? Meghan M. centric.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

83 Exceptional Social Media and Marketing Statistics for 2014


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. internet users researching products and services online. ( B2B Marketing ). SocialTimes ).