Research Related Topics 
Tony Zambito
JUNE 5, 2016
Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.
Tony Zambito
APRIL 17, 2016
Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research. This is one of the main reasons why some companies still struggle with content personalization after they have gone through – what they believed to be – a buyer persona research initiative.
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Tony Zambito
DECEMBER 20, 2015
A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas.
Tony Zambito
JUNE 26, 2016
Research has proven that goals can vary immensely. Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas. Invest In Understanding Goals And Behaviors.
Tony Zambito
MARCH 25, 2011
Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management. What are the some of the challenges that face market research? What can market research do? Image via Wikipedia.
Tony Zambito
MAY 22, 2011
This is a follow up article that looks at the methods for helping B2B to research and gain valuable insights about the social buyer. A social research strategy for understanding buyers can be described as well as housed under the term Social Buyerography. Next: Communicating Social Buyerology.
Tony Zambito
MAY 4, 2011
Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers. Buyer persona development methodology is at its core a research methodology. Image by XXC via Flickr.
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