| | | Conversionation | |  Research | 30 articles |
| Page 1 of 1 | Previous | Next | CONVERSIONATION MAY 22, 2011 Content Marketing: What Content People Share And Why They Do It 2010 study of Chadwick Martin Bailey and iModerate Research Technologies established email is still used most for sharing content. In decreasing order of importance, Chadwick Martin Bailey and iModerate Research Technologies found, people mostly share news about a family member or friends (81%), family pictures or video (80%), funny videos (63%), coupons/discount (54%) and news articles and blog posts (53%). It features research on social and inbound in The Netherlands. Why do people share content? We seldom talk about what it is. The focus on content relevance is normal. | CONVERSIONATION SEPTEMBER 19, 2011 Research Sheds More Light On Why People Follow Brands Via Social Media Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketingOver the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.]. | | | | | |
| CONVERSIONATION JANUARY 28, 2013  The Connected Consumer: Who Are We Talking About? Blog Research Brian Solis connected consumer RazorfishThe term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s important to understand the connected consumer if you want to serve him well. Yes, most certainly. | CONVERSIONATION NOVEMBER 15, 2012  Social Business: Four Real-Life Truths about Collaboration from BT Global services clearly indicates slow decision making and communication is a cause of what the research calls ‘The Collaboration Paradox’. The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Some facts and data. Social business is all about people, integration (the silos, remember?) and collaboration. | CONVERSIONATION NOVEMBER 25, 2011 Listen to the Voice of the Customer or Stop Doing Business Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customerIn a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. That’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.]. | CONVERSIONATION JULY 18, 2012  Altimeter Report: the Convergence of Paid, Owned and Earned Media Blog Marketing strategy Opinion Research Altimeter Group Chris Silva converged media earned media Jeremiah Owyang Jessica Groopman owned media paid media Rebecca LiebCo-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. | | | | | | | |
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CONVERSIONATION | WEDNESDAY, JANUARY 11, 2012 Treat Bad Customer Reviews as Good Friends
Blog Connected marketing Customer relationships Customer service Research conversion customer reviews reevoo reputation Right Now Retail Consumer ReportWhen a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.]. MORE >> -
CONVERSIONATION | THURSDAY, JANUARY 12, 2012 Social and Digital in Belgium: Trends, Budgets and Challenges 2012
Blog Research digital marketing Belgium mobile websites ROI social media Belgium The ReferenceAt the occasion of our latest event in December, we joined forces with agency The Reference, to conduct a survey regarding the digital marketing evolutions in my home country, Belgium. The objective: give an overview of the landscape in Belgium in terms of budget, resource allocation, satisfaction, challenges and plans for 2012. We targeted decision [.]. MORE >> -
CONVERSIONATION | FRIDAY, JANUARY 20, 2012 The Social Networks Your Organization Needs This Year
Blog Connected marketing Research Social media marketing Facebook Google+ Jan Rezab social networks socialbakers TwitterSocialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks, taking into account three different parameters. In a blog post on [.]. MORE >> -
CONVERSIONATION | MONDAY, AUGUST 1, 2011  The Cross-Channel Customer Experience Must and How to Achieve It
Conversion Customer engagement Customer experience Customer relationships Research CEM conversion cross-channel customer engagement customer experience customer experience management customer-centricity Foviance multichannelIf you occasionally read my posts here or elsewhere, you probably know by now that a consistent and valuable user experience, a multichannel approach with a strong dose of social and customer-centricity are my favorite themes. Actually, I don’t like the word customer-centric too much, I prefer the term ‘people-centric’. Customer experience and your brand. MORE >> -
CONVERSIONATION | FRIDAY, OCTOBER 28, 2011 Conversion Rate Optimization Research Shows Blatant Lack Of Strategy
Blog Conversion Research A/B testing conversion optimization conversion rate optimization CROBusinesses with a structured way to convert website visitors into customers are more likely to get better conversion rates and boost sales than those that are more disorganized. Econsultancy’s Graham Charlton reported on this finding from the company’s latest Conversion Rate Optimization report in a recent post. It seems obvious but apparently for many marketers [.]. MORE >>
- Recruitment and Social: the Shift in Control Employers Forget CONVERSIONATION | SUNDAY, JUNE 3, 2012
- The Rise of Digital Influence: From Persuasion and Passion to Action CONVERSIONATION | MONDAY, MAY 28, 2012
- Social Media, Monitoring and Research: Opportunities and Risks CONVERSIONATION | TUESDAY, MARCH 6, 2012
- There Is a QR Code In a Public Toilet Near You CONVERSIONATION | MONDAY, AUGUST 29, 2011
- Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration? CONVERSIONATION | WEDNESDAY, APRIL 24, 2013
- Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone CONVERSIONATION | FRIDAY, JULY 15, 2011
- IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers CONVERSIONATION | SUNDAY, JUNE 3, 2012
- How to Unsuck at Personalization in Marketing CONVERSIONATION | WEDNESDAY, JULY 18, 2012
- What Online Influencers Want From You CONVERSIONATION | FRIDAY, DECEMBER 23, 2011
- Customer Satisfaction and Social Feedback: No One Cares About You CONVERSIONATION | WEDNESDAY, AUGUST 10, 2011
- The Lack of Customer-Centricity and Integration in (Mobile) Marketing CONVERSIONATION | THURSDAY, JULY 28, 2011
- The Digital Business Impact of Multifunction Device Consumer Adoption CONVERSIONATION | TUESDAY, FEBRUARY 12, 2013
- Five Customer Empowerment Tips: the Days of Intuition are Over CONVERSIONATION | MONDAY, JANUARY 28, 2013
- Email Marketing: The Customer-Centric Culture Failure CONVERSIONATION | THURSDAY, MARCH 8, 2012
- Customer-Centric Marketing: Optimize and Integrate CONVERSIONATION | WEDNESDAY, MARCH 7, 2012
- TNS Global Digital Life research project: guaranteed earned media and inbound success CONVERSIONATION | MONDAY, OCTOBER 11, 2010
- Gloomy Economy Results in Lowered Ad Spend Forecasts: An Opportunity? CONVERSIONATION | WEDNESDAY, AUGUST 24, 2011
- Social Media and Inbound in B2B Marketing: Evolutions and Challenges CONVERSIONATION | THURSDAY, MAY 19, 2011
- How different social media users influence news differently and what it says about bloggers, Twitter users and YouTube “viewers” CONVERSIONATION | TUESDAY, JUNE 22, 2010
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