Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly. year-on-year this year, Insider Intelligence reported. The report. Why we care.

Spending 94

Spending Paid Search Agency Allocation Ads 94

Webbiquity

OCTOBER 16, 2018

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Flip video ads use computer vision technology and Google's AI to automatically transform horizontal videos into vertical and/or square videos.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Martech

SEPTEMBER 18, 2023

A: I use primarily forecasting dashboards and reporting dashboards. But we come together around reporting, looking at channels, looking at activities and touches and really having that full-funnel view in a way that’s simple and easy for us to just have that visibility. What parts of it do you use the most?

Ideal Customer Profiles 116

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 116

Martech

DECEMBER 30, 2022

Better reporting for retail media networks. Even without standardization across networks, RMNs will boost their own reporting and measurement capabilities in the coming year. Retail media networks were the hottest accessory for major retailers this year and opened up new and meaningful revenue opportunities,” said Herbst-Brady.

Media 97

Media Funnel Advertising Advertising Funnels eCommerce 97

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

SmartBug Media

FEBRUARY 15, 2021

It mentions the importance of reporting, walks you through how to set up proper reports in HubSpot, and even gives you a downloadable content offer with a step-by-step guide. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

It mentions the importance of reporting, walks you through how to set up proper reports in HubSpot, and even gives you a downloadable content offer with a step-by-step guide. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Martech

JUNE 7, 2022

companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . Customer Experience Benchmark report examined 13 business sectors. The report also found: CX quality fell for 19% of brands this year, about twice as many as the 10% of brands that gained points.

Forrester 98

Forrester Verticals Business Case Studies 98

Madison Logic

JANUARY 17, 2024

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Search Engine Journal

JUNE 14, 2021

Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead The post Google Bans Specific Verticals from YouTube Masthead appeared first on Search Engine Journal.

Verticals 76

Verticals Youtube Google Advertisements 76

Martech

OCTOBER 27, 2022

That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. What brands may be overlooking, the report says, is that some of the most watched CTV is delivered through gaming consoles; brands are more focused on advertising on smart TVs. Why we care.

Advertisements 89

Advertisements Advertising Brand Identity Branding 89

Seismic

MARCH 12, 2024

What we’ve realized is that challenges in any vertical are often quite similar: how do we mature our efforts, ensure we get the value out of innovations and create a strategic plan for the future? Furthermore, we keep a close eye on the macro business environment, pivoting as necessary, but also remaining as a stable partner and resource.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

NOVEMBER 11, 2021

It also reveals which verticals are successfully providing those experiences, and predicts a “huge downside” for those that fail. Consumers are most satisfied with the experience delivered by the financial services vertical (and both those cohorts are heavy adopters of online banking). Other verticals have work to do too.

Verticals 91

Verticals Demand Consulting Customer Surveys 91

Martech

APRIL 14, 2022

The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. Installs have grown YoY in all verticals tracked by Adjust. App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. ATT is part of iOS 14.5

Opt-in 122

Opt-in Mobile Advertising eCommerce Mobile Marketing 122

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Can we pick up the phone to report problems? What it is.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

ClickZ

JUNE 19, 2023

Source: Data in Analytics Survey, ClicData Report, SearchEngineWatch Data analytics involves systematically examining raw data to draw meaningful conclusions. This can include integrating GA4 instances and reporting on that data alongside historical UA data.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Only B2B

FEBRUARY 11, 2024

Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. 30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Top Rank Marketing

APRIL 3, 2024

As anticipated, the report is comprehensive, covering topics ranging from the most effective formats to the nuances of commenting and everything in between. Ensure your video is 1-2 minutes long, in vertical format, features an impactful hook, and is uploaded natively. Need help visualizing the perfect video post?

Linkedin 97

Linkedin B2B Marketing Tips B2B Thought Leadership 97

B2B Marketing Directions

NOVEMBER 12, 2023

Moorman and her colleagues typically produce three reports for each U.S. Highlights and Insights Report" - This is a relatively brief and graphically rich report that provides mostly overall survey results and analyzes those results and major marketing trends. with B2B services companies reported being more optimistic.

CMO 70

CMO Customer Surveys Research B2B 70

B2B Marketing Directions

JULY 5, 2020

Current Impact on Sales On average, respondents to The CMO Survey reported that their company's sales revenues had declined 17.81% during the two months preceding the survey. Nearly one in five of the respondents (19.5%) reported that sales had declined by 50% or more, and nearly half (46.8%) said sales had fallen by 20% or more.

Research 98

Research CMO Verticals Customer Surveys 98

SmartBrief - Marketing

DECEMBER 7, 2023

The digital shopping realm also has experienced a resounding success so far with Adobe Analytics reporting record ecommerce sales – recording $9.8 This supports the plans that November shoppers reported to us, with significantly more respondents preferring online to in-store. year-over-year, not adjusted for inflation.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Additionally, a mid-2020 report shows that advertisers are now paying up to $45 per thousand impressions on Outstream ads.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. This would give it a CAGR of 12.4% Worldwide 4.48

Social Media 110

Social Media Advertisements Advertising Media 110

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. It might be time to eliminate these words entirely from your marketing lingo, have the language reflect reality more closely and perhaps get more reporters’ attention too. of some product?

Social Media 156

Social Media Dwell Media B2B 156

ClearVoice

MARCH 6, 2019

Combinations report: The combinations report allows marketers to better understand how different combinations of creative content perform. Vertical video is changing content marketing, whether we like it or not. Vertical video is changing content marketing, whether we like it or not.

Trends 109

Trends Examples Content Marketing Verticals 109

Top Rank Marketing

MARCH 25, 2024

The approach is guided by personas, which often span verticals, functions, or buying committee roles. Organic SEO has a reputation for being difficult to connect to impact, but that’s only if you’re not taking the right steps to set up customized reporting and event tracking.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Martech

JANUARY 26, 2023

Here are 37 questions to ask vendors during the software demo to help you gauge whether the tool you are evaluating is the right one for your organization: Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Automation Services 111

Marketing Automation Services Enterprise Management Work Management Marketing Management 111

PathFactory

JUNE 29, 2023

Best practices to implement: Using campaign successes and QBR reporting to identify high-performing content assets with high conversion. Best practices to implement: Leverage unknown and known, account and vertical/industry audience engagement across verticals to diagnose content performance and content development.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Martech

MAY 3, 2023

Is the reporting actionable? How do you track and report on SERP features? That location and reporting feedback helps to quantify strategic and tactical efforts, which is especially important given that these SERP features can drive substantial or more-targeted traffic. How robust and flexible are your reporting options?

Enterprise Management 101

Enterprise Management Digital Asset Management Work Management Marketing Management 101

Martech

FEBRUARY 28, 2022

Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms. What reporting do you provide that will document the ROI from our efforts? Can we pick up the phone to report problems? Click here to download!

Digital Experience Platform 94

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 94

ClickZ

JUNE 6, 2020

Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . As of April 2020, ON24, NetLine’s partner company reported a 33% increase in webinar attendance. According to Gartner , only 1 in 25 CIOs reported applying AI in their business verticals.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

FEBRUARY 28, 2022

Your marketing automation reports must be extensive and comprehensive. You won’t get an accurate picture of your performance if you rely on aggregate reporting. You’re also looking at how your marketing automations performed at each step and how they were tagged by source, vertical, intent, dollar amount, and other factors.

Marketing Automation Services 123

Marketing Automation Services Intent Marketing Automation Email Marketing 123

Vidyard

FEBRUARY 16, 2018

” Demand Metric Report. When to shoot horizontal/vertical. “In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” In under 2 minutes Taylor’s video explores; How to get the best lighting in an office.

Video Marketing 204

Video Marketing B2B Advertising Agencies Amazon 204

Martech

FEBRUARY 24, 2022

New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. million, according to Verisk’s 10-K report. Infutor’s Total Consumer Insights identity graph contains privacy-compliant behavioral data on hundreds of millions of U.S. households. Why we care.

Marketing Management 91

Marketing Management Vendors Lead Scoring Lead Ranking 91