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Marketing work management: the forgotten essential

Martech

Some of the software we looked at in our just-launched MarTech Intelligence Report on the space are all-purpose project management tools, but, increasingly, vendors are adding features specific to common marketing workflows (like proofing and getting approvals on that above-mentioned whitepaper, for example).

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How AI’s ‘describe and done’ can revolutionize your work

Martech

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. We see this in the rate at which martech vendors released beta features to users over the past year. Next, I set up a sample set of consumer ecommerce shopping data.

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How to Engage with Marketing Technology Buyers – Research Deep Dive

Inbox Insight

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Survey sample. Download the full report, here.

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The Digital Transformation Imperative: A Look at How Far Professional Services Firms Have Come

Hinge Marketing

To investigate the answers to these questions, Hinge surveyed scores of business executives from six core professional services industries to create The Digital Transformation Imperative : a research report that addresses all of the above questions and more while exploring the pivotal trends impacting digital transformation now. .

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Vidyard Study Finds 87% of Financial Services Professionals Say Their Technology at Work is in “The Dark Ages”

Vidyard

The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? Indeed, 89% of financial services professionals surveyed said that video messages would be more impactful than traditional text emails when working remotely. to conduct an online survey of?503 for the overall sample?is

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20 questions to ask digital asset management platform vendors during the demo

Martech

Does the vendor seem to understand our business and our marketing needs? Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Can I pick up the phone to report problems? Click here to download! Integrations.

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6 things martech vendors don’t want you to know

Martech

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .