Customer Experience Matrix

JULY 3, 2018

For historical perspective (and assuming Wikipedia is correct ), Acxiom got its start in 1969 compiling mailing lists from public sources such as telephone directories. But it’s still a milestone in the on-going evolution of the marketing industry. What’s interesting at the moment is Interpublic as Acxiom’s buyer.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Customer Experience Matrix

MAY 3, 2013

Users can set up champion/challenger tests as splits within a process flow; results are stored in a database for analysis and reporting. The process flow…I mean graph…is inherently very flexible, and the ability to define rules as tables, trees, score cards, and other formats adds even more power.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

JULY 16, 2009

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Results can be streamed to an external viewer as an RSS feed or presented in standard reports.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2008

These are an important and powerful part of QlikView, since they let it function as a real business application rather than a passive reporting system. I think they’re an underreported part of the QlikView story, which tends to be dominated by the sexy technology of the in-memory database and the pretty graphics of QlikView reports.

Wikipedia 120

Wikipedia API Marketing Management Training 120

Customer Experience Matrix

DECEMBER 8, 2006

The thought here is that represents mainstream business reporting. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e.,

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Customer Experience Matrix

AUGUST 3, 2007

I don’t think QlikTech uses “associative” in the same way as Simon Williams of LazySoft, which is where Google and Wikipedia point go when you query the term.) Basically, you load the raw data and start building reports, drawing graphs, or doing whatever you need to extract the information you want.

Case Studies 120

Case Studies Vendors Case Study Wikipedia 120