PWB Marketing Blog

Trending Sources

Recent Research Reveals Best Time to Post on Social Media

PWB Marketing Blog

Recent Research Reveals Best Time to Post on Twitter and Facebook.

PWB Marketing Blog

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

We had some parameters: We wanted to find recent research no older than last year. The social landscape changes so rapidly we wanted the latest research we could get. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be integrated into every aspect of your business including customer service, product development, market research, and more. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Skin your YouTube page.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Valuable B2B content can include white papers, industry research, etc. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The truth is, people don’t care about your company, they care about themselves. If you want results, first stop talking so much about yourself. Second, develop a content marketing strategy.

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

Did their marketing team sit down with complete shopper demographic information, market research and a goal, or did they simply say, “Selfies are hot right now. ” When I got back to the office I did some research. For the best results, do your research, gather your information and prepare the foundation for your marketing campaign. know I abhor them.

Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

For example, Jupiter Research – a well-known market research firm – doesn’t have sitelinks: Benefits of Sitelinks. Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Not every website gets them and ones that do reap big benefits.

Sites 43

Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. Does your website make a good impression? And the number two online activity is using a search engine to find information. So it’s likely your website stands a good chance of being a prospect‚ “first impression” You only get one chance to make a first impression, and you want that impression to be a good one. The other implication of this is clear: businesses need to be found online.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

New Research: 64% of Companies Have A Mobile Website | PWB.

PWB Marketing Blog

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google is quickly becoming a dominate player in display, too.

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Is there already market and customer research (to support user and business goals), or will this research have to be done from scratch? Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. Websites can cost anywhere from a few thousand dollars to a few hundred thousand.

Price 30

How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

New research shows more content means more sales leads. Business marketers know that generating sales leads is based on a variety of demand generation and branding factors, such as effective integration of new and traditional media, thought leadership, social media presence, and more. study by HubSpot asked 4,000 B2B and B2C businesses how they are successfully driving traffic and generating leads. The data showed that companies that generated more content generated more sales leads. Businesses with over 400 indexed pages generated the most traffic and leads.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

20 Most Expensive Google AdWords Keywords [Infographic]

PWB Marketing Blog

Apparently it is sought after by scientists because it is used for stem cell research. Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Competition drives the price up. florist cannot.

Social Media Activity Influences Google Rankings

PWB Marketing Blog

Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web. Factors such as inbound links, Meta Tags, Title Tags, anchor links, keywords in body copy, page load speed, and hundreds of other signals influence where a website will rank in Google search results. The study found that social media activity is well-correlated with higher Google rankings. And Facebook may be more influential that Twitter. This is not to say stop using Twitter and focus on Facebook. This won’t work.

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

Research says the number one way B2B companies distribute their content is via social media channels (Source: B2B Content Marketing 2010: Small Business Report. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say? How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? Marketers are now publishers.

Buying Links: Is It Bad For Your Website?

PWB Marketing Blog

researched the analytic information on his website and determined that the traffic drop came almost immediately after one of the Google updates. explained the update to the individual and began researching some of the links where his website appeared. A few months ago I got a call from an individual crying about a sudden drop in his website traffic. It did. And people PAY for this!

Attention Businesses: Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. Does your website make a good impression? And the number two online activity is using a search engine to find information. So it’s likely your website stands a good chance of being a prospect’s “first impression”. You only get one chance to make a first impression, and you want that impression to be a good one. The other implication of this is clear: businesses need to be found online. searches.

Don’t “Blow” It – Plan Ahead on Your Marketing Campaign

PWB Marketing Blog

Did their marketing team sit down with complete shopper demographic information, market research and a goal, or did they simply say, “Selfies are hot right now. ” When I got back to the office I did some research. For the best results, do your research, gather your information and prepare the foundation for your marketing campaign. know I abhor them.

New Research: 39% of B2B Marketers Say Blogging Is Their Most Valuable Content Asset

PWB Marketing Blog

New research reveals these answers. Focus Research released a report in June titled “Marketers’ Benchmarks 2011: A Survey of Marketers’ Priorities & Challenges”. Have you ever wondered what types of content are most popular amongst B2B marketers? Or how many tactics B2B marketers use in their content marketing efforts? We’re not sure why these aren’t included.

Recent Research Reveals Best Time to Post on Social Media

PWB Marketing Blog

What Marketers Can Learn From Charlie Sheen

PWB Marketing Blog

Research has shown that purchasing decisions are emotional and as a result people become attached to particular brands based on some personal connection. Charlie Sheen seems to know a thing or two about marketing. Take a close look and you’ll see an odd brilliance to his wacky madness. Marketers can learn a few things from Charlie Sheen to help spruce up your marketing efforts.

Facebook Ads In Your Inbox

PWB Marketing Blog

Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful. Fear not, it’s really not the end of the world, however it may be the end of an era. Or is it the beginning of another? Facebook is trying REALLY hard to make some money, and has implemented changes that allows YOUR Messages inbox to be monetized – Yes that’s right, they are beginning to sell your inbox to the highest bidder.

Report Finds Social Media Engagement Drives Revenue

PWB Marketing Blog

The more deeply a company engages with social media, the more likely the company is to increase revenue, says a research study conducted by Altimeter and Wetpaint. We found the researchers methodology illuminating. The researchers are quick to point out that their findings are correlations, not direct cause and effect. Titled “The World’s Most Valuable Brands: Who’s Most Engaged‚” the report ranks the Top 100 global brands in terms of their social media participation. Most companies don’t even know what social media success looks like.

Did you notice the rules of marketing have changed?

PWB Marketing Blog

Being something of an autodidact, a couple of months ago I started researching the literature as they say, and I found quite a bit about the topic, and as is often the case, a book title often crystalizes a new model for thinking about this problem. If you’re like many of us who have been around for a while (I’m pushing four decades as a marketer), you’ve noticed that the old standbys aren’t working as well as they used to. Somewhere along the line, the web changed things. Well, targets, er people have gotten a lot better at ignoring your interruptions.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research.  This is one of the main reasons why some companies still struggle with content personalization after they have gone through – what they believed to be – a buyer persona research initiative.  by icon 54. The correlation is evident. 

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.  Buyer persona research can play a role. 

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Research has proven that goals can vary immensely.  Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas.  To get at goals and behaviors requires qualitative research.  by Gregor Črešnar. Improving.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas.  Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas.  This is certainly anathema to qualitative research.

Nine Lessons in B2B Thought Leadership [Research]

B2B Marketing Insider

The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group. We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they heed these nine lessons.

Manufacturing Marketers See Content Marketing Breakthrough [Research]

Junta 42

In my blog post announcing last year’s (somewhat dismal) manufacturing research results, I asked manufacturing marketers who were merely “doing” content marketing – with no strategy to guide them – to please stop. Our research consistently shows that documenting your content marketing strategy is a key to success. Content Marketing ResearchWhat a difference a year makes!

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. The research found that two different platforms had the most impact on purchasing professionals. Social selling best practices. Marketing.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. The post New research explodes the status quo of customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Tom Webster led an Edison Research team to discover the truth of customer service on the web today. Lots of possibilities here.

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.  Consumer researchers often label themselves as ‘qualitative’ or ‘quantitative’.

How to Use Social Selling for Pre-Call Research in B2B Inside Sales

Sales Prospecting Perspectives

Sales Prospecting Strategies Social Selling Research B2B Inside Sales Sales Communication What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. In fact, it’s something you’ve probably done in the past without realizing it.

Research: Effective B2B Content Marketing

Type A Communications

October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy