KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

BenchmarkONE

SEPTEMBER 17, 2020

Check out these current CRM stats. General CRM Stats. Stats on the Advantages of a CRM. Consider some of these CRM stats: Eighty-seven percent of people say that the biggest benefit of a CRM is improved sales. Sales Strategy CRM Stats. In 2018, 46 percent of sales teams reported widespread use of CRM programs. .

Stats 116

Stats CRM Marketing Management Top of Funnel 116

ClearVoice

JUNE 19, 2023

Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. Gartner ) The AI market size value will reach $196.63

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. Yet, over 90% of salespeople surveyed had “medium to high scores of modesty and humility.” With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

Hubspot

APRIL 13, 2021

Webinar Stats To Know. General Webinar Stats. 95% of survey respondents said webinars play a key part in their marketing efforts, and 38% consider webinars critical to their digital communications. Demand Gen Report ). Demand Gen Report ). 94% of respondents also report viewing webinar content monthly.

Webinar Metrics 89

Webinar Metrics Stats Marketing Strategy Marketing & Strategy 89

Sprout Social

MAY 5, 2020

Eventually, you should carve out time to dig into all of the data in this latest Index report, but in the meantime, here are eight key stats to start a conversation with your team about the importance of social data. Careers in social demand reporting skills and executive support. Download the Sprout Social Index™.

Stats 130

Stats Business Lead Scoring Lead Ranking 130

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

PureB2B

APRIL 26, 2022

The stats below capture how buyers’ preferences in the B2B tech industry are evolving , and can help inform and improve your sales and marketing campaigns. For example, consider your most successful eBooks, whitepapers, or reports and devise a way to convert them into an educational webinar.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda.

Public Relations 105

Public Relations Stats Work Management Paid Search Agency 105

Hubspot

APRIL 21, 2020

According to a Facebook survey on messaging app use , more than half of the participants preferred to message a brand on one of their messaging apps rather than calling them. To help you determine which apps to use in your mobile messaging campaigns, here's a list of 43 helpful stats to know. General Messaging App Stats.

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

SEPTEMBER 10, 2020

In fact, 82% of small business owners surveyed in the Bank of America Small Business Owner Snapshot expected to end 2019 bringing in more revenue than the year before. Stats About Entrepreneurship. 70% of small business owners report working more than 40 hours per week, with 19% working more than 60 hours per week. each month.

Stats 95

Stats Small Business Marketing Work Management Demographics 95

Unbounce

DECEMBER 10, 2018

To paint a picture of why load time is so essential , we’ve collected seven stats about page speed. Your visitors don’t like waiting—and their frustration has only grown since the 2015 survey linked above—so always consider load time (regardless of device) just as much as traditional design elements. your key messaging.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

Hubspot

JANUARY 27, 2020

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. Here are 14 stats that demonstrate the growth and opportunities of AR and VR. Augmented and Virtual Reality. billion ( IDC ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Moz

JULY 29, 2020

Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. We’ve heard from a number of folks in the Moz community that having a central dashboard to present data has streamlined their own reporting processes. See STAT in Action.

Stats 64

Stats Google API Tagging 64

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. Here are the main stats from the survey: Companies exceeding their revenue goals: 70% attract more than 10,000 visitors per month.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Hubspot

SEPTEMBER 23, 2020

20 Co-Marketing Stats to Know in 2020. Virtually all companies surveyed in 2018 were already active in internet marketing partnerships and affiliate programs. More than half of respondents in a 2018 partnership survey said partnerships were driving more customers and sales in that year than in 2017. PartnerPath, 2019 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Moz

AUGUST 24, 2020

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. While the Historical Keyword Rankings connector reports on rank over time , it may not be as obvious how to report on rank change over time.

Stats 59

Stats Google Marketing Analytics Tools Keywords 59

Sprout Social

DECEMBER 9, 2020

In The Agency Pricing and Packaging Report , we examine how agencies think about their service offerings and how they are packaging and pricing client proposals. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. .

Paid Search Agency 102

Paid Search Agency Advertising Agencies Ad Agencies Work Management 102

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. ” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. 9 Stats About Social Media Metrics and Measurement. The CMO Survey ). 21 Social Media Marketing and Advertising Stats and Facts.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

MAY 4, 2020

Social Selling LinkedIn Stats. Sales reps who were introduced by a mutual connection left a favorable impression with 87% of buyers surveyed by LinkedIn. Harvard Business Review reports 90% of B2B decision makers never respond to cold outreach. 28% of companies surveyed by HubSpot are prioritizing social selling.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Hubspot

OCTOBER 29, 2021

NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ).

Stats 78

Stats Statistics Social Media Customer Surveys 78

KoMarketing Associates

NOVEMBER 6, 2014

Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ).

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Porch Group Media

OCTOBER 1, 2020

More than 55% of marketers have reported receiving the best ROI from email campaigns. In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. Click here to learn more.

Stats 71

Stats Email Marketing Trends Planning 71

PureB2B

APRIL 6, 2022

Luckily, we conducted a survey to collect the trends and benchmarks around modern intent data. If you’re interested in learning more about intent data and how it applies to your sales team, check out our intent data benchmark report.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you.

Top of Funnel 110

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 110

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). A few quick stats to give you an idea of the CEO sentiment: Image Source.

Social Media 363

Social Media Media Business Custom Publishing 363

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Hubspot

APRIL 1, 2020

If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace. General Stats. In 2019, a survey found that three in five U.S.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Rollworks

DECEMBER 14, 2021

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels. Long term returns.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Click to enlarge. Cross-team collaboration.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

chiefmartech

FEBRUARY 27, 2024

First, a quick ask: please take this 5-minute survey on martech composability. According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

Marketing AI 109

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 109

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 91

Buying Cycle B2B Marketing Demand Generation Agencies Studies 91