SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. More than one billion hours of videos are viewed on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Content Marketing Institute

NOVEMBER 21, 2018

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Less so in the B2C space, which is pretty well defined by, “Who are the most successful influencers on YouTube, Instagram, and TikTok?”

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Biznology

MARCH 14, 2017

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. The transition has already begun.

PR 163

PR Twitter Public Relations Youtube 163

Choozle

MARCH 27, 2024

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. This explosion of options has revolutionized media planning.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

QuanticMind

MAY 25, 2023

But Fran Drescher (President of SAG-AFTRA, whose contract with the Alliance of Motion Picture and Television Producers expires on June 30) is talking about very different issues than the Writers Guild, and for the studios to address all of them, it's going to be challenging.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings.

Buy 142

Buy Branding Brand Identity eCommerce 142

Contently

APRIL 24, 2017

hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2 Those in the 18-24 segment reported first getting a phone at 16, and 25-34 year-olds said they had to wait until they were 20. A poll by Defy Media found that consumers aged 13-24 watch 12.1 hours per week, now sits in third.

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Branding 134

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. 122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Mobile Advertising 98

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Hubspot

OCTOBER 11, 2022

71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. 42% of respondents said they discover new products through retail stores, and 56% say they do so via television ads. Consideration.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. We spoke to Jason Hsiao , co-founder and chief video officer of Animoto , for more insight into the report. ABOUT JASON HSIAO.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Convince & Convert

APRIL 26, 2013

.” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Four Your Information. “The people.”

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Only B2B

FEBRUARY 23, 2022

With the exception of China, where all social media channels not of Chinese origin (apart from LinkedIn) are banned, the majority of the population in most Asian countries uses social media platforms popular in the United States, such as Facebook, Instagram, and Youtube, and lead generation on those platforms is essential.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Convince & Convert

FEBRUARY 26, 2015

While a reported 34.6 Inspired by the notion that “it only takes one tweet to start a trend,” the company released a thirty-second video on YouTube and Twitter during the Oscars. On YouTube, the video generated 62,000+ views and counting. What were your favorite company activations during the Oscars?

Social Media 143

Social Media Branding Brand Identity Media 143

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Digilant

APRIL 11, 2023

CTV: This uses television to stream content through devices such as Roku, Apple TV, and Xbox. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. More in-depth reporting and insights. OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Download the 2022 New Mover Trends Report to learn why you should be reaching movers and homeowners through connected TV advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

Digilant

APRIL 6, 2020

Similar to social media – as people are staying home, they’re watching more television, specifically streaming more content via CTV and OTT (think Netflix, YouTube , Hulu, and Amazon Prime TV). Want to Test a New Channel?

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Digilant

APRIL 6, 2020

Similar to social media – as people are staying home, they’re watching more television, specifically streaming more content via CTV and OTT (think Netflix, YouTube , Hulu, and Amazon Prime TV). Want to Test a New Channel?

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

LiveRamp

FEBRUARY 21, 2019

Additionally, YouTube sponsored the official Pre-Game Show on CBS, with each and every minute of the half hour show rich in visual and audio branding. How television advertising is bought and sold will be very different from here on out. The author is Chief Evangelist for Advanced Television at LiveRamp (NYSE: RAMP).

Broadcasting 40

Broadcasting Television marketing Amazon Advertisements 40

Digilant

MAY 11, 2023

Vizio also reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. Moreover, the IAB reports that 65% of buyers view CTV as an essential channel for advertising.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Image courtesy of Lemon&Orange Youtube channel. Image courtesy of AMCTheatres YouTube channel.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

ClearVoice

OCTOBER 17, 2018

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. Coming into this year, Andrea Fogle , Digital Development Manager at Epic Productions discussed in a YouTube video the top three video marketing trends for 2018. 360 video and virtual reality.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Martech Advisor

OCTOBER 2, 2019

Half a century ago, no one would expect that television would take over the world. By using connected TV devices, viewers can access video streaming services (Netflix, Hulu, YouTube, Pandora) and search for digital content on the web. Nobody can argue that Netflix, Amazon, Youtube and Hulu are the go-to platforms for millennials.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Other Tips.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

Hubspot

NOVEMBER 29, 2018

The 2017 Profile of Home Buyers and Sellers reported 51% of buyers found the home they purchased on the internet. The listing videos are posted on YouTube, the second most popular search engine behind Google. Joyce Rey has been posting on YouTube since 2008, and her expertise is evident in her videos. Amy Youngren.

Video Marketing 92

Video Marketing Ideal Customer Profiles Best Practices Lead Ranking 92

Vidyard

JUNE 8, 2017

And they should – Convince and Convert reported that 21% of Americans consume podcasts (both video and audio). TED Talks – Not Just a YouTube Phenomenon. TED does a lot of things right, both on YouTube and in their podcasts, but here are my big takeaways from their success: The content is always engaging.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Convince & Convert

JULY 23, 2012

Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? Other athletes followed by tweeting x-rays and circumventing the media by tweeting their own injury reports. ESPN’s SportsNation is a television program that features viral sports video and interactive public polling.

Social Media 133

Social Media Media Blogger Television marketing 133

Vidyard

JULY 20, 2016

Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. Get the Report.

Research 50

Research Video Marketing Forrester Planning 50

Martech

MARCH 6, 2023

Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report.

Paid Search Agency 75

Paid Search Agency Ads Campaigns Cable 75