Marketing Edge

Trending Sources

Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Time 24:50 St.

How Purple Can Make You Successful

Marketing Edge

I know that Jack also practices marketing lagniappe with his clients with attention to detail, listening to new product ideas, and pulling research reports to demonstrate the capabilities of the system.). Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” now that’s something special.

Marketing Edge

Marketing Edge

8 Point Social Communications Checklist – Is Social Right For Your Association

Marketing Edge

All of the above should be done in parallel with research to determine which, if any social spaces are worth the effort to participate.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing.

More Apps Means Mobile Consumers Win

Marketing Edge

AdMob, a research firm, did a study released in January 2010 that showed Android and iPhone users spend an average of 80 minutes per day using applications.

Does Your Company Need A Social Media Policy?

Marketing Edge

This comprehensive conference produced by the Society for New Communications Research is one of the best events of the year covering social media, networks, and policies. Time 22:27.

What A Marketing Crock – Improve Your Shopping Experience, Right.

Marketing Edge

No really do you believe retailers will pay millions of dollars on research about consumer behavior to make your [.] I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

What A Marketing Crock – Improve Your Shopping Experience, Right.

Marketing Edge

No really do you believe retailers will pay millions of dollars on research about consumer behavior [.] I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing.

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

Shel Israel and I met online and we have a common interest as senior fellows at the Society for New Communications Research. Time 29:58.

Facebook Marketing Tips – Hungry?

Marketing Edge

Tags: market research marketing social media Facebook Facebook advertising Facebook Targeting

A great year ahead for the Society for New Communications Research

Marketing Edge

The Society of New Communications Research named its 2008 fellows today , and I’m lucky enough and honored to be one of them. A tremendous amount of research is being generated by the members of SNCR, which is helping business and political leaders grasp social media’s unique characteristics. The SNCR fellows are a thoughtful group of men and women passionate about how societies communicate.

ROI of Anything - Good Discipline, Bad Crutch

Marketing Edge

The next three posts are conversations I had while attending the NewComm Forum of the Society for New Communications Research and the In-Bound Marketing Summit last week in San Francisco. Time 5:17.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

The NewComm Forum, sponsored by the Society for New Communications Research (SNCR) is colocating the forum with the sponsors of the InBound Marketing Summit making for a comprehensive event. Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty.

Doctors’ Grades Help Patients Decide on Healthcare

Marketing Edge

As more consumers use the web to research their medical needs and choices, the greater the demand for some type of performance metrics in healthcare delivery. Time 20:53.

Marketing Edge

Marketing Edge

Marketing Edge

Marketing Edge

Twitter Means Business and Then Some

Marketing Edge

Society for New Communications Research Symposium , - November 14 in Cambridge, MA. Time 22:51. One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists.

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

Society for New Communications Research Symposium November 14, Cambridge, MA (speaking). Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them.

Ford Has Social Media Personality and its Scott Monty, Plus the Mustang

Marketing Edge

Two qualities that make this parenting social network different is the long-term goal, to help improve America’s education system, and the ability to track a child’s development using new research and charts from one of the leading pediatric centers in the country. Time 19:32.

Is Your Company Social At Its Core?

Marketing Edge

Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Izzy’s Ice Cream is a premium, delicious ice cream. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Will Social Media Imbalance Cause Us To Eat Our Young?

Marketing Edge

I caught up with the director of the Pew Internet and American Life Project Lee Rainie after his presentation at the University of Minnesota Social Networks Research and Creative Collaborative. I caught up with the director of the Pew Internet and American Life Project Lee Rainie after his presentation at the University of Minnesota Social Networks Research and Creative Collaborative.

Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

I will have more on this topic at a presentation I'm giving at the Society for New Communications Research NewComm Forum www.newcommforum.com April 22-25, in Sonoma County, CA – A host of great speakers including Shel Holtz , Paul Gillin , and Joseph Jaffe among others. Time 14:03.

Marketing Edge

Marketing Edge

Dell Outlet did it ([link] and received an award from the Society for Ne w Communications Research.

Marketing Edge

Marketing Edge

Subscribe to our podcast « The Single Best PR Advice for 2009 – Think Like a News Organization When Your Business Bears Its Soul, Keep The Story Going » Doctors’ Grades Help Patients Decide on Healthcare Time 20:53 As more consumers use the web to research their medical needs and choices, the greater the demand for some type of performance metrics in healthcare delivery.

It is a Gift to be a Relevant Marketer

Marketing Edge

If that means you need to spend 80% of your time researching prospects before you contact them, then that’s what you have to do. What amount of time do you spend on researching prospects? Time 20:52. This year a marketing firm that will go nameless gave me a gift. They showed me the importance of being relevant. It was an interesting lesson that I turned into an entertaining podcast, but it’s better if you be the judge of that.

Social Media and the Financial Pains of Wall Street

Marketing Edge

Last year at the Society of New Communications Research symposium we had several excellent group conversations about the limitations placed by the finance and legal departments on social media implementation in a corporate environment. By the way, the next Society for New Communications Research symposium is being held in Boston, November 14, I'm sure we'll pick up this topic and many others, here's the social media and PR agenda

Swedish Covenant Chicago – A Thoughtful Social Media Approach

Marketing Edge

One of the keynote speakers at HealthCamp Minnesota is Rachele Chrismer who will share an inspirational story about her son’s diagnosis of Infantile Neuroaxonal Dystrophy which took her to 7 different states, many false hopes, and dozens of hours of research. Time 23:38. This Marketing Edge podcast focuses on health care and includes an interview with Leigh Ginther director of marketing and public relations of Swedish Covenant hospital in Chicago.

Marketing Edge

Marketing Edge

Marketing Edge

Marketing Edge

Seamus Culligan of Hunt Adkins

Marketing Edge

Senior Fellow Society for New Communications Research. Albert Maruggi. President Provident Partners. www.providentpartners.net. amaruggi@providentpartners.net. Office 651-695-0174. Cell 612-325-8126. Twitter.com/AlbertMaruggi. Sent from iPhone. Mobile post sent by AlbertMaruggi using Utterli. Replies.

Notes From the 140 Conference on Twitter

Marketing Edge

I saw this while researching a project with the Society for New Communications Research about the differences in topics covered by the social web and mainstream media during the presidential campaign of 2008. The 140 Conference in New York produced by Jeff Pulver is a fast paced mindmeld of businesses and personal brands on Twitter.

Closed Networks Limit Reporters – Can Twitter Help?

Marketing Edge

It struck me at that moment – 1) journalists or their researchers are the ones that should be digging into footnotes; however, budget cuts over the years have diminished that capability, and 2) the hurdles to get the attention of journalists and those journalists that are predisposed to trust a small circle of PR sources contributed to this failure of journalism to have seen this complex and long brewing financial crisis coming.

Embarq –ing on Social Media at a Fortune 500 Company

Marketing Edge

They presented a session at NewComm Forum, a conference produced by the Society for New Communications Research, about the two year experience implementing social media at Embarq. Time 8:38. Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed.

Make Crisis Communications Routine – Then It’s Not a Crisis

Marketing Edge

It was a conversation I had with Shel Holtz about crisis communications while we attended the Society for New Communications Research New Comm Forum in April. It was a conversation I had with Shel Holtz about crisis communications while we attended the Society for New Communications Research New Comm Forum in April. Time 10:57. This podcast is part of my conference circuit of “Soundbites From The Road.”

PR 2

Marketing Edge

Marketing Edge

Find out what the latest tools and technologies are — and how to use them — at the third annual New Communications Forum, March 7-9 in Las Vegas, sponsored by the Society for New Communications Research and Lawrence Ragan Communications.

A Good Samaritan for Healthcare and Social Media

Marketing Edge

Jude’s Childrens Research Hospital there are so many things this Facebook page does well but I share it not because other hospitals should take on the same thing, but to show how versatile this platform can be. Time 30:08. The world is full of good Samaritans who give of themselves for others. Let’s focus on two, Ed Bennett of the Maryland University Medical Center and David Ekrem, Manager, Web Development at the Mass General Hospital for Children.