Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Reporters know how to get to the heart of a matter to touch readers emotionally.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Budget isn’t the most important factor (unlike the B2C world).

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

KoMarketing Associates

JUNE 14, 2023

However, the researchers behind the report note that they are working to resolve these pain points. “As As strategies get more sophisticated, marketers are more aware of gaps in measurement and data related to the overall business because they’re actively working to solve for them,” wrote the authors of the report.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

Vision Edge Marketing

APRIL 16, 2024

According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. The company reported above-market growth and EBITDA increases of 15 to 25 percent, driven by targeted investments in areas identified through data analysis.

Digital Transformation 216

Digital Transformation Work Management Terms and Conditions Marketing Management 216

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Here are six key findings from the report. According to the report, that finding “shows the effectiveness of hyper-relevant, personalized content.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Convince & Convert

MARCH 7, 2024

And what is working and not working? Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Experts are forecasting Meta to report $36.1 Why we care. billion in ad revenue.

Cost 98

Cost Advertisements Advertising Automation 98

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Ease and transparency of reporting. Click here to download!

Work Management 77

Work Management Digital Asset Management Enterprise Management Marketing Management 77

Martech

APRIL 17, 2024

Great, but that doesn’t match how reporting works. You know, if I have a quarterly report, I’m not looking at the last 90 days. A: I was running a report one time that I wanted to segment by country. And there’s things like the hyper log where each line of the report is calculated independently.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Pricing 87

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Mathematically, that works out to about 209 C-suite respondents.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 100

Social Media Work Management Marketing Management Media 100

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Martech

MARCH 4, 2024

He doesn’t report to you or even tell you what he’s doing and he has no idea that his changes are turning your modest campaign into a nightmare. Reporting is the answer. You won’t be able to find a report or a technological solution to every possible foul-up. Do the links still work? Review those reports regularly.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. But social media doesn’t work this way. A week later, I ended up removing myself from the recruitment process.

CMO 89

CMO Top of Funnel Thought Leadership Marketing Funnels 89

Seismic

APRIL 16, 2024

In the Generation Enablement Report: The Rise of Enablement’s Influence , you’ll find research on everything from the outcomes for users and non-users, to adoption challenges, and more. If you’re ready to dive into the full report, you can download it here. Another 93% say it makes them more productive. Yinyin Liu, Ph.D,

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Martech

APRIL 16, 2024

Some are compatible with Google Analytics and Adobe, while others are designed to work with only one. You cannot use conversion pixels, as they report user activity to these third-party ad platforms. Take the time to research and find the tool that is the right fit for your needs. Make sure it integrates with your analytics solution.

Analytics 112

Analytics Marketing Analytics Tools Work Management Planning 112

Martech

OCTOBER 6, 2023

However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact. If a team doesn’t have these processes documented, working with your sales, sales operations and data science teams is a great place to get started.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 101

Template Budget Programs Click Rate Lead Scoring 101

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. Once you explain all the work you will do, the details about the budget and the timeline also go into the social media management proposal. However, the task is a bit tricky.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Buffer

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. Remote work continues to be perceived as very positive.

Trends 129

Trends Positioning Customer Surveys Organic Leads 129

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. The tool is now available on the mobile devices that many social media managers use to do their work. Many updates were beta-released in preparation for HubSpot’s annual conference.

Top of Funnel 119

Top of Funnel Forecasting SMS Work Management 119

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. How Does Social Media Automation Work? Let’s understand how it actually works and the ways it can help you simplify your social media processes: 1. But that doesn’t mean you can rely on them for everything.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Convince & Convert

DECEMBER 6, 2023

Jay Baer created a brand-new report of this key data. 53% of Customers Expect Brands To Respond to Negative Reviews According to a 2022 report by ReviewTrackers, 53% of customers hope brands address negative feedback within a week. It’s the only way you can boost your customer satisfaction levels. Image via Khoros 9.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Martech

FEBRUARY 29, 2024

This worked to this point because the core of the tech stack was relatively stable, but that’s all about to change as new platform vendors emerge in virtually every category and tech stacks as a whole evolve to take advantage of the capabilities AI enables. The framework and business model they work under is another story.

Enterprise Management 100

Enterprise Management Consulting Work Management Marketing Management 100

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Adobe Real-Time CDP Adobe typically targets enterprise and mid-market organizations and works with a wide variety of roles across the marketing and IT organization.

Enterprise Management 91

Enterprise Management Work Management Marketing Management Marketing AI 91

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Tagging 120

Tagging Marketing Strategy Marketing & Strategy Planning 120

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Domain-based Message Authentication, Reporting and Conformance (DMARC) helps domain owners specify which actions to take when an email fails authentication.

Rules 131

Rules Google Marketing Automation Services Paid Search Agency 131

Walker Sands

APRIL 10, 2024

Recently, I moderated a virtual panel with national reporters from leading outlets including Barron’s, Axios, The Wall Street Journal and CNBC. The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently.

PR 52

PR Media Ad Building Word of Mouth 52

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Martech

SEPTEMBER 22, 2023

Dig deeper: 8 tips on how to handle negative Facebook comments One-fifth of respondents reported liking an advertiser less after seeing ads on social media with hate speech, and there was a 35% drop in the number of people willing to click on those ads. The more liked a brand was, the bigger the change in favorability. Why we care.

Social Media 98

Social Media Studies Media Brand Identity 98