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The 17 Best Keyword Research Tools for SEO and SEM

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That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

The 15 Best Special-Purpose SEO Tools

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Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Harvest search URLs for competitive research, influencer marketing, or link building; find blogs, guest books, image sites, and other potential backlink sources; and generate keyword suggestions. Google Review Count:  600. Pricing:  free.

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39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

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Marketing Infographics Marketing Research global internet facts global internet statistics 2016 2017 infographicsGuest post by Toby Dean. The Internet literally has no boundaries. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people. For instance, did you know that despite the U.S. when it comes to Internet access penetration?

33 Thought-Provoking B2B Social Media and Marketing Stats

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Here are five key takeaways from this research: Image credit: e_Strategy Trends. Nearly half of all the employees conducting research for B2B purchases are millennials. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. MediaPost ).

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

22 Tantalizing Content Marketing Stats and Facts

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Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Forbes ).

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Second, do some online research. There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. 10) How do you conduct keyword research? These are often your best leads. Sources of conversions.

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47 Superb Social Media Marketing Stats and Facts

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52% of online adults now use two or more social media sites. ( Pew Research ). 2. 35% of those over age 65 do. ( Pew Research Center ). 8. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. billion last year to 2.5 billion by 2018. mere 13.2%

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The 24 Best Visual Content Creation Tools

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Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Google Review Count:  366. Siasat.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

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distinction that came up in discussing digital marketing “gurus” were those who spent most of their time pontificating based on third-party research vs. those who based their writing and speaking on actual practice for clients. Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Shelly is Inspiring.

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49 Noteworthy Social Networking Stats and Facts

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This represents nearly a third (31%) of all seniors. ( Pew Research ). 2. 71% of all Internet users are on Facebook. ( Pew Research ). 3. 70% of Facebook users engage with the site daily—and 45% do so several times a day. ( Pew Research ). 6. But of those users, 79% are on Facebook. ( Pew Research ). 7. 36% of Twitter users visit the site daily. ( Pew Research ).

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Five Content Marketing Tips for B2B Success

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Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Here are four key takeaways from this research for B2B marketers: •  Sales people won’t disappear, but their role is changing, and many are struggling to adapt. Content Marketing Marketing Research Social Media Marketing b2b marketing digital advertising Heidi Cohen market research marketing statistics marketing to millennials Michael Brenner Rob Petersen Shelly Kramer Wendy Marx

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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At the other end of the scale are legal (9%) and market research (8%). ( i-SCOOP ). 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. What type of content is most effective?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Your Employees May Be Your Best Untapped Brand Advocates

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Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple.

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34 Compelling Content Marketing Stats and Facts

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Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. – White papers and research reports (59%). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Only about half of marketers try to connect content to sales. Want to know more? TopRank ). 2.

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16 Enigmatic Business Blogging and Other Marketing Stats

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First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Image credit: Association of National Advertisers.

5 Essential Elements to Include in Every Sales Pitch

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According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. Thoughtful and specific inquiries show that you’ve done your research and that you’re invested in solving a problem. Follow Up.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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As you conduct research for your blog posts and expand your social media networks, you’ll likely find there are certain individuals whose content you read, comment on, link to, and/or quote on a regular basis. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. What to do?

35 Stupendous Social Networking Facts and Stats

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40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase. ( Ber|Art ). Marketing Research Social Media Marketing Berrie Pelser big four social networks Caroline Nicander Mohr Facebook Frank Strong Heidi Cohen Jay Baer Kevan Lee LinkedIn Pinterest social networking facts stats TopRank Twitter Wonder of TechImage credit: The Wonder of Tech.

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The 23 Best Content Ideation Tools

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At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Valuable not only for content marketing but also crisis management, influencer outreach, advertising allocations, and market research. free online market research tool. What are the best tools for finding great content ideas?

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The Single Most Important Element for Increasing B2B Lead Gen and Sales

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With more than 90% of B2B purchases beginning with research on the Web, maximizing online presence is crucial for B2B vendors. According to recent research , 82% of buyers say they trust a company more, and 77% of buyers are more likely to buy from that company, if its CEO and senior leadership team are active in social media. This post originally appeared on MarketingProfs.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Let’s say your blog will target readers that are just starting out on their blogging journey, you would produce the following content: Niche Research – The Ultimate Guide. For example in “Niche Research – The Ultimate Guide”. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. Trust me, I know, I have been there… multiple times. Buying a domain.

83 Exceptional Social Media and Marketing Statistics for 2014

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So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. internet users researching products and services online. ( B2B Marketing ). SocialTimes ).

How To Improve Your Email Subject Lines And Get Better Results

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Research carried out by Phrasee, an email subject line optimisation company, found that 63 percent of all emails sent by retailers fall under the category of “generic,” meaning they could have been sent by any company and say nothing about the brand itself. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. ” About the Author.

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The 14 Best Content Planning and Research Tools

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Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 1) Google Scholar. Create graphs, compare trended data over time, and explore curated research highlights.

14 Fortuitous SEO and SEM Stats and Facts

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Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. 1. Marketing Research Search Engine Marketing Search Engine Optimization (SEO) 2016 SEM statistics 2016 SEO stats Google AdWords Google Content Network MarketingProfs MarketingSherpa mobile search statistics Payfirma Search Engine Watch Stratabeat

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How To Turn Video Marketing Into a Successful SEO Strategy

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For the tennis video, we had previously performed our research on popular search queries. If Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Watch video }.This

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45 Phenomenal Email and Mobile Marketing Stats

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Five more key takeaways from this research: Image credit: emailmonday. And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops. 42% of B2B buying researchers use a mobile device during the B2B purchasing process. And 72% of U.S. Enjoy!

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17 Excellent Email and Mobile Marketing Stats and Facts

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Based on the research below, here are five key takeaways for success in email and mobile marketing. •  Experiment with video. Email Marketing Marketing Research Mobile Marketing Berrie Pelser Caroline Nicandor Mohr email marketing stats mobile marketing stats Patrick Strother Rob Petersen Shelly KramerMost CMOs view it as effective and volume continues to grow. Image credit: AdWeek.

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The 28 Best Influencer Marketing Tools

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Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. 1) Klout. Buzzstream helps you research, prioritize, and find contact information for top influencers on any topic.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

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Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g., Image credit: Small Business Ideas Blog.

13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Guest author Jason Chesters details four key strategies for generating more search traffic to your blog, such as starting with keyword research after you write (“remember this rule: Great content first, keyword research second! Simple—but not easy. Email?

Seven Ways to Humanize B2B Marketing

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The importance of emphasizing personal benefits in B2B marketing was noted in recent research from CEB , which found that when vendor messages are focused only on business benefits, “86% of B2B customers do not see enough difference between suppliers to pay more for it. Research has shown that happy employees make for happy customers —and both combined make for higher profitability.

10 Top Marketing Thought Leaders in Social Media

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You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? But—what if you had to answer on the spot? Meghan M. centric.

21 Vital Mobile Marketing Facts and Statistics for 2014

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Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. 1. Gone are the days when a mobile-enabled web presence was an afterthought. ” Also, consider these stats from the compilation below: about half of all U.S. What do advertisers need to know about mobile access?

31 Sensational Social Media Marketing and PR Stats and Facts

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According to research by Investis, “Facebook was marked down because it did not engage with its corporate audience using the other social media platforms reviewed. Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Be responsive. Strategize and measure. Know your market (B2B). Get social PR right. eMarketer ).

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This One Thing Has Become The New SEO Reputation Management Secret This Year

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With social mention , you can figure out whenever someone mentioned your brand or company on the Internet, and you can also research in “real-time.”. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. What Search Engines Are Looking For? 1) High Authority Domains.

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