Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. As the TrustRadius research reveals, “ 33% of vendors do not offer buyers any self-service options even though 87% of buyers want to self-serve their buying journey.” Yet this remains a significant disconnect.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Previous research found that 59% of employees said they would prefer to work from home at least part of the time even after the pandemic. Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. The post How COVID-19 is Impacting B2B Technology Purchasing [Research] appeared first on B2B Marketing Blog | Webbiquity. Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Most large enterprise buy from 16 or more vendors.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. The post How B2B Tech Marketing on Twitter is Changing (Research) appeared first on B2B Marketing Blog | Webbiquity. Image credit: CMI.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 1) SEMrush. Google Review Count: 19,200.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

JANUARY 7, 2014

What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year. Keyword Research 101: How to Discover New Keywords for Your Business by HubSpot.

Keywords 100

Keywords Research SEO Google 100

Webbiquity

APRIL 14, 2015

Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g.,

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

JANUARY 28, 2013

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. 22 Free Keyword Research Tools by Practical eCommerce.

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media. But are these efforts paying off in terms of website traffic and leads?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Webbiquity

OCTOBER 31, 2023

Here are seven key findings from the research. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing. It’s well worth downloading the full report. SMS is increasing popular with ecommerce marketers.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Webbiquity

JULY 13, 2021

Here are 12 more interesting findings from this impressive research effort. Among the other top uses are keeping up with news and events (56%); researching how to do things (52%); finding new ideas or inspiration (48%); and researching products and brands (46%). It’s a young world.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

SEPTEMBER 12, 2023

The post Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports appeared first on B2B Marketing Blog | Webbiquity. Events are once again playing a leading role in marketing plans, but understanding the shifting objectives and expectations of participants will be vital to success.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

AUGUST 31, 2021

Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. And when researching products, millennials trust their own prior experience with the product; free trials and product demos; and real-world user reviews more than other resources. Analyst reports don’t.

Buy 298

Buy Cold Calling B2B Lead Ranking 298

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Start your research by talking to your actual customers (ideally) or least to customer-facing staff in sales and support functions. You can use free or affordable SEO keyword research tools like Google’s Keyword Planner or the Keywords Everywhere Chrome extension to fine-tune your list.

SEO 285

SEO Paid Search Agency Lead Ranking Lead Scoring 285

Webbiquity

FEBRUARY 17, 2022

Web research can be helpful in finding inspiration, but don’t be a copycat. Do Your Research. Research is the key to success. Whether you conduct this research internally or hire someone to do it for you doesn’t matter as long as you get the information that you need. Use outside agencies and market research as needed.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

FEBRUARY 16, 2023

Research shows that a whopping 60% of companies spend more time researching potential partners than meeting with them. More Digital Content To choose the right partners, businesses seek to work with firms that are knowledgeable about their industries and can cater to their needs.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Webbiquity

NOVEMBER 4, 2021

According to research from PWC, 73% of respondents believe CX is an important factor in all purchasing decisions. The same research says these are some of the elements that make up a positive CX: Speed. Research shows that 78% of millennials are more likely to spend on a high-end experience than buy something material.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

MARCH 28, 2023

Listicles The listicle is a great format for providing readers with tons of useful information, saving them the time they would otherwise need to spend doing their own research. Think of the listicle as an upgraded version of the comparison post, and devote the same attention to detail and meticulous research to it.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Ideally, you’ll want to start by conducting some market research to understand where your audience is coming from. Guest post by Grace Murphy. Next, you’ll need to plan how you will meet those goals.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Webbiquity

OCTOBER 13, 2020

Two recent research reports provide useful insights. But the SWZD research found that COVID-19 has acted as a “catalyst” for transformation, with 76% of businesses planning long-term IT and business process changes. Google’s research also found that, “Buyers want to feel supported, especially after a purchase.

Buy 266

Buy Research Work Management Trends 266

Webbiquity

OCTOBER 5, 2021

Here are six more interesting results from the SWZD research. One downside is that “More than 40% of businesses expect shortages, price increases, shipping delays, and logistical issues.” ” But that is potentially good news for vendors that are able to deliver and keep price increases in check.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. So, do some research to figure out what will make them take notice. Make sure you do plenty of audience research before developing your quiz. This helps it promote the most relevant products and maximize sales.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

SEPTEMBER 21, 2021

.” Those are among the findings from 2021 B2B marketing trends in tech & SaaS , a research report published by FINITE, the global B2B technology marketing community in partnership with B2B digital marketing agency 93x. Per the authors, the research looked “back at the year gone by, but more importantly (looked) forward.

Research 336

Research Trends B2B Marketing Planning 336

Webbiquity

AUGUST 13, 2019

Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

OCTOBER 21, 2022

Keyword research and selecting the right keywords to embed in your content are crucial. It’s a good idea to link to the top or popular websites, including original research sources and widely read publications. Another important practice is to add links to authoritative sources. Pick the Correct Keywords.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Webbiquity

JUNE 20, 2023

Researching video marketing data to know where to host your short-form videos (i.e. Begin by conducting thorough keyword research to identify relevant and high-volume keywords related to your niche. To ensure maximum deliverability and engagement, consider hosting your videos on popular platforms and embedding them in your emails.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

APRIL 5, 2023

Research Different Digital Asset Management Options There are many DAM options available, each with unique features and capabilities. Do your research to find the options that best meet your system requirements. Read reviews and case studies from similar businesses to see how the system has worked for them.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. In contrast, B2C transactions are frequently impulsive and require less research.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

JANUARY 11, 2022

Business customers also typically put a great deal of research and consideration into the purchases they make. Their purchases generally aren’t impulse buys; they are carefully researched and discussed by buying teams. Accessibility of key details like these can also encourage visitors to continue researching a business.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

MARCH 10, 2022

According to research, 60% of B2B customers are likely to make repeat purchases. Virtually all potential clients will research your firm before making their final purchase decision, making it essential to design your business website strategically. Affiliate sales support independent publishing.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Okay, so spring may not be here quite yet.

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238