Research - B2B Marketing Zone

Listening to Your Customers In the Digital Age

The Effective Marketer

JANUARY 19, 2012

This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. Leveraging Social Media for Market Research. Will Social Media Replace Surveys as a Research Tool? Excerpt from Mad Men, Season 4.

Focus Group

Focus Group Copyright CMO Social Media

Email Adoption High But Lacking Best Practices

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Clean Email Data.

Marketing Budget

Marketing Budget Practices Budget Programs Forrester

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning

Planning Email Marketing Work Management Marketing Management

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

Content Marketing is the New PR

The Effective Marketer

APRIL 4, 2013

One of the key insights from the research has to do with how PR has changed in the past few years. The research points to 63% of respondents indicating that content marketing is being used as part of an overall PR strategy at their companies. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

PR

PR Advertising Agencies Content Marketing Public Relations

Content Marketing is the New PR

The Effective Marketer

APRIL 4, 2013

One of the key insights from the research has to do with how PR has changed in the past few years. The research points to 63% of respondents indicating that content marketing is being used as part of an overall PR strategy at their companies. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

PR

PR Advertising Agencies Content Marketing Public Relations

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. According to the research, only 31% of companies surveyed regularly test their email marketing campaigns.

Customer Surveys

Customer Surveys ROI Email Marketing Effectiveness

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Problem is, many research papers contradict each other. Here’s where many researchers disagree. So how do you go about “seeding” it right?

Viral Marketing

Viral Marketing Social Networks Content Network Marketing

Content Marketing eBook and Infographics

The Effective Marketer

JUNE 23, 2011

Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. A Content Marketing eBook. Download the eBook and let me know what you think. The Rise of Marketing Infographics. The Content Grid v2 , from Eloqua.

Content Marketing

Content Marketing Eloqua Content Marketing & Strategy

When Leads Go Cold

The Effective Marketer

JUNE 9, 2011

According to their research, the average response time, among companies that responded within 30 days, was 42 hours. At least, that’s what the recent HBR article “ The Short Life of Online Sales Leads &# states, saying that 24% of companies take more than 24 hours to respond to a lead, and 23% of companies never responded at all.

Lead Ranking

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. Big companies and small companies have different needs, and so their briefs are also formatted differently. United States License.

Creativity

Creativity Planning Work Management Marketing Management

Your Content Marketing Mandate: Just Do It!

The Effective Marketer

JANUARY 24, 2012

We are still researching topics for our blog posts. I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. Our website sucks, we want to fix it first.

Content Marketing

Content Marketing Planning Copyright Content

Proven Tactics to Increase Blog Traffic

The Effective Marketer

JANUARY 26, 2012

Conduct Keyword Research While Writing Your Posts. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Install Analytics and Pay Attention to the Results. Add Graphics, Photos and Illustrations (with link-back licensing). Frequently Reference Your Own Posts and Those of Others.

Traffic

Traffic Tactics Aggregators Blogger

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

How to Include Webinars in Your Content Plan

The Effective Marketer

MAY 21, 2012

The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics.

Webinar Metrics

Webinar Metrics Planning Trade Show Cross-Selling

Marketing Automation is More Than Technology

The Effective Marketer

JUNE 1, 2011

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it).

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Planning

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

NOVEMBER 6, 2009

Gartner’s comment about the decision focused on them being an independent research organization and denies they use “pay for play&# in the publication of their reports. And not surprisingly, the judge dismissed it. So this should be the end, right? ZL lost and will go back to its corner. Well… not so fast!

Gartner

Gartner Planning Work Management Marketing Management

Are You Spending Enough on Online Marketing?

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics.

Allocation

Allocation Spending Paid Search Agency Online Marketing

Reinventing Marketing at GE

The Effective Marketer

JULY 7, 2011

It’s more than market research, is looking outside and understanding the changes happening in the marketplace, in buying decisions, and in who your target market really is. Marketing helped business leaders think outside their usual market and started to identify opportunities that weren’t even on the table previously.

Planning

Planning Work Management Marketing Management Paid Search Agency

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. That reminds me of what I see when I visit most B2B companies’ websites. We have all been there. United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

marketing action plans

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. The important thing is not to forget that the plan you devise may impact other areas (and require more actions) not originally thought. United States License.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

When Inbound Marketing Goes Wrong

The Effective Marketer

FEBRUARY 9, 2012

As Marketo puts it: “The leads you’ve generated via inbound marketing are often still conducting research and evaluating their solution options. The last part of the paper touts the benefits of marketing automation (expected, since Marketo is one of the players in this space) to help with your nurturing campaigns.

Inbound Marketing

Inbound Marketing Paid Search Agency Marketo Banner Ads

The New Rules of Lead Generation: Book Review

The Effective Marketer

APRIL 30, 2013

Research and discover your target customer. The remaining 11 chapters go deep into each tactic. Planning Your Strategy. According to David, there are 5 steps to a successful lead generation program: 1. Determine and plan your approach. Build your assets. Execute your test campaign. And he adds a ‘sixth’ step: Repeat!

Lead Generation

Lead Generation Sales Qualified Leads Rules Lead Ranking

The New Rules of Lead Generation: Book Review

The Effective Marketer

APRIL 30, 2013

Research and discover your target customer. The remaining 11 chapters go deep into each tactic. Planning Your Strategy. According to David, there are 5 steps to a successful lead generation program: 1. Determine and plan your approach. Build your assets. Execute your test campaign. And he adds a ‘sixth’ step: Repeat!

Lead Generation

Lead Generation Sales Qualified Leads Rules Lead Ranking

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

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Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Planning

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

Explaining Social Media

The Effective Marketer

MAY 7, 2010

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Social Media

Social Media Media Work Management Marketing Automation Services

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

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Social Media

Social Media Work Management Marketing Management Marketing Automation Services

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

MAY 20, 2011

According to a Frost&Sullivan Research Report , only 46% of marketers have developed buyer personas , so there are good chances your competition isn’t among them and you can start taking advantage of buyer persona development to improve your content creation. Want another good reason to start working on your buyer personas?

Buyer Personas

Buyer Personas Template Bulldog Solutions B2B Marketing

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

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Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

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Planning

Planning Work Management Marketing Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

The State of Demand Generation

The Effective Marketer

MARCH 22, 2012

A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Here are some of my notes. The State of Demand Generation 2012.

Demand Generation

Demand Generation Lead Ranking Demand Marketing Qualified Leads

because you can't beat free marketing training

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Here I talk about the final 5 classes. United States License.

Training

Training Planning Marketing Budget Creation Work Management