B2B Memes

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3 Traits of Editorial Success

B2B Memes

Trusting your own intuition more than user research. As noted in The New York Times obituary , Jobs preferred his own research and gut instinct to focus groups: ”When asked what market research went into the iPad, Mr. Jobs replied: ‘None. Though there may be more, here are three that came to mind immediately.

Rules 100
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Breaking News: People Who Like Print, Like Print

B2B Memes

The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. I’m sure it’s true.

Buzz 100
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Reporter Failure, Editor Failure, or Tool Failure?

B2B Memes

Fine to use the Internet for some basic research, or in a pinch to e-mail a source for a comment, but it’s faster and often better to call. But Pexton’s suggestion that the Internet is only good for basic research or as a last resort is wrong too. All of these tools are useful. But they all fail at times as well.

Tools 100
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An Infographic on the Right Track: Grad School to Google

B2B Memes

I’ve attempted a bit of research on the genesis of this infographic and how it was built, but have come up empty-handed. Most other infographics I see are like huge wall posters that you must enlarge and scan up and down to read easily. This one instead lets you click through to a new panel of information. Much friendlier.

Google 100
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Want to Twitter Better? Diversify Your Pronouns

B2B Memes

Now a Pew Research Center study of 13 mainstream media outlets finds an even more dramatic excess of promotion. The organizations studied included The New York Times , NPR, ABC News, The Huffington Post , and Fox News.

Twitter 100
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A Month of “Um” Days

B2B Memes

Based on what I remember rather than what I research. Compared to my usual work, whatever you think of it, this month’s posts will be: More personally revealing, less socially useful. Suggestive rather than definitive. Written directly in WordPress rather than drafted in MacJournal. My rules are pretty simple.

Blogger 100
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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Initially our sites will concentrate on selling sponsorship, delegate-led events, and high-end research. The expert columns and in-depth, bespoke research reports are a major point of differentiation for us from other trade media. For high-end research we would generally pay for specialist expertise.

Media 100