LeadSloth

JULY 22, 2009

Tags: inbound marketing inbound marketer linkedin market research poll survey.

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

AUGUST 11, 2010

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always.

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

LeadSloth

AUGUST 30, 2009

There are statistics that more sales people make their target if marketing automation does a good job nurturing and qualifying leads (I couldn’t find the source, if you know who published this research, please leave a comment). Conclusion.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

FEBRUARY 17, 2010

After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. Where do your potential clients “hang out&# when they browse the web?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 26, 2010

I started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social. I asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation? How useful is this? Is it easy for the vendors to implement? Social Media ROI. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JUNE 23, 2009

The Inbound Marketing Automation tools have a lot of useful features, such as: Keyword research : find out which keywords to optimize for. Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JUNE 30, 2009

These are the most important ones: Keyword research : which keywords do you want to optimize your website for? Keyword Research tools provide keyword suggestions, and help you select keywords based on volume, relevance and difficulty. For a full list of Inbound Marketing features, see the previous article.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100