| | | Cliff Allen on Marketing | |  Research | 8 articles |
| Page 1 of 1 | Previous | Next | CLIFF ALLEN ON MARKETING JUNE 14, 2009  Using Marketing Analytics in Strategic Marketing Planning This means non-customers hold the key to your company's future growth, so research the market to learn how to meet the needs of those potential customers. There are two ways to obtain this market research data: Primary research - Hire a market research firm to contact a representative sample of the market. A good marketing strategy is based on good data. | CLIFF ALLEN ON MARKETING MAY 27, 2009 Market Research Answers the Second Question Every marketer has done market research, even if it's just looking at a competitor's traffic at Compete.com. But, we sometimes forget just how many ways we can use market research. Recently, I found a list of ways market research could be used that included a few I hadn't thought about. So, when you're working on the marketing plan for a new product, budget resources for the market research that can help answer the questions that come after, "What is it?". customer may have ordered a product that isn't normally purchased by that type of company. How big is it? | | | | | |
| CLIFF ALLEN ON MARKETING MAY 27, 2009 Market Research Answers the Second Question Every marketer has done market research, even if it's just looking at a competitor's traffic at Compete.com. But, we sometimes forget just how many ways we can use market research. Recently, I found a list of ways market research could be used that included a few I hadn't thought about. So, when you're working on the marketing plan for a new product, budget resources for the market research that can help answer the questions that come after, "What is it?". customer may have ordered a product that isn't normally purchased by that type of company. How big is it? | CLIFF ALLEN ON MARKETING SEPTEMBER 5, 2007 Survey Says: Google Analytics Google's 69% is similar to other research I've conducted on professionally managed Web sites. Have you wondered which Web analytics products are most popular? was, so the August survey on my main Web site asked marketers which Web analytics product they use. Google Analytics was, of course, the most used product (69%) because it's hard to compete with "free." So, it appears that Google Analytics has captured about two-thirds of the Web analytics market. Even though this wasn't a scientific survey, it represents a wide range of marketing professionals. | CLIFF ALLEN ON MARKETING JANUARY 24, 2009 What Data Crunchers Did for Obama As marketers, it represented a continuing evolution of the use of market research data at the individual level. The election of President Obama was significant in many ways to many people. Political consultants have used survey statistics for a long time to help their candidate tailor campaign messages. However, small survey samples resulted in imprecise analysis, and messages that were not always on target. Today, marketers can obtain access to comprehensive databases about what people have bought, which gives some insight into how they make decisions. | CLIFF ALLEN ON MARKETING JANUARY 24, 2009 What Data Crunchers Did for Obama As marketers, it represented a continuing evolution of the use of market research data at the individual level. The election of President Obama was significant in many ways to many people. Political consultants have used survey statistics for a long time to help their candidate tailor campaign messages. However, small survey samples resulted in imprecise analysis, and messages that were not always on target. Today, marketers can obtain access to comprehensive databases about what people have bought, which gives some insight into how they make decisions. | | | | | | | |
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CLIFF ALLEN ON MARKETING | FRIDAY, AUGUST 10, 2007 Web Analytics and Customer Behavior
We had 70 or so people actually buy products from these web sites and part of our research was to find out how they made purchasing decisions. One of the challenges of using Web analytics techniques to improve a site's performance is that Web analytics can only measure what's there - not what's missing. In working with two new clients I found that the most of their key indicators in Google Analytics were fine, but revenue was below their potential. Both sites needed to make adjustments that put their Web sites on the path that consumers normally follow when making purchases. MORE >> -
CLIFF ALLEN ON MARKETING | WEDNESDAY, SEPTEMBER 5, 2007 Survey Says: Google Analytics
Google's 69% is similar to other research I've conducted on professionally managed Web sites. Have you wondered which Web analytics products are most popular? was, so the August survey on my main Web site asked marketers which Web analytics product they use. Google Analytics was, of course, the most used product (69%) because it's hard to compete with "free." So, it appears that Google Analytics has captured about two-thirds of the Web analytics market. Even though this wasn't a scientific survey, it represents a wide range of marketing professionals. MORE >>
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