KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. B2B Marketers and the ROI of Video Content. However, previous research suggests that it has been difficult for them to measure ROI. However, 44 percent claimed that measuring ROI remains a top challenge.

Spending 194

Spending Studies Video Marketing Budget Programs 194

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. A 2023 study shows that businesses spend a lot of money on trade shows, with budgets increasing by 70 percent over the previous year. Tech Stack and Reporting Integrating efficient systems and robust reporting mechanisms is crucial.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In the Seismic Annual Sales Enablement Benchmark Report (2021) , we found that the answer isn’t always easy. Revenue is the best marker of ROI. CMO, Brand Management Company.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

Contently

NOVEMBER 1, 2021

Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content. A staggering 85 percent of marketers surveyed by Lucidpress have seen an increased demand for content within the last year.

Demand 199

Demand Content Marketing Guidelines Content 199

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Martech

FEBRUARY 22, 2024

Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Of the 250 marketers surveyed, 55% indicated their companies are looking to simplify their stack in the next 12 months. The report is based on a survey of 250 marketers in the U.S.,

Marketing Automation Services 96

Marketing Automation Services Paid Search Agency Marketing Management Tools 96

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. One of the areas with the biggest hit per the study is traditional ad spending. Image: CMO Spend Survey. billion in 2018 to $15.2 Image: ANA.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

PureB2B

MAY 2, 2022

But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. Only 28% of marketing professionals know how to leverage intent data in a measurable way, according to a recent study from Ascend2.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

Marketing Insider Group

DECEMBER 21, 2020

Ambiguous ROI and direct relationship to sales. It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%).

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Martech

OCTOBER 27, 2023

Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. Why we care. HubSpot’s research found that 53% of U.S.

Lead Gen 112

Lead Gen Hubspot CRM Peer-to-peer 112

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Develop and Invest in Marketing ROI Metrics. The Most Effective B2B Marketing Strategies. Harness the Power of Big Data. Create More Relevant Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

MARCH 28, 2016

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. An overwhelming 96% reported that their digital marketing efforts lead to ad waste […].

Advertising ROI 100

Advertising ROI ROI Advertisements Advertising 100

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Influitive

JULY 14, 2017

A new IDC report has found that one organizational tactic has grown 570% YOY among B2B vendors (and no, we don’t mean ABM). Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research. It’s customer advocacy programs. This year, “The Role of Marketing in Customer Advocacy”.

Studies 202

Studies B2B Account Based Marketing ABM 202

Vision6

APRIL 4, 2023

With the right strategy, you can achieve a high return on investment (ROI). B2B audiences tend to respond well to case studies, whitepapers, and other informative content. Email marketing strategy for B2B: Recent studies have shown that 78% of marketers have seen an increase in email engagement over the last 12 months.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Marketing Insider Group

OCTOBER 27, 2020

What Kind of ROI Can You Expect? Content marketing ROI (return on investment) isn’t a mystery. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. The type of ROI you can expect from content marketing is more tangible in terms of how it improves sales.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Adobe Experience Cloud Blog

DECEMBER 21, 2017

While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. Measuring ROI: What does success look like? Get Clear on Metrics & Reporting. Recap and reporting. surveys, anecdotal stories, etc.).

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

B2B Marketing Directions

NOVEMBER 17, 2019

and many marketing leaders will use return on investment (ROI) as the primary tool for conducting this assessment. Over the past two-plus decades, ROI has become the "gold standard" for measuring marketing performance and for communicating the performance and value of marketing to senior company leaders.

ROI 49

ROI Work Management Marketing Management Sales Cycle 49

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Research can include customer surveys, sales team interviews, reviewing internal data, and more. If you want more tips and examples, we wrote a complete guide about creating buyer personas that increase ROI. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Also, HubSpot also reported that 18% of U.S.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. We’ll explore ways to use the study as a guide to create a more precise and effective content strategy.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Lattice

OCTOBER 29, 2015

More highly experienced enterprises report greater sharing of data and higher levels of automation. Get your full copy of the report here.). The study identified distinct stages of growth in the predictive marketing journey. The post Forbes Insights: The ROI of Predictive Marketing appeared first on Lattice Engines.

ROI 100

ROI Planning Paid Search Agency Segmentation 100

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. This methodology will enhance strategies and achieve maximum ROI.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Nearly 900 professionals from Marketing to Sales, CS to the c-suite, participated in this annual study to understand the state of Account-Based Marketing at organizations of all sizes. What’s in the 2020 report? 7 habits of mature ABM teams with high ABM ROI.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

Martech

SEPTEMBER 26, 2023

Seventy-eight percent of marketers surveyed say email is given priority in their budget, followed by social media (66%) and SEO/content marketing (56%). With shrinking budgets, marketers are looking to improve ROI by exploring channels they might not have fully mastered yet. consumers with the help of research firm Censuswide.

Budget Programs 105

Budget Programs Marketing Report Marketing Management Marketing Budget 105

Top Rank Marketing

DECEMBER 6, 2023

When it comes to the growing power of influence the B2B marketing world is expected to see in 2024 and well into the future, there’s much to learn, and luckily we’ve had the honor of featuring many key B2B marketing innovators in our newest B2B influencer marketing report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Top Rank Marketing

NOVEMBER 3, 2023

percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. What Makes B2B Tech Buyers Distrust Brands? advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Only B2B

NOVEMBER 20, 2023

Research from Alterra Group found that 97% of marketers achieved a higher ROI with ABM than with other marketing initiatives. According to a study by TOPO, 80% of marketers surveyed said that ABM significantly outperformed other marketing initiatives when it comes to ROI. appeared first on Only-B2B.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles B2B Marketing ABM 62

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Determining the ROI of video is a direct result of tracking metrics on video performance.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 115

Account Based Marketing Work Management Marketing Management Planning 115

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81