Shel Israel and I met online and we have a common interest as senior fellows at the Society for New Communications Research. Time 29:58. In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. The short answer is be generous. We get into the rewards of being generous, some direct and some not. Trust among individuals practicing and advising in social media has to be pretty high these days. find that the generosity model still is working. Personal Background. Schmaltzy?, MORE >>

know that Jack also practices marketing lagniappe with his clients with attention to detail, listening to new product ideas, and pulling research reports to demonstrate the capabilities of the system.). Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” now that’s something special. We could go back to the dawn of time to Barney the Purple dinosaur, now that must have caught Grog’s attention, so remarkable even a… well you know the rest. MORE >>

Society for New Communications Research Symposium , - November 14 in Cambridge, MA. Time 22:51. One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists. don't want to say popularity, although it has 3.2 million users , because this word is less meaningful. Useful is how the author of a new book Twitter Means Business, Juilio Ojeda-Zapata, shares his insights from his upcoming book. journalist to his core, Ojeda has been with the St. MORE >>

I'll feature more of this and other social media practices at the NewComm Forum sponsored by the Society for New Communications Research in Sonoma, California, April 22-25 Time 13:04. Early adopter companies are making inroads in using social media to achieve tangible business goals. The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter. The key to their effectiveness is being a part of the community. Amy has been on Twitter for nearly a year. Enjoy this podcast. MORE >>

will have more on this topic at a presentation I'm giving at the Society for New Communications Research NewComm Forum www.newcommforum.com April 22-25, in Sonoma County, CA – A host of great speakers including Shel Holtz , Paul Gillin , and Joseph Jaffe among others. Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. Without that they knew they would have nothing. MORE >>