3 Traits of Editorial Success
B2B Memes
NOVEMBER 7, 2011
Trusting your own intuition more than user research. As noted in The New York Times obituary , Jobs preferred his own research and gut instinct to focus groups: ”When asked what market research went into the iPad, Mr. Jobs replied: ‘None. Though there may be more, here are three that came to mind immediately.
Let's personalize your content