In our digitally connected world where hybrid work is the new normal, effective use of B2B data is crucial for businesses that need to connect with prospects who are actively in-market to buy.
Spiceworks Ziff Davis (SWZD) is committed to continuously improving the quality of our B2B data solutions and enhancing the value we deliver to our clients — and industry analysts have taken notice.
Third-party recognition by reputable industry analysts
SWZD emerged as one of 16 representative vendors in the Market Guide for Revenue Data Solutions. Per Gartner: “Revenue data solutions (RDS) provide the essential insights for a data-driven commercial team to target prospects and customers with a demonstrated or predicted propensity to buy using actionable context, prioritization, and guidance.”
Gartner identified SWZD as a representative vendor for various third-party data categories across demographic, firmographic, technographic, and purchase intent and data capabilities including enrichment, data cleansing/merging/scoring, audience building, ideal customer profiling/scoring, and APIs.
According to Gartner, “Across these categories, vendors were chosen to represent the market with research on market dominance, unique approach or specialization, and opportunity to increase sales and marketing alignment.”
In our opinion, SWZD’s inclusion in the Gartner Market Guide validates why some of the world’s best-known tech brands rely on our best-in-class data to gain unprecedented visibility into the entire buying collective and drive optimal revenue performance outcomes.
The growing importance of data
In the report, the highly reputable analyst firm emphasizes the strategic business advantages of leveraging revenue data solutions. Gartner asserts: “By 2024, early adoption of RDS will propel progressive B2B organizations to achieve growth at three times that of those who delay.”
Going forward, analysts believe data will be more important, growing even more integral to the sales process. Gartner predicts: “By 2025, 60% of B2B sales organizations will transition from experience- and intuition-based selling to data-driven selling, merging their sales process, sales applications, sales data, and sales analytics into a single operational practice.”
Did you know?
SWZD’s comprehensive data solution was also recognized in The Forrester Wave™: B2B Marketing Data Providers, Q2 2021: The 11 Providers That Matter Most, where SWZD was called “a best fit for technology marketers who need deep insights into their buyers and are willing to work with their vendor as they build out that solution.”
Why SWZD is the right data partner for you
In our view, SWZD offers the best data intelligence for businesses to use in preparation for a data-driven future. We offer the most reliable first-party tech intent data that goes both deep and wide into the account, helping to inform sales and marketing strategies and drive optimal performance outcomes.
To help businesses reach in-market buyers, SWZD can provide behavioral data generated by 100M unique devices per day from 17M businesses that interact with 12B pages globally. This data expands the view of the market by delivering customized and actionable insights across any vertical and an unlimited number of contextual keywords. Additionally, we offer insights from behind the firewall through our award-winning suite of IT applications that witness 1.6B hours of usage annually.
To assist with targeting efforts, SWZD offers Company Intelligence data, which includes relevant, timely data on IT budgets at the account and site level to provide insights into how much companies are spending across key categories (e.g., hardware, software, networking), and how many devices they have across the entire organization.
Discover a wide breadth of data from companies to technographics to contacts, all in one data set which represents 90% of IT buying on the planet.
Learn more
We’d love to help you find your next customers. Contact us to find out more about connecting with in-market tech buyers or how our comprehensive data capabilities can help accelerate your business.
Gartner, Inc., “Market Guide for Revenue Data Solutions”, Tom Cosgrove, Jeffrey Cohen, 29 September 2021. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission.
Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.