Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Vidyard

FEBRUARY 23, 2022

The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? Indeed, 89% of financial services professionals surveyed said that video messages would be more impactful than traditional text emails when working remotely. to conduct an online survey of?503 for the overall sample?is

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

JULY 12, 2016

Pricing: contact vendor. Sample review: “The software, analytics, and support are amazing. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. Showcase reviews: SnapApp. 2) HubSpot. ” — 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

B2B Marketing Directions

FEBRUARY 13, 2022

(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be under the radar screens of many B2B marketers. Korn Ferry conducted a similar study in 2018, and the research report includes some findings from the 2018 study. For example: On average, 6.2

Buy 52

Buy Research Personalization Work Management 52

Inbox Insight

JULY 28, 2020

Our latest survey taps into the Insights for Professionals (IFP) network of IT decision makers for insights into what makes IT buyers tick. The content we deliver includes whitepapers, research reports, high-quality articles and guides. Who we surveyed. This is why looking at buyer content consumption is key.

Enterprise Management 77

Enterprise Management Work Management Research Marketing Management 77

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

chiefmartech

SEPTEMBER 20, 2022

These are just a representative sample — and worth noting that many vendors in the space span multiple categories. P.S. Canalys, Partnership Leaders, and HubSpot are currently conducting a study of partner ops for a report we’ll publish later this year. Collectively, they had estimated combined revenues of $3.9

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Rev

JUNE 21, 2023

Sales prospecting can be particularly challenging, as it involves navigating complex buying processes and competing with other vendors for the attention of busy decision makers. According to a Crunchbase report , the best sales reps spend around 6 hours a week researching their prospects. However, it can also be time consuming.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Digital B2B Marketing

OCTOBER 29, 2013

Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Consider carefully the comparisons that are not made or the metrics that are not reported. Check the Sample. Learn How The Questions Were Asked.

Statistics 100

Statistics Banner Ads Stats Sample 100

Sword and the Script | B2B

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. The average reported annual budget, reported across all respondents, came in at $185,000.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hinge Marketing

MARCH 26, 2020

Data from the Inside the Buyer’s Brain, Second Edition research report.). They also use these tools to vet their buying options—reviewing potential vendors’ websites and asking peers in social media for their opinions and experiences. . To understand your audience, we would recommend only two types of research: Surveys.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

chiefmartech

DECEMBER 4, 2017

As you can see from TBR’s chart at the top of this post, in 2017, Google Analytics 360 was reported as the most frequently used vendor in the category of marketing operations & analytics technology. So the conclusion is that Amazon and Google are now also in the same environments as the traditional vendors.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Engagio

OCTOBER 22, 2018

One of the most commonly debated questions in ABM is “who should the SDR team report to?” The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department. more likely to report to Marketing.

Marketing Report 108

Marketing Report Work Management Account Based Marketing Marketing Management 108

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). This introduces yet another source of sample bias.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Seismic

APRIL 30, 2019

Here are the 5 key steps to building an air-tight business case and gain buy-in for sales enablement: Step #1: Survey Your Sellers and Marketers. Step #3: Survey the Market and Choose Your Vendor. Detail how you went about the selection process (industry-defining reports, referrals, etc.),

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

Martech Advisor

NOVEMBER 22, 2019

Customer listening isn’t a new concept — but as consumer demand for personalization reaches an all-time high in a world cluttered with vendor options, analyzing and tracking the true voice of the customer (VoC) to excel in customer experience (CX) has never been more critical. In fact, CX is overtaking product as the No.

Analytics 72

Analytics Marketing AI Generation Customer Satisfaction 72

Nuvi

JUNE 25, 2019

As the Highest-Ranking Vendor in Both Online Reputation and Brand Data Management Software for Enterprise, Reputation.com Demonstrates its Platform’s Power and Reach. Reputation.com also outranked 36 vendors for Brand Data Management Software, securing its leading position in the market segment. REDWOOD CITY, Calif.

Enterprise Management 40

Enterprise Management Marketing Management Lead Scoring Lead Ranking 40

Martech Advisor

FEBRUARY 10, 2020

A 2017 Accenture report stated that 90% of B2B executives cite CX as a very important factor in achieving their organizations’ strategic priorities. Cultural alignment: Cultural alignment between the service provider or the vendor and the client organization is a crucial factor in sustaining long-term business relationships.

Practices 57

Practices Work Management B2B Best Practices 57

RDW Group

APRIL 19, 2016

A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect of purchasing decisions at their B2B companies; and at one-third of companies, a millennial is the sole decision maker. The survey analysis included about 1,400 employed millennials (ages 20-35). Millennials care if vendors have a social conscience.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Customer Experience Matrix

MARCH 16, 2007

I’ve received online newsletters in the past week from three Web optimization vendors: [x+1] , Memtrics and Optimost. What was startling about the report is its finding that 32% of the respondents said they had deployed a “testing/optimization” application and another 28% planned to do so within the next twelve months.

Planning 120

Planning Sample Vendors Customer Surveys 120

Martech Advisor

DECEMBER 11, 2019

I don’t have to educate people on why cloud platforms should be embraced, but rather how a software vendor manages and provides access to its core marketing technology’s application programming interfaces (APIs) and provides platforms on which to build digital experiences. Improper Risk Management and Documentation.

Digital Transformation 54

Digital Transformation Enterprise Management Work Management Marketing Management 54

Hubspot

DECEMBER 9, 2020

To give you an idea, here are sample questions for each objective. How has this problem affected your [coworkers, boss, direct reports]? That said, a survey from Rain Group found that 70% of buyers agree that sales winners craft compelling solutions. He handed them his firm’s report. How significant is [factor]?

Work Management 94

Work Management RFP Phishing Bundling 94

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Again, you can download the free executive summary or purchase the full report to get all the details. That leaves only 20% of the market left to fight over. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Lake One

APRIL 23, 2020

House of Marketing “Yearly Marketing Survey 2019” (2019). Manufacturers can have massive contact databases that house leads, vendors, reps, distributors, and customers alike. Marketing Automation for Reporting & Attribution. Why is this important? List Segmentation. At the end of the day, it’s about numbers.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Adobe Experience Cloud Blog

APRIL 2, 2013

Many vendors provide different editions of their solutions; maybe an edition to facilitate lower-cost entry and another with more powerful, higher-end functionality. Many vendors provide discounts for the annual commitments, so be sure to evaluate contract lengths. For sample pricing, see www.marketo.com/pricing.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

The ROI Guy

AUGUST 3, 2011

Maintaining the status-quo is the easiest route for buyers, unless you, the vendor as trusted advisor, show them that there is a cost of doing nothing. 2) Share Results: Case studies of how others have leveraged the diagnostic assessment and reports to affect a change and generate positive business impacts.

Analysis 40

Analysis Allocation Sample Business 40

Customer Experience Matrix

DECEMBER 30, 2021

The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. There were three pieces of information that stood out: Only four new vendors were added, compared with an average of fifteen in past reports. Download here. Download here.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

Attendify

SEPTEMBER 28, 2019

If you keep close track of when you promote particular speakers and sessions via email, social media and other channels, and then cross reference that against your registration platform’s reports , you’ll be able to make a strong connection between the two. Did you know there’s actually a science to composing a great survey?

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Tony Zambito

NOVEMBER 21, 2010

.  This is of critical importance since various studies sampling B2B buyers (i.e.   In a research report published earlier this year by McKinsey, more than 1200 B2B buyers surveyed rated the overall sales experience (buying experience) as the most important factor in rating the vendor's performance. This

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100

Buzz Marketing for Technology

JUNE 27, 2008

Research Reports. Although top searches on the Web are reported to be about places (on Web or off), celebrities, pornography or hot news items, our respondents were looking for information related to work or movies or self-improvement. I was asking for information about a vendor. KMWorld Magazine. Subscribe to KMWorld.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. They also expect service and even vendor engagement options far beyond phone calls and email. Some go even further, empowering customers to collaborate with vendors, and with each other.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

APRIL 10, 2017

Conduct customer surveys, create reports and analyze results. Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. 2) BrandYourself.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Inbox Insight

JULY 7, 2020

For our latest survey (in partnership with Insights for Professionals ), we conducted research within our community of IT buyers to gain a greater understanding about what makes potential prospects tick – and how to harness that. The aim of this study is to enlighten demand generation marketers and tech vendors on buyer behaviour.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Research 92