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The 17 Best Keyword Research Tools for SEO and SEM

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That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

20 Tremendous Digital Marketing Stats and Facts

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But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs. combined. Measurement remains problematic. Consumers hate online ads.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Let’s say your blog will target readers that are just starting out on their blogging journey, you would produce the following content: Niche Research – The Ultimate Guide. For example in “Niche Research – The Ultimate Guide”. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. Trust me, I know, I have been there… multiple times. Buying a domain.

33 Thought-Provoking B2B Social Media and Marketing Stats

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Here are five key takeaways from this research: Image credit: e_Strategy Trends. Nearly half of all the employees conducting research for B2B purchases are millennials. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. MediaPost ).

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

What are the Best Social Networks for B2B Marketing? (Research)

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According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?

47 Superb Social Media Marketing Stats and Facts

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52% of online adults now use two or more social media sites. ( Pew Research ). 2. 35% of those over age 65 do. ( Pew Research Center ). 8. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. billion last year to 2.5 billion by 2018. mere 13.2%

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49 Noteworthy Social Networking Stats and Facts

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This represents nearly a third (31%) of all seniors. ( Pew Research ). 2. 71% of all Internet users are on Facebook. ( Pew Research ). 3. 70% of Facebook users engage with the site daily—and 45% do so several times a day. ( Pew Research ). 6. But of those users, 79% are on Facebook. ( Pew Research ). 7. 36% of Twitter users visit the site daily. ( Pew Research ).

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Just as with your primary-market English site, conducting market research—and understanding your users—is key to a winning global CRO strategy. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. They also need cultural fluency. On Social Media.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Your Employees May Be Your Best Untapped Brand Advocates

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Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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As you conduct research for your blog posts and expand your social media networks, you’ll likely find there are certain individuals whose content you read, comment on, link to, and/or quote on a regular basis. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. What to do?

5 Essential Elements to Include in Every Sales Pitch

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According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. Thoughtful and specific inquiries show that you’ve done your research and that you’re invested in solving a problem. Follow Up.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Here are four key takeaways from this research for B2B marketers: •  Sales people won’t disappear, but their role is changing, and many are struggling to adapt. Content Marketing Marketing Research Social Media Marketing b2b marketing digital advertising Heidi Cohen market research marketing statistics marketing to millennials Michael Brenner Rob Petersen Shelly Kramer Wendy Marx

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16 Enigmatic Business Blogging and Other Marketing Stats

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First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Image credit: Association of National Advertisers.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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At the other end of the scale are legal (9%) and market research (8%). ( i-SCOOP ). 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. What type of content is most effective?

34 Compelling Content Marketing Stats and Facts

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Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. – White papers and research reports (59%). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Only about half of marketers try to connect content to sales. Want to know more? TopRank ). 2.

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The Single Most Important Element for Increasing B2B Lead Gen and Sales

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With more than 90% of B2B purchases beginning with research on the Web, maximizing online presence is crucial for B2B vendors. According to recent research , 82% of buyers say they trust a company more, and 77% of buyers are more likely to buy from that company, if its CEO and senior leadership team are active in social media. This post originally appeared on MarketingProfs.

Five Content Marketing Tips for B2B Success

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Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects.

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How To Improve Your Email Subject Lines And Get Better Results

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Research carried out by Phrasee, an email subject line optimisation company, found that 63 percent of all emails sent by retailers fall under the category of “generic,” meaning they could have been sent by any company and say nothing about the brand itself. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. ” About the Author.

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35 Stupendous Social Networking Facts and Stats

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40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase. ( Ber|Art ). Marketing Research Social Media Marketing Berrie Pelser big four social networks Caroline Nicander Mohr Facebook Frank Strong Heidi Cohen Jay Baer Kevan Lee LinkedIn Pinterest social networking facts stats TopRank Twitter Wonder of TechImage credit: The Wonder of Tech.

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The 23 Best Content Ideation Tools

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At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Valuable not only for content marketing but also crisis management, influencer outreach, advertising allocations, and market research. free online market research tool. What are the best tools for finding great content ideas?

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The 14 Best Content Planning and Research Tools

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Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 1) Google Scholar. Create graphs, compare trended data over time, and explore curated research highlights.

The 28 Best Influencer Marketing Tools

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Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. 1) Klout. Buzzstream helps you research, prioritize, and find contact information for top influencers on any topic.

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14 Fortuitous SEO and SEM Stats and Facts

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Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. 1. Marketing Research Search Engine Marketing Search Engine Optimization (SEO) 2016 SEM statistics 2016 SEO stats Google AdWords Google Content Network MarketingProfs MarketingSherpa mobile search statistics Payfirma Search Engine Watch Stratabeat

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45 Phenomenal Email and Mobile Marketing Stats

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Five more key takeaways from this research: Image credit: emailmonday. And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops. 42% of B2B buying researchers use a mobile device during the B2B purchasing process. And 72% of U.S. Enjoy!

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83 Exceptional Social Media and Marketing Statistics for 2014

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So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. internet users researching products and services online. ( B2B Marketing ). SocialTimes ).

17 Excellent Email and Mobile Marketing Stats and Facts

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Based on the research below, here are five key takeaways for success in email and mobile marketing. •  Experiment with video. Email Marketing Marketing Research Mobile Marketing Berrie Pelser Caroline Nicandor Mohr email marketing stats mobile marketing stats Patrick Strother Rob Petersen Shelly KramerMost CMOs view it as effective and volume continues to grow. Image credit: AdWeek.

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How To Turn Video Marketing Into a Successful SEO Strategy

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For the tennis video, we had previously performed our research on popular search queries. If Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Watch video }.This

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

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Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g., Image credit: Small Business Ideas Blog.

Seven Ways to Humanize B2B Marketing

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The importance of emphasizing personal benefits in B2B marketing was noted in recent research from CEB , which found that when vendor messages are focused only on business benefits, “86% of B2B customers do not see enough difference between suppliers to pay more for it. Research has shown that happy employees make for happy customers —and both combined make for higher profitability.

13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Guest author Jason Chesters details four key strategies for generating more search traffic to your blog, such as starting with keyword research after you write (“remember this rule: Great content first, keyword research second! Simple—but not easy. Email?

The Six Best Google+ Marketing Tools

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Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400. Google Review Count: 33,800.

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10 Top Marketing Thought Leaders in Social Media

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You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? But—what if you had to answer on the spot? Meghan M. centric.

The Five Best Infographic Creation Tools and Services

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Infographics are in some cases the first choice for presenting research findings. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. The problem, when infographics first started to become popular, was that they had to be designed from scratch. Infographic Creation Tools. 1) Piktochart. Google Review Count:  3,600,000.

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The 12 Best Competitive Intelligence and Benchmarking Tools

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It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Can also help with keyword research. Keyword research, backlink counts, rank tracking and competitive monitoring of all significant websites in any market segment. increasing social engagement, website traffic over time, etc.) Google Review Count: 400,000.

31 Sensational Social Media Marketing and PR Stats and Facts

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According to research by Investis, “Facebook was marked down because it did not engage with its corporate audience using the other social media platforms reviewed. Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Be responsive. Strategize and measure. Know your market (B2B). Get social PR right. eMarketer ).

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21 Vital Mobile Marketing Facts and Statistics for 2014

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Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. 1. Gone are the days when a mobile-enabled web presence was an afterthought. ” Also, consider these stats from the compilation below: about half of all U.S. What do advertisers need to know about mobile access?

This One Thing Has Become The New SEO Reputation Management Secret This Year

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With social mention , you can figure out whenever someone mentioned your brand or company on the Internet, and you can also research in “real-time.”. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. What Search Engines Are Looking For? 1) High Authority Domains.

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