Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Here’s what stood out to me in the report ( click images for higher resolution ).

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: HBR). Source: CMI).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. And case studies are the type of content technical professionals value most. 1: A Spectacular Springtime of Stats, Facts and Insights About Digital Marketing. #2:

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Sprout Social

APRIL 22, 2021

However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand. Studies show that TikTok users are spending around 858 minutes a month and 46 minutes a day scrolling through videos on the app.

Stats 140

Stats Planning Paid Search Agency User-Generated Content 140

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Powerful stats will jump off the page and support the story you’re telling.

Case Studies 100

Case Studies Case Study Studies Stats 100

Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Sprout Social

APRIL 19, 2019

Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats. Facebook publishing stats. Facebook demographic stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. In a 2018 study based in the U.K.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Moz

FEBRUARY 4, 2021

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. Upload keywords to STAT and filter. Video Transcription.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

Hubspot

DECEMBER 5, 2019

To keep you informed and help you make strategic social media decisions, here's a list of 30 helpful and intriguing Reddit stats related to the company, its user base, and what it takes to engage audiences on the platform. General Stats. In a 2019 study of 60,000 Reddit posts, those between 60 and 80 characters get 8,600 upvotes.

Stats 98

Stats Mobile Advertising Internet Marketing Mobile Marketing 98

Hubspot

FEBRUARY 3, 2020

To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020. General Stats. 66% of Gen Z reports using more than one internet-connected device at a time. 2019 Yellow Recruiting Study ).

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Sprout Social

MAY 10, 2019

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Unbounce

DECEMBER 10, 2018

To paint a picture of why load time is so essential , we’ve collected seven stats about page speed. When Akamai studied how mobile load times affected a client’s conversions, they discovered that 2.4 SEMrush reports that “ if your site loads in 1.7 According to the latest from Pingdom, for example, most web pages load in just 3.21

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

Salesforce Marketing Cloud

JULY 28, 2020

That fact is underscored in Salesforce’s State of Marketing report – released in its 6th edition in May – where 78% of marketers describe their customer engagement as data-driven. The study describes ways to leverage data effectively: “As customers navigate a series of [.].

Marketing Report 52

Marketing Report Stats Personalization Marketing & Strategy 52

Hubspot

MARCH 9, 2020

To help you get an idea of how Gen Z talent could benefit your workplace in the future, here are 30 stats that you can keep in mind as they work their way into the labor force. 77% of the generation reports doing creative activities, such as painting when offline. 2019 Yellow Recruiting Study ). 2019 Yellow Recruiting Study ).

Stats 96

Stats Work Management Planning Linkedin 96

KoMarketing Associates

NOVEMBER 6, 2014

Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). Stay tuned!

Stats 120

Stats B2B Marketing B2B Lead Gen 120

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. This case study featuring our client Mercer US Health is a perfect example of this.)

Demand 52

Demand B2B Webinar Metrics Intent 52

Hubspot

SEPTEMBER 23, 2020

20 Co-Marketing Stats to Know in 2020. Buffer and Social Chain's Brand 2019 Brand and Social Media Report resulted in 17,000 download page visits in just one week and more than 3,000 shares across social media. And yes, you'll likely want to research more than just the superhero analogy I've made above. PartnerPath, 2019 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Porch Group Media

OCTOBER 1, 2020

More than 55% of marketers have reported receiving the best ROI from email campaigns. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails. The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12.

Stats 71

Stats Email Marketing Trends Planning 71

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

JUNE 16, 2015

– Case studies (65%). – White papers and research reports (59%). The most useful forms of content when making online B2B purchases are technical brochures / specification sheets (cited by 61% of buyers), followed by instruction manuals / how-to documents (46%), videos (38%) and case studies (31%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. Bad interviews get you nowhere.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Hubspot

APRIL 1, 2020

If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace. General Stats. Diversity in the U.S. is growing. Brookings ). Glassdoor ).

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. Here’s a closer look into these valuable industry reports and highlights of their key takeaways.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. 615 million devices now use #adblock via new @PageFair report.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 1) Content marketing benchmarks. 2-4 posts per month.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Rollworks

DECEMBER 14, 2021

ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. Companies that implement ABM have reported an 84% improvement in reputation and 74% improvement in customer relationships. Long term returns.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Hubspot

JUNE 15, 2022

Here are a few stats on conflict resolution when working remotely: Conflict resolution was reduced by 80% when working from home, but 67% of employees found resolving conflicts more challenging when working from home ( My Perfect Resume ). Statistics on Conflict Resolution When WFH. of women compared to 5.5% of women compared to 5.5%

Stats 55

Stats Statistics Peer-to-peer Conference 55

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Leadspace

SEPTEMBER 18, 2017

There are lots of interesting takeaways from Marketo’s recently-published The State of Account-Based Marketing report. Based on a survey by Marketo of more than 2,700 B2B companies, the study — which is co-sponsored by Leadspace — offers a useful look into how B2B companies are practically approaching ABM.

Account Based Marketing 94

Account Based Marketing Marketing Report ABM Marketo 94

Content4Demand

APRIL 25, 2023

New stats show pass-alongs as key to success Most marketing teams we work with at Content4Demand (C4D) are, understandably, focusing more and more on tracking results and the impact of the content they’re creating. According to its recent 2023 Content Preferences Study , B2B buyers are starting to tune out boring and non-specific content.

Peer-to-peer 77

Peer-to-peer B2B Stats Content 77

Moz

OCTOBER 10, 2018

We have to do everything better The answer isn't to give up – it's to recognize all of this new complexity, study it, and do our jobs better. Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). We know, though, that reducing everything to one average ignores a lot.

Stats 49

Stats SEO SERP CTR 49

Oktopost

APRIL 9, 2019

Here’s where social media reports come in. B2B marketers who give their clients detailed reports that clarify how specific marketing tactics contribute to business growth will inspire ever-growing trust, solidifying their credibility as proven experts. Reporting by Social Media Channel. Reporting on Conversions and KPIs.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

SalesIntel

NOVEMBER 24, 2021

Business insiders now believe that simple mass marketing theories that were conventionally part of management studies are no longer applicable. At SalesIntel , our clients report that the use of intent data contact information has reduced the prospecting time on each lead conversion by up to 80%. Get Started.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52