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B2B buyers and professional social networks in the purchase decision

Conversionation

Even more impressive: 84% of C-level/VP executives in the research also use social media for the […]. Content marketing Research Social media marketing IDC LinkedIn Social Buying Study social networks

Social Business: Four Real-Life Truths about Collaboration

Conversionation

from BT Global services clearly indicates slow decision making and communication is a cause of what the research calls ‘The Collaboration Paradox’. The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Some facts and data. Social business is all about people, integration (the silos, remember?) and collaboration.

The state of digital marketing optimization 2015 – challenges and solutions

Conversionation

Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. Email marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders […].

Five Customer Empowerment Tips: the Days of Intuition are Over

Conversionation

In his blog post , Gerry quoted a book by Tomer Sharon,  Search UX Researcher at Google and author of ‘It’s Our Research’. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment. So, what is it about?

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. Testing and Optimization 33 Content Methodology: A Best Practices Report This report is based on research and a methodology by. case studies, research from Altimeter Group, and external. sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. All rights reserved.

The Rise of Digital Influence: From Persuasion and Passion to Action

Conversionation

Blog Research Social media marketing Altimeter Group Brian Solis digital influence infliuencer marketing influencers persuasion relevance Robert B. (Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. It can happen directly (persuasion) and indirectly. However, it is always characterized by the resulting actions and changes. Cialdini.

The Cross-Channel Customer Experience Must and How to Achieve It

Conversionation

Conversion Customer engagement Customer experience Customer relationships Research CEM conversion cross-channel customer engagement customer experience customer experience management customer-centricity Foviance multichannelActually, I don’t like the word customer-centric too much, I prefer the term ‘people-centric’. Why is the customer experience so important? Succeeding.

Recruitment and Social: the Shift in Control Employers Forget

Conversionation

Blog Research Generation Facebook HR hyphen recruitment social businessGeneration Facebook - tomorrow's employee - is watching you You heard it before: the consumer is increasingly in control, and marketers have a hard time catching up and reconnecting with an increasingly connected consumer. Your future employees are connected and demanding consumers as well. And it impacts recruitment.

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Conversionation

Other analysts said the lead over IT/digital should remain with the CIO and that the CIO had to become a business leader, an evolution that is de facto happening in many cases and as research shows. Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. An open letter to the CxO. Indeed, IT.

Aging 78

Evangelizing a Content Marketing Program

numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. Those numbers aligns with our own research from. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. The hotel giant.

Social Media, Monitoring and Research: Opportunities and Risks

Conversionation

On top of these platforms, more cross-channel oriented solutions and specialized surveying and research applications, enable us to listen to the voice of the customer on social media [.]. Blog Customer relationships Research Social CRM Social media marketing customer research market research social media monitoringWe all know social media monitoring solutions and processes can provide valuable information regarding our brands, competitors, customers, individual preferences, trending topics, the market  and whatnot.

IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers

Conversionation

In an explanation of the research results, Daniel Knapp, Head of Advertising Research at IHS Screen Digest and author of the research, identified some reasons for the 2011 results. Blog Opinion Research AdEx Benchmark Europe 2012 Alain Heureux display advertising IAB Europe online advertising searchThis means that 1 in 5 advertising Euros in Europe is now spent online.

How to Unsuck at Personalization in Marketing

Conversionation

Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. mention the research, that was done on a subset of the company’s clients, since it also shows that d espite the growth of the number of touchpoints, the number of channels used hasn’t risen. US open rates of house lists rose 2.6% Right.

Listen to the Voice of the Customer or Stop Doing Business

Conversionation

Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customerIn a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. That’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.].

The Digital Business Impact of Multifunction Device Consumer Adoption

Conversionation

At the occasion of CES, Accenture presented the results of research it conducted the way consumers purchase and use consumer electronics. Aberdeen Research conducted a survey that clearly showed sales reps and other workers would use the CRM system more and better if they could access it in a mobile way. Will 2013 be the year of smartphones and multifunction devices in general?

Content Marketing Playbook: Strategy and Roadmap

STEP TWO: As you spend time researching each publisher’s ap- proach to content, make a list of: • Audience types those publishers are targeting. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone

Conversionation

Mobile Research ExactTarget location-based mobile email Mobile Independence Day multi-channel smartphoneExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. this year.

Social and Digital in Belgium: Trends, Budgets and Challenges 2012

Conversionation

Blog Research digital marketing Belgium mobile websites ROI social media Belgium The ReferenceAt the occasion of our latest event in December, we joined forces with agency The Reference, to conduct a survey regarding the digital marketing evolutions in my home country, Belgium. The objective: give an overview of the landscape in Belgium in terms of budget, resource allocation, satisfaction, challenges and plans for 2012. We targeted decision [.].

Treat Bad Customer Reviews as Good Friends

Conversionation

Blog Connected marketing Customer relationships Customer service Research conversion customer reviews reevoo reputation Right Now Retail Consumer ReportWhen a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.].

The Connected Consumer: Who Are We Talking About?

Conversionation

Blog Research Brian Solis connected consumer RazorfishThe term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s important to understand the connected consumer if you want to serve him well. Yes, most certainly.

Staffing and Launching Your Content Marketing Program

CREATE EN G A G E. O P T IM I Z E ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 QUICK HITTER 250–500 words to introduce breaking news, research, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. night.

Recruitment and social: the shift in control employers forget

Conversionation

Digital business Human resources Research blended workforce employee engagement Gartner hyphen PwC The Guardian You heard it before: the consumer is increasingly in control, and marketers have a hard time catching up and reconnecting with an increasingly connected consumer. Your (future) employees are connected and demanding consumers as well.

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The Social Networks Your Organization Needs This Year

Conversionation

Blog Connected marketing Research Social media marketing Facebook Google+ Jan Rezab social networks socialbakers TwitterSocialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks, taking into account three different parameters. In a blog post on [.].

Customer-Centric Marketing: Optimize and Integrate

Conversionation

Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. Have you noticed? Social media pundits tackle topics such as conversion and cross-channel strategies. SEO experts say search should be seen in an integrated and customer-centric context. Email pros are defending how [.].

Gloomy Economy Results in Lowered Ad Spend Forecasts: An Opportunity?

Conversionation

Advertising Opinion Research accountability ad spending crisis earned media global advertising spending online advertising owned media paid media recession ROI WARC World Advertising Research CenterWe haven’t digested the financial crisis yet, and once again, we are faced with economic uncertainty, jumpy investors and extremely nervous stock markets. The reasons are different than last time and there is a big distinction depending on the region, but the shaky economic waters seem to have an impact on advertising spending already. Especially [.].

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

There Is a QR Code In a Public Toilet Near You

Conversionation

Advertising Mobile Research QR codesQR codes offer interesting opportunities for businesses seeking to engage consumers in new ways. The main benefit of QR codes, if you ask me, is that you can simply use them anywhere you want and dispose of plenty of possibilities to target specific people, groups of people and thus communities, while connecting the power of [.].

Business risks from and for the insurance industry

Conversionation

Digital transformation Research Allianz Allianz Risk Barometer 2015 Big Data cybercrime digital transformation disruption insurance industry predictive analytics Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context.

Email Marketing: The Customer-Centric Culture Failure

Conversionation

Blog Connected marketing Email marketing Inbound marketing Research customer-centricity Econsultancy email marketing HubSpot personalization ROI segmentationEarlier this week, I received Econsultancy’s Email Marketing Industry Census 2012 report. It shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email ranks second after SEO, when it concerns reported ROI and this [.].

What Online Influencers Want From You

Conversionation

Blog Connected marketing Research Social media marketing Fontys Economische Hogeschool influencer marketing Lewis PR online influence online influencers Silke van DongenNever before businesses and opinion makers have paid more attention to what is known as online influence. Identifying influencers has become an obsession for many marketers who aim to ‘use’ the…influence of online influencers for their marketing goals. It has also become an obsession for organizations fearing the power of negative comments from a PR [.].

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Conversion Rate Optimization Research Shows Blatant Lack Of Strategy

Conversionation

Blog Conversion Research A/B testing conversion optimization conversion rate optimization CROBusinesses with a structured way to convert website visitors into customers are more likely to get better conversion rates and boost sales than those that are more disorganized. Econsultancy’s Graham Charlton reported on this finding from the company’s latest Conversion Rate Optimization report in a recent post. It seems obvious but apparently for many marketers [.].

Social Media and Inbound in B2B Marketing: Evolutions and Challenges

Conversionation

Research from MarketingSherpa also showed that inbound marketing and social media are on the rise. According to a survey by  BtoB Magazine , stead on is the way to go when considering online business-to-business marketing tactics.78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going. 70% of respondents will spend more on their website marketing, followed closely by email 68% and 62% reporting they planned to increase spending on social media. B2B social media marketing (obviously) is on the rise as well.

The Lack of Customer-Centricity and Integration in (Mobile) Marketing

Conversionation

recently wrote a guest post , based on research showing that US advertisers will spend a whopping 1.1 Chief Marketer research shows that more than 50% of respondents this year will run mobile campaigns, but only just over one-third of them integrate their mobile marketing initiatives in a cross-platform strategy. Mobile Research customer-centricity mobile marketing

Customer Satisfaction and Social Feedback: No One Cares About You

Conversionation

Customer engagement Customer experience Customer relationships Research business processes customer feedback customer satisfaction social feedbackA MediaPost article titled “Voice Of The Consumer Still In The Woods” earlier this year tackled a survey by MarketTools. Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in [.].

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

TNS Global Digital Life research project: guaranteed earned media and inbound success

Conversionation

//. Kantar’s TNS yesterday published a press release introducing a new report, containing a mass of data, from what the company calls “The largest ever global research project into people’s online activities and behaviour” When looking at the numbers, we might indeed. Click title to read more

How different social media users influence news differently and what it says about bloggers, Twitter users and YouTube “viewers”

Conversionation

//. //. Journalism.org, the website of the American “Pew Research Center's Project for Excellence in Journalism”, features an interesting post that provides data on the sources that people, in this case Americans, use for their. Click title to read more

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Research has proven that goals can vary immensely.  Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas.  To get at goals and behaviors requires qualitative research.  by Gregor Črešnar. Improving.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.  Buyer persona research can play a role.