Paul Gillin

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Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

The research breaks the respondent base into two categories: Top Performers and Rest of Population. Overall, there’s a lot of good news for marketing in this research. Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships.

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McKinsey Research Again Validates Social Technology Benefits

Paul Gillin

McKinsey’s groundbreaking research in this area has consistently demonstrated that companies that leverage social technologies most aggressively see the payoff in market share gains, improved productivity and higher customer satisfaction.

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How to Read and Summarize a 20-Page Research Report in 20 Minutes

Paul Gillin

You were just handed a 20-page research report with the assignment to write a headline and four-paragraph summary that will entice your target audience of business and IT executives to read it. In many cases, new insights are the principal value a research study offers. Where do you begin?

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How AI is automating writing and marketing messages

Paul Gillin

AI can generate written content but it lacks the ability to do research. However, you will still need to do your own research to ensure that the information in your post is accurate. This content is typically low in quality and is often duplicated from other sources.

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Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” The report doesn’t specify how the questions were phrased, but from the summary report we can infer that researchers used a rather narrow definition of social media. More than Marketing.

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. It will be for a long time.

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A Nice Collection of B2B Marketing Stats and Videos

Paul Gillin

Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing. B2B Content Marketing Research Social Media' -based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.”

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