Webbiquity

JULY 19, 2022

Lagging measures report past results, or end results of previous marketing efforts, such as total sales for the month, gross or net profit, and cost of sales. So while leading indicators are used to predict future results, lagging indicators report past results that have already happened. How to Use Leading Indicators to Increase ROI.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. That is according to a new report from B2B marketing solution provider Anteriad. Only 16% of those surveyed saw a significant increase in this year’s marketing budget and 19% said their budget was being cut, according to the 2023 B2B Marketing Data Impact.

ROI 114

ROI B2B Marketing Marketing Qualified Leads Lead Ranking 114

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks. There are a lot more variables that need to go into that.”

ROI 106

ROI Top of Funnel Work Management Advertising Agencies 106

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Be conservative and allocate 25-30 percent of your overall marketing budget for trade shows, especially if you couldn't track ROI before. Tech Stack and Reporting Integrating efficient systems and robust reporting mechanisms is crucial.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. It’s well worth downloading the full report.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Marketers also appear to be benefiting from utilizing advanced metrics when measuring ROI. This is followed by demos (59 percent) and explainer videos (54 percent).

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. Join us as we uncover the secrets to skyrocketing your ROI through account-based marketing.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Animalz blog

FEBRUARY 25, 2024

Think email newsletters, LinkedIn posts, or data reports. ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. We’ve seen a shift since early 2023. Shorter attention spans. People are busy and might skip your long-form article.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

JANUARY 18, 2023

Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics indicated that the majority of respondents (77%) agree that customers’ decreasing trust in major social media platforms will negatively impact their media spend this year. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

KoMarketing Associates

DECEMBER 6, 2022

As CMOs begin to reflect on 2022 to identify potential challenges in 2023, new research indicates that there are several issues at the top of their minds, including return-on-investment (ROI). At the top of the list, the majority of respondents (99%) cited ROI.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Additionally, not everyone is seeing ROI from ABM initiatives just yet.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

APRIL 18, 2019

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. The company surveyed 588 CMOs and brand managers to gain detailed insight.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 93

B2B Marketing Budget Programs ROI B2B 93

KoMarketing Associates

MAY 2, 2019

Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 In terms of measuring the ROI of social media advertising, 60.3 Social Media Today published its “Social Spending Survey” to gauge how marketers are investing in social media channels ranging from Instagram to Facebook.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

MAY 31, 2017

The “Mastering Marketing Measurement” report showed that 88 percent of “leaders” find it essential to track the performance of specific channels, such as web and social, and 92 percent of “innovators” agreed. The Link Between Content Marketing Success and ROI.

Customer Surveys 137

Customer Surveys ROI Advertising Agencies Paid Search Agency 137

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. Investment in content marketing also appears to be paying off for those who are seeing success, according to the report.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Adobe Experience Cloud Blog

OCTOBER 11, 2018

But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? We dug into the data to analyze the characteristics of high ROI marketing teams.

Multi-Touch Attribution 134

Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

KoMarketing Associates

OCTOBER 25, 2017

The “Marketing Technology ROI Survey” from Ascend2 recently found that the majority of marketers (69 percent) turn to martech to increase their marketing ROI. When it comes to the features of martech, 50 percent of marketers said that analytics/predictive modeling typically helps increase ROI.

ROI 123

ROI Marketing Management Marketing & Strategy Distribution 123

KoMarketing Associates

APRIL 19, 2017

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent) claim that their top challenge for proving ROI is attributing social and content to revenue.

Customer Surveys 138

Customer Surveys ROI Peer-to-peer Telemarketing 138

Brandpoint

FEBRUARY 4, 2020

Eighty-six percent of surveyed executives who were overseeing predictive analytics campaigns for at least two years reported noticing a resulting increase in their return on investment (ROI). More competitive pricing may still help achieve ROI objectives if the demand is strong enough.

Allocation 145

Allocation ROI Forecasting Banner Ads 145

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. Determine your KPIs.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Harder to measure, but still contribute to your ROI.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

OCTOBER 12, 2022

RRD recently published the results of a survey conducted among 500 marketing decision makers, and statistics indicated that the majority (85%) are now interested in exploring new, innovative marketing channels. Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In the Seismic Annual Sales Enablement Benchmark Report (2021) , we found that the answer isn’t always easy. Revenue is the best marker of ROI. CMO, Brand Management Company.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

PureB2B

MAY 2, 2022

But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data. Intent data has become an increasingly important element of the B2B marketing stack in recent years.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Allocadia

AUGUST 26, 2021

Key findings from a survey of North American marketing decision makers. In our newly-released survey of North American marketing leaders, we found that 47% aren’t able to calculate ROI. In our newly-released survey of North American marketing leaders, we found that 47% aren’t able to calculate ROI.

ROI 52

ROI CMO Customer Surveys Advertising Agencies 52

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

KoMarketing Associates

MARCH 6, 2018

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. Certain and Heinz Marketing recently conducted the “2018 State of B2B Event Marketing” report to determine how marketers are integrating events into their overall strategies.

ROI 124

ROI B2B Marketing Lead Scoring Lead Ranking 124

Walker Sands

AUGUST 8, 2022

In the era of content overload, only marketing strategies that reach buyers at the right time with the right message and approach will drive ROI. While quantitative surveys can be time- and resource-consuming, they allow you to control the questions and audiences surveyed. Gathering B2B Buyer Journey Insights.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. ” The new IAB report does at least indicate that the ecosystem is squaring up to face reality. Where the focus is.

Privacy 118

Privacy Paid Search Agency Ads Privacy Protection 118

Marketing Insider Group

MARCH 6, 2023

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Spending less on production means maximizing your ROI. Figure out which channels make the most sense for your business, and keep posting video content consistently to maximize your ROI.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? Often CMOs work closely with CIOs and other analysts to support demand generation programs with data and insights, both of which inform ROI. Making ROI Easier to Measure. SEO Reporting Best Practices.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62