Remove report
article thumbnail

Trade Show Marketing Strategy for Positive ROI

SmartBug Media

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show.

article thumbnail

Trade Show Marketing for Manufacturers: Power Your Trade Show With HubSpot

Lake One

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start by defining your goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Relatively speaking, yes, with 76% of those who hosted virtual events during the pandemic reporting that they were at least somewhat effective, according to results from ZoomInfo’s survey. In 2021, 54% of respondents to ZoomInfo’s survey reported their organization definitely plans to host virtual events, and 28% say they probably will.

article thumbnail

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). (You The conclusion that most caught my eye is the one that titles this blog post.

article thumbnail

Ignite Your Trade Show Success in 2016

Kaon

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. The answer is simple.

article thumbnail

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Relatively speaking, yes, with 76% of those who hosted virtual events during the pandemic reporting that they were at least somewhat effective, according to results from ZoomInfo’s survey. In 2021, 54% of respondents to ZoomInfo’s survey reported their organization definitely plans to host virtual events, and 28% say they probably will.

article thumbnail

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) cities for live events.