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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Consider carefully the comparisons that are not made or the metrics that are not reported. Check the Sample. Learn How The Questions Were Asked.

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Digital Content Strategy for Today’s Professional Services Firm

Hinge Marketing

Data from the Inside the Buyer’s Brain, Second Edition research report.). They also use these tools to vet their buying options—reviewing potential vendors’ websites and asking peers in social media for their opinions and experiences. . To understand your audience, we would recommend only two types of research: Surveys.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). This introduces yet another source of sample bias.

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Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’

Adobe Experience Cloud Blog

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue.

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Want Speakers that Wow? Look to Your Event Data

Attendify

If you keep close track of when you promote particular speakers and sessions via email, social media and other channels, and then cross reference that against your registration platform’s reports , you’ll be able to make a strong connection between the two. Did you know there’s actually a science to composing a great survey?

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. They also expect service and even vendor engagement options far beyond phone calls and email. Some go even further, empowering customers to collaborate with vendors, and with each other.