Writing on the Web

JULY 9, 2014

After a year she reported: No new clients came to her after reading it. You can ask them to respond in many ways: download a free report, take a survey, vote in a poll, leave a comment, etc. I shared many positive comments on the benefits of sending newsletters. No new sign-ups were happening (or were rare).

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

JULY 19, 2011

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. There is a confusing amount of contradictory advice about how to compose a business report: Writing should be clear – but it should also “sound good”. A Helpful Diagram" />.

Tips 100

Tips Business Marketing Proposals Press 100

Writing on the Web

JUNE 30, 2011

1 longer article you can include on your website, ezine , and format into a PDF special report to sell or give away as a bonus. 1 idea = 5 points + intro + summary = 7 articles + 1 PDF report. Then I gathered all 8 articles together and edited them into one stand-alone special report and formatted it into a nice PDF file.

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Writing on the Web

SEPTEMBER 30, 2015

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

NOVEMBER 4, 2015

You must register your email address to get this ebook, because it’s a substantially significant report, and if you’re interested enough, you’ll want to get the follow-up information. The price for this is your email address, so to speak.

Top of Funnel 100

Top of Funnel Product Digital Marketing Funnels Marketing Funnels 100

Writing on the Web

AUGUST 8, 2012

A MIT Sloan Management Review research report entitled “Social Business: What Are Companies Really Doing?” The report suggests that some experimentation is needed before a company can develop a social media game plan. found that the success of the social aspect of a business relies directly on the involvement of company leaders.

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

JULY 8, 2015

In my previous post, Social Proof: Why It’s So Important , I reported on research that showed travel destinations with client recommendations and photos of the reviewer were selected 20 percent more than destinations with no review. But not all recommendations (and ratings) will yield the same results.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

FEBRUARY 26, 2015

It turns your blog posts from mere reporting to genuine art. The difference between going outside for inspiration and going inside is that you’re accessing your own originality. You access your own genius. Okay, it might not be literature, but at least it will elevate the quality of your blog writing. Try it out.

Blogger 100

Blogger Business Blogging Paper Tips 100

Writing on the Web

JUNE 27, 2011

Use the full article as a PDF special report or ebook bonus. This follows my secret writing formula: 1 idea = 5 points + intro + summary = 7 articles + 1 PDF report, or 1=5+2=7+1. Turn the blog posts into an autoresponder series or mini ecourse.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

DECEMBER 9, 2010

And you have a special report PDF you can use in multiple ways on different occasions. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. It can be a lead generator, delivered as a digital download or ebook.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

NOVEMBER 11, 2011

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Not because smokers report they ignore the warnings. That doesn’t include marketing, advertising, etc. How do we know?

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Writing on the Web

SEPTEMBER 27, 2011

This 15 page report is free (a feature) and provides many benefits to small business owners how to blog successfully. Take just one benefit from reading this ebook as an example… Feature: This report teaches you how to write great blog content. Benefit: Writing and publishing great web content gets you found on the Internet.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

SEPTEMBER 6, 2010

Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. This is part of the CAST acronym for ways to grow readership. CAST Your Net: A is for Assets.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

JANUARY 26, 2011

Some American’s aren’t aware of Mexico’s strengths so I thought I’d report them here. Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

DECEMBER 31, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JANUARY 5, 2011

After a year she reported: No new clients came to her after reading it. You can ask them to respond in many ways: download a free report, take a survey, vote in a poll, leave a comment, etc. ) If all you’re doing is publishing good information, without personality, without offers, what’s the point?

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

FEBRUARY 4, 2016

Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. You don’t have to be a “techie.” ” Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

JULY 29, 2010

In a previous post, What Clients Say , I reported on research that showed people selected travel destinations 20 percent more with a client recommendation and a photo of the reviewer. Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JANUARY 6, 2014

/> In this series of blog posts about writing an expert ebook , we explore these questions about digital content writing , or content marketing: How is writing an ebook different from writing a blog post, a special report, a web page, or for a printed book? Are there any grammar or style differences?

Rules 100

Rules Guidelines Press Keywords 100

Writing on the Web

MAY 8, 2013

Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. Steve Allen was a famous comedian who started The Tonight Show , in 1954, long before Johnny Carson became the host (and later Jay Leno).

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

JANUARY 19, 2012

Which white paper or special report got good download rates? What email promotional subject lines got the best open rates? Checkout this previous blog post for Subject Line Tips ). Which email newsletters titles got better open rates ? Where did your most qualified leads come from? Which teleseminar topics got the most registrations?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

JANUARY 23, 2013

’ This may include a link to contact me or call me or download a special report. Then the last paragraph is a call to some sort of action. I may ask readers a question or suggest a ‘next step.’ Here’s my list for this post: Put yourself in a good mood, a creative one.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

OCTOBER 21, 2010

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Not because smokers report they ignore the warnings. That doesn’t include marketing, advertising, etc. How do we know?

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

FEBRUARY 19, 2014

The University of Massachusetts Dartmouth annual study of corporate blogs in 2013 recently reported the largest year over year increase of Fortune 500 corporate blogs (34%) since they started tracking them in 2008. Any reason a company has to communicate can be supported by a blogging platform.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

AUGUST 29, 2012

Your content should be created with the end in mind: to further a relationship, make a sale, download a report. Therefore your content needs to trigger an action. That’s the way you engage readers to respond. Audience’s Interests, Needs, and Wants?" />. But you can’t build relationships with people you don’t know.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JUNE 25, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

SEPTEMBER 24, 2010

This 15 page report is free (a feature) and provides many tips for small business owners how to blog successfully. Take just one benefit from reading this ebook as an example… Feature: This report teaches you how to write great blog content. Benefit: Writing and publishing great web content gets you found on the Internet.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

JUNE 15, 2010

And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here. It is about sharing worthwhile information with others and learning from the worthwhile information they share.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

FEBRUARY 29, 2012

As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Writing on the Web

MARCH 7, 2011

I just follow what the Scribe report on each post tells me. This honey of a software tool tells me how well a post is going to be understood by those search robots. Since search engine spiders are nothing but algorithms, I don’t understand how they work, but Scribe sure does. I can tweak the title and the keywords before I publish.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

MAY 9, 2011

One is personal: it talks about a real person and what he reports. He’s not a psychologist. He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”. The other site is vague and non-personal. It doesn’t draw you in to want to know more.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

OCTOBER 28, 2011

The emotional brain doesn’t have language capabilities, so in order to report back what we’re feeling at the moment, we use our neo-cortex, the thinking brain. Our subconscious mind is constantly updating our second-to-second engagement with the exterior world. Asking readers/consumers about their feelings is tricky.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

MAY 4, 2011

Here you can learn a bit more about the role social media is starting to play in reporting the news and what it means for more traditional media. James Surowiecki: When social media became news : Most of us spend a pretty good part of the day using social media, whether it’s reading blogs or using social networking sites.

Social Media 100

Social Media Media Wikipedia Digg 100

Writing on the Web

OCTOBER 11, 2010

implicit biases) even while honestly (the researchers believe) reporting that they regard themselves as lacking these biases. Ordinary people, including the researchers who direct this project, are found to harbor negative associations in relation to various social groups (i.e., Implicit biases predict behavior.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 24, 2011

Sign up for a digital report? For example, writing on the web can have several objectives , besides making a sale. What is it you’d like readers to do? Contact you for more information? Leave a comment, watch a video, fill out a survey?

Content 100

Content Buzz Copywriting Rules 100