Avitage

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Marketing and Sales Content – Differences That Matter

Avitage

This statistic and underlying research doesn’t address the impact of missing sales content that was never created! What’s shocking is not only that it isn’t resolved, it’s not improving! I believe the sales content predicament is actually much worse than these statistics indicate.

Content 220
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Capture Sales “Situational Fluency” for Effective B2B Sales Coaching

Avitage

Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. The constraints are equally clear.

B2B Sales 120
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Microcontent — the most important content type you don’t manage

Avitage

” Examples include a sentence, a paragraph, an image, a 20 second video, a checklist, a quotation, an answer to a question, research results or facts. It can be stand alone, as Nielsen and most others consider it. It can also be source for any new content. Either way, microcontent is an under-used content type.

Content 120
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Micro-content — the most important content type you don’t manage

Avitage

” Examples include a sentence, a paragraph, an image, a 20 second video, a checklist, a quotation, an answer to a question, research results or facts. It can be stand alone, as Nielsen and most others consider it. It can also be source for any new content. Either way, micro-content is an under-used content type.

Content 120
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Before Your Next Content Project

Avitage

Often, preparation work, in the guise of “research,” occupies a significant portion of the content project’s time, effort and budget. After content vendors come up their learning curve, conduct their research, and deliver their work product, lots of knowledge walks out the door. Undocumented knowledge.

Content 120
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Before Your Next Content Project

Avitage

Often, preparation work, in the guise of “research,” occupies a significant portion of the content project’s time, effort and budget. After content vendors come up their learning curve, conduct their research, and deliver their work product, lots of knowledge walks out the door. Undocumented knowledge.

Content 120
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Content Curation in Practice

Avitage

An article about recent research results on content marketing spend caught my eye. ” So I saved it to the research/graphics folder on our network. The research graphic looked naked so I went back. My day started like most days. I opened and read email, a few blogs and checked out Twitter streams. So, what did I do?

Curation 120