Webbiquity

MARCH 23, 2017

Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. Sample review: “Use Issuu to create your own digital magazines or present PDFs in a new format (such as reports, whitepapers, guides, or ebooks).”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Hinge Marketing

NOVEMBER 30, 2021

To investigate the answers to these questions, Hinge surveyed scores of business executives from six core professional services industries to create The Digital Transformation Imperative : a research report that addresses all of the above questions and more while exploring the pivotal trends impacting digital transformation now. .

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Vidyard

FEBRUARY 23, 2022

The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? Indeed, 89% of financial services professionals surveyed said that video messages would be more impactful than traditional text emails when working remotely. to conduct an online survey of?503 for the overall sample?is

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Webbiquity

FEBRUARY 16, 2017

Some offer advanced features like alerts, document editing with revision control, integration with email and calendar platforms, time tracking, and project financial reporting. Sample review: “JIRA is a project planning and management application that brings structure and logic to your workflow. 1) JIRA Software. 5) MindNode.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

Customer Experience Matrix

JANUARY 14, 2019

I review a lot of surveys -- easily a dozen each week. The differences are relatively small with the significant exception that Europeans report using personalization in 20% fewer channels (4.1 I also have several surveys that asked about CDP deployment. Sometimes I take a more thorough tour to look at some bigger issues.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Martech

MARCH 7, 2022

Does the vendor seem to understand our business and our marketing needs? Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Can I pick up the phone to report problems? Click here to download! Integrations.

Digital Asset Management 80

Digital Asset Management Work Management Marketing Automation Services Marketing Management 80

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Inbox Insight

JULY 7, 2020

For our latest survey (in partnership with Insights for Professionals ), we conducted research within our community of IT buyers to gain a greater understanding about what makes potential prospects tick – and how to harness that. The aim of this study is to enlighten demand generation marketers and tech vendors on buyer behaviour.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Research 99

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .

Marketing Automation Services 91

Marketing Automation Services Enterprise Management Work Management Marketing Management 91

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Vidyard

FEBRUARY 23, 2022

The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? Indeed, 89% of financial services professionals surveyed said that video messages would be more impactful than traditional text emails when working remotely. to conduct an online survey of?503 for the overall sample?is

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Inbox Insight

AUGUST 16, 2020

In the midst of this change, vendors have an opportunity to reach, engage and convert HR tech buyers , turning prospects into loyal customers. Our content features whitepapers and reports from vendors, brands and industry experts, as well as our own primary research. The HR technology topics that are trending.

Work Management 82

Work Management Marketing Management Research Resource Management 82

Webbiquity

MAY 16, 2017

Sample review: “Implement disqus as a commenting system and you’ll get more comments. Sample review: “(With) whoishostingthis.com, find the web host of any website.” Sample review: “iwantmyname.com helps you search domains across all TLDs.” ” — RazorSocial. Pricing: free. ” — Siasat.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223

Inbox Insight

JULY 31, 2020

In the midst of transformation, vendors have an opportunity to capture the attention of HR tech buyers with great content, and turn cold prospects into hot leads. As more companies become reliant on technology to be agile, efficient and competitive in their field, vendors will be able to reach more buyers at the top of the funnel.

Work Management 76

Work Management Marketing Management Research Top of Funnel 76

DealSignal

FEBRUARY 26, 2024

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. Have you sent a pilot sample for A/B testing of the subject line?

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Inbox Insight

JULY 28, 2020

Our latest survey taps into the Insights for Professionals (IFP) network of IT decision makers for insights into what makes IT buyers tick. The content we deliver includes whitepapers, research reports, high-quality articles and guides. Who we surveyed. This is why looking at buyer content consumption is key.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Webbiquity

JANUARY 19, 2017

If the latter approach sounds potentially attractive, check out these two-dozen-plus tools for managing on-page optimization, rank checking, backlink and keyword research, competitive benchmarking, and reporting in a single package. The top all-in-one reporting platform for local SEO. 1 ) BrightLocal. Google Review Count: 330.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Enterprise Management 100

Webbiquity

JULY 12, 2016

Pricing: contact vendor. Sample review: “The software, analytics, and support are amazing. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. Showcase reviews: SnapApp. 2) HubSpot. ” — 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

B2B Marketing Directions

FEBRUARY 13, 2022

(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be under the radar screens of many B2B marketers. Korn Ferry conducted a similar study in 2018, and the research report includes some findings from the 2018 study. For example: On average, 6.2

Buy 52

Buy Research Personalization Work Management 52

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

DealSignal

DECEMBER 27, 2021

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. Have you sent a pilot sample for A/B testing of the subject line?

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

chiefmartech

SEPTEMBER 20, 2022

These are just a representative sample — and worth noting that many vendors in the space span multiple categories. P.S. Canalys, Partnership Leaders, and HubSpot are currently conducting a study of partner ops for a report we’ll publish later this year. Collectively, they had estimated combined revenues of $3.9

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Webbiquity

JANUARY 31, 2017

Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Though the tool has its shortcomings and limitations (e.g., See every mouse movement, scroll, click , and keypress. ” — Oneextrapixel.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Rev

JUNE 21, 2023

Sales prospecting can be particularly challenging, as it involves navigating complex buying processes and competing with other vendors for the attention of busy decision makers. According to a Crunchbase report , the best sales reps spend around 6 hours a week researching their prospects. However, it can also be time consuming.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Digital B2B Marketing

OCTOBER 29, 2013

Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Consider carefully the comparisons that are not made or the metrics that are not reported. Check the Sample. Learn How The Questions Were Asked.

Statistics 100

Statistics Banner Ads Stats Sample 100

Sword and the Script | B2B

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. The average reported annual budget, reported across all respondents, came in at $185,000.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hinge Marketing

MARCH 26, 2020

Data from the Inside the Buyer’s Brain, Second Edition research report.). They also use these tools to vet their buying options—reviewing potential vendors’ websites and asking peers in social media for their opinions and experiences. . To understand your audience, we would recommend only two types of research: Surveys.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Engagio

OCTOBER 22, 2018

One of the most commonly debated questions in ABM is “who should the SDR team report to?” The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department. more likely to report to Marketing.

Marketing Report 108

Marketing Report Work Management Account Based Marketing Marketing Management 108

chiefmartech

DECEMBER 4, 2017

As you can see from TBR’s chart at the top of this post, in 2017, Google Analytics 360 was reported as the most frequently used vendor in the category of marketing operations & analytics technology. So the conclusion is that Amazon and Google are now also in the same environments as the traditional vendors.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Martech Advisor

FEBRUARY 14, 2020

Laggards also have to contend with questions that cut across the enterprise such as legacy systems, outdated reporting structures, complex bureaucratic approval processes and teething problems with digital infancy that is often the biggest obstacle to getting well-intentioned projects off the ground. Why CDP for Enterprise?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing Automation Services 59

Webbiquity

FEBRUARY 28, 2017

It runs securely in the background on your computer and mobile devices; tracks time spent on applications and websites, giving you an accurate picture of your day; and provides detailed reports based on your activity. Sample review: “As a B2B business owner, you’ve probably noticed that a lot of your time is unaccounted for.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). This introduces yet another source of sample bias.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Seismic

APRIL 30, 2019

Here are the 5 key steps to building an air-tight business case and gain buy-in for sales enablement: Step #1: Survey Your Sellers and Marketers. Step #3: Survey the Market and Choose Your Vendor. Detail how you went about the selection process (industry-defining reports, referrals, etc.),

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. Sage Intacct.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. Sage Intacct.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98