KoMarketing Associates

APRIL 6, 2021

Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” and statistics showed that for the majority of B2B marketers (61%), ABM has seen increased budget prioritization over the past year. Lead nurturing campaigns (40%), case studies (30%) and videos (29%) also made the list.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

KoMarketing Associates

JUNE 8, 2022

Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2% The researchers behind the report note that many are now prioritizing personalization and background images as key features in their emails. from last year.

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

KoMarketing Associates

MARCH 3, 2021

The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2% vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

DECEMBER 15, 2021

The American Marketing Association recently published its “Future of Marketing Study,” and statistics showed that overall, 71% of customers are less likely to buy products from a company that sells their data without consent.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

DECEMBER 21, 2021

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Allocation 267

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . Want to read the full report? Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

KoMarketing Associates

NOVEMBER 23, 2021

Litmus recently published the “2021 State of Email Engagement” report, and statistics showed that, on average, customers now spend just 10 seconds reading an email. Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them.

Spending 235

Spending Marketing Report Email Marketing Statistics 235

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Here’s what stood out to me in the report ( click images for higher resolution ).

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

KoMarketing Associates

NOVEMBER 17, 2021

Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. Approximately 87% of respondents said they believe in ABM’s ability to convert more pipeline, and 86% believe in its ability to help close deals.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Sales Qualified Leads 214

KoMarketing Associates

DECEMBER 8, 2021

MRP recently published its “State of ABM Maturity” report, and statistics indicated that 43% of high performers — those who choose a more mature approach for each element of their marketing program 100% of the time — are 2.5 times more likely to leverage advanced data sources, compared to their counterparts.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. A different report found that X/Twitter didn’t take any action on 86% of 300 posts reported for hate speech. (X X owner Elon Musk is suing the Center for Countering Digital Hate, which published the report.

Social Media 97

Social Media Studies Media Brand Identity 97

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

Studies 91

Studies Paid Search Agency Ads Correlation 91

Contently

AUGUST 18, 2021

Using StoryBook, which integrates Voice and Tone data from IBM Watson, we scored the brand voice and tone of every piece of content in our report across five traits: agreeableness, conscientiousness, extraversion, emotional range, and openness. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. The report is based on a survey of 230 B2B marketing managers. The full study is available here. The post More than 50% of B2B marketers report bigger budgets appeared first on MarTech.

Allocation 115

Allocation Marketing Report B2B Marketing B2B 115

Valasys

AUGUST 22, 2023

However, a recent IBM study challenges this notion, indicating that rather than fearing technology, individuals can harness its power to enhance their own career prospects. The study delves into how AI is transforming business models and its impact on job roles, revealing a more optimistic perspective on the future of work.

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

33Across

MARCH 6, 2024

Mediapost reports on findings from 33Across’ Q4 Programmatic Cookie Alternative Trends Report that examines transactions on its exchange to better understand third-party cookie and alternative trends among buyers and sellers in Q4 2023.

Studies 62

Studies Advertisements Advertising Trends 62

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. 2/ How easy is it to implement SSR?

Case Studies 141

Case Studies Case Study Studies SEO 141

KoMarketing Associates

DECEMBER 29, 2021

Acquia recently published its “Customer Experience Trends Report,” and statistics showed that 49% of marketers have developed more content for customer engagement to adapt to new customer behaviors. Furthermore, 52% said that their organization has made it a priority to ensure that their branding has remained consistent for customers.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 97

B2B Marketing Studies B2B Marketing Analytics Tools 97

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Sword and the Script | B2B

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report did not state a margin of error that I observed but it did say the report had a confidence interval of 95%.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. They report that total retail demand fell by 86% by the end of March and even online revenue is down 73%.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Walker Sands

OCTOBER 25, 2023

Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. Lindsey joined CIO Dive as an associate editor and was recently promoted to reporter. How do you prefer being pitched? What do you prefer?

PR 98

PR Media Vendors Case Studies 98

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

Webinar Metrics 262

Webinar Metrics Marketing Report Top of Funnel Marketing Strategy 262

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are most interested in exploring organic social media, followed by influencer marketing (74%) and email signatures (59%), according to the study, which interviewed over 100 senior and mid-level marketers and 1,000 U.S. The post Two-thirds of marketers report mid-year budget cuts appeared first on MarTech.

Budget Programs 103

Budget Programs Marketing Report Marketing Management Marketing Budget 103

KoMarketing Associates

JUNE 2, 2020

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it.

ROI 156

ROI Studies Personalization Touchpoints 156

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

KoMarketing Associates

JANUARY 2, 2020

Quintly recently published the “Instagram Study 2019” report, and statistics found that marketers who created an Instagram account for their organization were able to grow their following by 16%. In addition, video is now driving more interaction for these account holders.

Interactive Marketing 157

Interactive Marketing Studies Video Marketing Paid Search Agency 157