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| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS APRIL 9, 2010  B2B Buyers' Use of Social Media - BUYERsphere Report There's a new B2B Buyer survey hot off the presses from Base One and B2B Marketing Magazine. Marketers will find a view of the big picture as the report shows an overlay of both online and offline informational sources in comparison to social media use. The report also breaks out the differences in informational use and reliance between buyers under 31 and those more mature. | THE ROI GUY NOVEMBER 8, 2006 ROI Calculators - do they work and are they credible? ROI Calculators are typically used on vendor websites to provide a tool where visiting prospects can quickly determine whether the vendor’s solutions can provide quantifiable value. Simple use up-front in order to get results in a few minutes or less, but with some depth so that users can fine-tune results to match their own unique opportunity > Reports so that the results could be shared with other stakeholders and decision makers Visit [link] for several sample calculators we have developed for various leading IT solution providers | | | | | |
| WEBBIQUITY JANUARY 17, 2011  Best Social Media Stats, Facts and Marketing Research of 2010 According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Marketing Salary Survey: Social Media Marketing by Aquent. Find out in this report. B2B vendors still on the fence about social media need to take the plunge. Adam T. | SAVVY B2B MARKETING FEBRUARY 28, 2011  Six Mistakes to Avoid In Selecting a Marketing Automation System The good news is that once you’ve actually defined those requirements, it’s not all that hard to build a checklist and assess a large number of vendors against them. You can do that through a brief, written Request for Proposal; through a quick phone interview and online demo; or by looking up the answers in a report like Raab Associates’ B2B Marketing Automation Vendor Selection Tool. | THE ROI GUY AUGUST 3, 2011 How do You Get Busy Executives to Engage in an Analysis? Maintaining the status-quo is the easiest route for buyers, unless you, the vendor as trusted advisor, show them that there is a cost of doing nothing. Some things we suggest to help entice buyers and justify the diagnostic assessment: 1) Sample Reports: Share sample reports, to demonstrate the value that can be achieved with an assessment, and to prove that the results are consultative / not a sales pitch. Buyers are forced to do-more-with-less, and reluctant to invest in change. However, the group consensus was that this was easier said than done. | | | | | | | | |
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MODERN B2B MARKETING | TUESDAY, APRIL 2, 2013  How Much Does Marketing Automation Cost?
Many vendors provide different editions of their solutions; maybe an edition to facilitate lower-cost entry and another with more powerful, higher-end functionality. Many vendors provide discounts for the annual commitments, so be sure to evaluate contract lengths. Many vendors also have an additional per-seat charge for named Sales users to get insight and action inside the CRM system. For sample pricing, see www.marketo.com/pricing. On average, large technology companies report that marketing automation accounts for 3.1% The functionality in each edition. MORE >> -
MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 28, 2011 What Questions Will You Answer for Prospects in 2012?
Some resources include: Trend and prediction reports for the industries you serve. The analysts are out in force right now and many reports based on surveys of the types of target markets you serve are being published with an eye to what's coming. Not necessarily formal surveys, but one-to-one conversations that help you hear the phrasing, concerns and opportunities voiced in your customer's words. - what do they need from a vendor that they don't already have? I love this time of year. So how do you find the questions? Customer interviews. MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, AUGUST 26, 2009  Need Content? 20 Formats to Consider
In the recent TechTarget Media Consumption Report, white papers were the most widely used online content type that IT professesionals used to evaluate new technology. Research reports You can share research via white papers and eBooks, but I call this out specifically because it is a bit different. My only caveat: consumers are wary of research, so make sure your sample and the way your survey is conducted is statistically meaningful. If you are providing content to people to help them select vendors, this could be a powerful source of info. Try a slideshow. MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, AUGUST 26, 2009  Need Content? 20 Formats to Consider
In the recent TechTarget Media Consumption Report, white papers were the most widely used online content type that IT professesionals used to evaluate new technology. Research reports You can share research via white papers and eBooks, but I call this out specifically because it is a bit different. My only caveat: consumers are wary of research, so make sure your sample and the way your survey is conducted is statistically meaningful. If you are providing content to people to help them select vendors, this could be a powerful source of info. Try a slideshow. MORE >> -
WEBBIQUITY | WEDNESDAY, DECEMBER 1, 2010  2011 B2B Marketing Trends
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Again, you can download the free executive summary or purchase the full report to get all the details. Strange.). Both figures were up slightly, but similar to last year. That leaves only 20% of the market left to fight over. MORE >>
- Where Are All The Great Leads Coming From? [VIDEO] IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 30, 2013
- The top 10 B2B marketing research papers you should read LEDGER BENNETT | WEDNESDAY, MAY 8, 2013
- Reinvent the B2B Buyer Experience to Grow Revenues BUYEROLOGY | SUNDAY, NOVEMBER 21, 2010
- Top 10 Resources for Multichannel (aka Cross Channel) Analytics. E-STORM | MONDAY, DECEMBER 7, 2009
- B2B Marketing Confidential: Mplanet Blogosphere Roundup B2B MARKETING CONFIDENTIAL | MONDAY, DECEMBER 11, 2006
- ROI Calculators - do they work and are they credible? TOM PISELLO | WEDNESDAY, NOVEMBER 8, 2006
- The Market for Web Testing Systems is Young CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 16, 2007
- Simplifying Demand Generation Usability Assessment: No Obvious Answers CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 18, 2008
- Demand Generation Implementation Survey - Background Results CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 28, 2009
- KMWorld.com: What are people searching for and where are they looking? BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- A Design Framework for Electronic Cognitive Apprenticeship BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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