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ABM Vendor Guide: What to Look for in External Data Sources

Customer Experience Matrix

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. External data may seem like a commodity – after all, all vendors have access to pretty much the same sources. Yet there’s probably more variety among the vendors in this category than any other. abm data abm reviews abm vendor guide b2b data data quality marketing data marketing data sources

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This varies hugely from the usual survey results, which often show something like 50% penetration.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report  revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget 124

The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Consider carefully the comparisons that are not made or the metrics that are not reported. Check the Sample. Publishers field a readership survey and, surprise! Put Stats Back in Context.

4 Steps to Get Started with Marketing Automation

Act-On

Here are three samples of goals people often consider: To understand better how prospects interact with your website. Send newsletters, hold customer webinars, do surveys. USE YOUR VENDOR’S RESOURCES. Talk to some of the vendor’s customers and ask how onboarding went for them. Getting new software up and running can be intimidating. We understand your pain. Start simply.

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

The good news is that once you’ve actually defined those requirements, it’s not all that hard to build a checklist and assess a large number of vendors against them. You can do that through a brief, written Request for Proposal; through a quick phone interview and online demo; or by looking up the answers in a report like Raab Associates’ B2B Marketing Automation Vendor Selection Tool.

How do You Get Busy Executives to Engage in an Analysis?

The ROI Guy

Maintaining the status-quo is the easiest route for buyers, unless you, the vendor as trusted advisor, show them that there is a cost of doing nothing. In a recent group discussion about diagnostic assessments and economic justification tools, everyone agreed that they were vital for today's frugalnomics afflicted environment. Buyers are forced to do-more-with-less, and reluctant to invest in change. However, the group consensus was that this was easier said than done. Not because they didn't have the tools needed to do the justification.

Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’

Modern B2B Marketing

by Dayna Rothman I’m pleased to introduce, editor of   DemandGen Report , Andrew Gaffney as a guest blogger. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. We are very excited to welcome him. So, what does work?

What to expect when you’re expecting #MarTech next month

chiefmartech

You’ll have the opportunity to contribute your voice to the survey and receive a free copy of the report.(Check MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. 100 Marketing Technology Vendors Exhibiting Their Innovations.

CPM 37

How Much Does Marketing Automation Cost?

Modern B2B Marketing

Many vendors provide different editions of their solutions; maybe an edition to facilitate lower-cost entry and another with more powerful, higher-end functionality. Many vendors provide discounts for the annual commitments, so be sure to evaluate contract lengths. For sample pricing, see www.marketo.com/pricing. But you have to convince your internal stakeholders first.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Marketing Salary Survey: Social Media Marketing by Aquent. Find out in this report. How are consumers and b2b decision makers using social media in their buying processes? Email.

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Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.

Marketing Action

The results are published in a new report: Marketing Automation Software BuyerView 2014. Said Software Advice’s marketing analyst – and author of the report – Derek Singleton, “The prevalence of small companies in the sample is somewhat surprising, given that mid-size and large companies have more aggressively adopted marketing automation systems. Answer 2:  Outlook good.

2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Strange.). Want to know more? Digg this!

Where Are All The Great Leads Coming From? [VIDEO]

It's All About Revenue

That’s one of the findings in the B2B Demand Generation Benchmark Survey , a recent Software Advice research report conducted in partnership with Eloqua. Our own Elle Woulfe, Director of Marketing Programs, recently did an interview on these trends and other findings in the report. We’re going to be talking about The B2B Demand Generation Benchmark Survey. have here today with me Elle Woulfe, she is the Director of Marketing Programs for Eloqua, a marketing automation vendor. Cost per lead. Check it out. Click here to view the embedded video.

David Raab and Atri Chatterjee Talk About Marketing Automation, Part II: How to Acquire and Succeed with It

Marketing Action

DAVID:        We’re just analyzing a very interesting survey on the topic that’s not published yet. And again there are lots and lots of different things throughout the survey that all come back to supporting that central point, which in some ways is a really boring point: Do your homework. But that’s somewhat of an unfair sample of the world. suppose so.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

In the recent TechTarget Media Consumption Report, white papers were the most widely used online content type that IT professesionals used to evaluate new technology. Research reports You can share research via white papers and eBooks, but I call this out specifically because it is a bit different. Content makes the world go round, doesn't it? eBooks I'm a big fan of eBooks.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

In the recent TechTarget Media Consumption Report, white papers were the most widely used online content type that IT professesionals used to evaluate new technology. Research reports You can share research via white papers and eBooks, but I call this out specifically because it is a bit different. Content makes the world go round, doesn't it? eBooks I'm a big fan of eBooks.

The Market for Web Testing Systems is Young

Customer Experience Matrix

I’ve received online newsletters in the past week from three Web optimization vendors: [x+1] , Memtrics and Optimost. The article that particularly caught my attention was a Jupiterresearch report available from [x+1], which contained results from a December 2005 survey of 251 Web site decision makers in companies with $50 million or more in annual revenues. What was startling about the report is its finding that 32% of the respondents said they had deployed a “testing/optimization” application and another 28% planned to do so within the next twelve months.

Simplifying Demand Generation Usability Assessment: No Obvious Answers

Customer Experience Matrix

Thus, you still need to do a great deal of work to get metrics on one task, and that task isn’t necessarily representative of the relative strengths of the different vendors. That is, you would do a survey that lists the various scenarios and asks users to estimate the time they require and how this is distributed among different user types. Since vendors would have a major incentive to game the system, this is a big concern. Maybe we get a sample of ten clients from each vendor? And you’d still have the issue of ensuring that reported results are legitimate.

ROI Calculators - do they work and are they credible?

The ROI Guy

ROI Calculators are typically used on vendor websites to provide a tool where visiting prospects can quickly determine whether the vendor’s solutions can provide quantifiable value. Simple use up-front in order to get results in a few minutes or less, but with some depth so that users can fine-tune results to match their own unique opportunity > Reports so that the results could be shared with other stakeholders and decision makers Visit [link] for several sample calculators we have developed for various leading IT solution providers

Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

  This is of critical importance since various studies sampling B2B buyers (i.e.   In a research report published earlier this year by McKinsey, more than 1200 B2B buyers surveyed rated the overall sales experience (buying experience) as the most important factor in rating the vendor's performance. This Image by jackanapes via Flickr.

ROI Calculators - do they work and are they credible?

Tom Pisello

ROI Calculators are typically used on vendor websites to provide a tool where visiting prospects can quickly determine whether the vendor’s solutions can provide quantifiable value. Simple use up-front in order to get results in a few minutes or less, but with some depth so that users can fine-tune results to match their own unique opportunity > Reports so that the results could be shared with other stakeholders and decision makers Visit [link] for several sample calculators we have developed for various leading IT solution providers

KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

Research Reports. Although top searches on the Web are reported to be about places (on Web or off), celebrities, pornography or hot news items, our respondents were looking for information related to work or movies or self-improvement. Here’s a sampling of the information quests: Looking for SSA policy information related to performance management. Wondered about nutritional information and searched for it via Google. I was asking for information about a vendor. Information on one of the company’s reporting tools. KMWorld Magazine. White Papers.

B2B Marketing Confidential: Mplanet Blogosphere Roundup

B2B Marketing Confidential

It turns out there were probably 5 or 6 people in every room that were reporting on every word that was said at the conference. Here is a small sampling of blog posts on MPlanet. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies.

A Design Framework for Electronic Cognitive Apprenticeship

Buzz Marketing for Technology

Survey Reports. Vendor Corner. modeled by experts or learners to solve particular case problems, Problems solving samples which are example case solutions meant. RC&DA, developed by a different vendor, Business Process Inc. descriptions - sample cases and working cases. Sample cases and their. can learn how to conduct a particular case analysis by looking at a sample. -->. Search entire site. Publications. Effective Practices. Conferences. -->.  . Publications - Journal: JALN - Vol5:2. About Sloan-C. Sloan-C Catalog. Consulting.