Lattice

APRIL 13, 2016

In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

JULY 19, 2016

These revenue funnel issues our customers struggle with are often tied to specific activities or use cases that marketing teams are tackling, such as sourcing new prospects, or prioritizing their existing database.

Top of Funnel 100

Top of Funnel Marketing Funnels Digital Marketing Funnels Funnel Advertising 100

Lattice

SEPTEMBER 21, 2016

Research Director Kerry Cunningham, Infer Sr. Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions Sr.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

JUNE 23, 2016

A data breach will a company $4 million on average, according to research from IBM and the Ponemon Institute. And we all need to be aware that there are companies out there who are not secure, but who run on secure platforms. Robust, enterprise-grade security is vital when it comes to customer data.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Lattice

OCTOBER 29, 2015

Editor’s Note: This is an excerpt from our research with Forbes Insights. An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. More highly experienced enterprises report greater sharing of data and higher levels of automation.

ROI 100

ROI Planning Paid Search Agency Segmentation 100

Lattice

MARCH 22, 2016

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

NOVEMBER 10, 2015

Editor’s Note: This is an excerpt from our research with Forbes Insights. Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. Get your full copy of the report here.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

MAY 31, 2016

And SiriusDecisions agrees, Senior Research Director Kerry Cunningham has advocated that in a world of more advanced analytics we actually have to become better storytellers. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

DECEMBER 14, 2015

New research from SiriusDecisions indicates that B2B buyers say a sales rep from their winning vendor is involved from the start 49-67% of the time. Megan Heuer’s talk was all about how ABM is a shift in where B2B marketing is going. What’s more, marketing is involved the whole time with a combination of human and online interactions.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

MAY 24, 2016

According to IDG research , on average 17 individuals are involved in a buying decision. But now, marketing and sales can now use the score along with data from our Lattice Data Cloud (which tracks 150M+ companies, 250M+ contacts and 30,000+ signals per company) right within your marketing automation and CRM systems.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

APRIL 7, 2016

In contrast, a legitimate business analyst visiting your site is a good lead doing research and should be called back. . For example, the model will naturally know how to avoid.edu email domains, as these leads don’t spend money. Another use case would be a company that is a known user of your competitor’s products.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100