Paul Gillin

APRIL 4, 2013

The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that. The publication date is 2010, but I didn’t find out about it until just now. Thanks for my old pal John Dodge for pointing it out.

Social Media 50

Social Media Promotion Studies Google 50

Paul Gillin

AUGUST 1, 2013

In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. Highlights of IBM Analytics Research Report from Paul Gillin. Related articles.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

AUGUST 29, 2012

Members reported that children were developing blisters within hours of being diapered with Dry Max. References to “burn marks” emerged, followed by reports of “chemical burns.” One mother of multiples reported that all four of her children were suffering severe diaper rash.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JULY 15, 2011

The article notes that Epson reported that revenue per visitor nearly doubled after it started including customer reviews on its site. PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

APRIL 24, 2012

This approach leads to an over-emphasis on reporting, which distracts salespeople from understanding their customers so that they can keep higher-ups apprised of how the sales process is proceeding. When all those customer touches are documented, “the reports and graphs are generated in the background.”

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

JULY 29, 2011

The most successful of those are reporting direct correlations between social media marketing and sales, and they have certain practices in common. That’s going to change as more sophisticated metrics emerge, however, and here’s where this report has particular value.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

OCTOBER 14, 2010

Perhaps you can offer one reporter a first interview with a customer or your CEO and give another a scoop on pricing or a particular new feature. Or you can promise the reporters you snubbed a first shot at your next big announcement. If you’re going to play the exclusive game, at least try to make it a win-win proposition.

PR 50

PR Public Relations Startups Tagging 50

Paul Gillin

JUNE 28, 2012

The trouble was kicked off by a recent NPR report that looked at the potential health risks of eating food stored in cans that uses the industrial chemical bisphenol A (BPA). There’s a crisis brewing for Progresso, and it’ll be interesting to see how – and if – the soup maker responds.

Facebook 50

Facebook Demand Research Brand Identity 50

Paul Gillin

FEBRUARY 14, 2012

McKinsey reported last fall that only about half of the companies that met their definition of fully networked enterprises were able to maintain that state over time. “It Their stories, however, may be the exception. Factory Thought.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

JANUARY 26, 2016

The 2015 Annuitas B2B Enterprise study found that only 7.5 % of respondents reported the skill set of marketing personnel was highly effective. Rather, marketers will configure an email campaign and technology will determine the best time and day to deliver the message.” – Brian Neufeld (l.).

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

MAY 13, 2016

It’s presented in a variety of formats, including research reports, articles and podcasts. This image-rich site features a smorgasbord of content about how technology is changing business and our way of life. The podcast library is particularly impressive.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

DECEMBER 12, 2013

report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. From an SEO perspective, they do a lot of things wrong. And they’re killing it online at the moment. Marketing’s big miss (BtoB magazine). A new McKinsey & Co.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JULY 13, 2010

Now that Consumer Reports has given the iPhone 4 a thumbs down , Apple has a full-blown crisis on its hands. If the company was engaged in active dialogue with its customers, Apple would be in a better position to contain the crisis, or at least tell its side of the story. However, Apple shuns social media of all kinds.

Public Relations 50

Public Relations Social Media Tagging Communities 50

Paul Gillin

JULY 29, 2013

MediaMatters reports that her bias against Islam goes back many years. Green, who had clearly not even cracked the cover on Aslan’s book. repeatedly questioned the author’s credibility as a Christian religious scolar based solely on the fact that Aslan is Muslim.

Television marketing 50

Television marketing Public Relations Amazon Youtube 50

Paul Gillin

MARCH 17, 2013

Wired reported on comments Gates made in London last week in which he complained that more funding is directed to male baldness research than to malaria vaccines because the wealthy people who write the checks are more concerned with their own problems than bigger humanitarian issues. Bill Gates at the World Economic Forum ,2007.

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

MARCH 1, 2012

Given a chance to tap dance on Google+’s miserable numbers in this report, a Facebook spokesman declined. Facebook has responded to competitors by co-opting their best features without trying to stamp them – Microsoft-like – into oblivion. It is a gracious competitor in a business not known for much grace. That’s classy.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

DECEMBER 18, 2011

Video chatting is now a standard activity for most Internet users – in fact, earlier this year, Skype reported that their users log 300 million minutes of video calls daily. The descriptions below were provided by the Webby Awards.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

NOVEMBER 24, 2010

Reporting Misconduct. Please report possible misconduct (copyright violations, harassment, misstatements, et al.) Employees who want to start a blog on sites that are sponsored by Oracle need to read this document and submit a request as specified in the New Media Handbook for Bloggers.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JANUARY 17, 2012

A private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas. Online collaboration is also being used in non-technical functions.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JULY 8, 2010

Reporting Misconduct. Please report possible misconduct (copyright violations, harassment, misstatements, et al.) Employees who want to start a blog on sites that are sponsored by Oracle need to read this document and submit a request as specified in the New Media Handbook for Bloggers.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JULY 9, 2012

I only have a couple of comments to add to this well-reported piece. He recalls the Windows 95 launch, when people lined up around the block outside consumer electronics stores to get the first copies. Today, the idea that anyone would get excited about any kind of Microsoft product launch seems unfathomable.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

OCTOBER 19, 2011

Dentoola consulting gives away reports on how to apply social media in the dentistry profession. You don’t have to incur manufacturing or mailing costs to distribute incentives with value. Think of a digital asset you can create that has zero marginal expense. The Animal Print Shop gives away desktop wallpaper.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

DECEMBER 1, 2010

Why ask the reporter to rewrite your words when it’s simpler to link to them? Why ask the reporter to rewrite your words when it’s simpler to link to them? “Unless [publishers] embrace Web redundancy as a strategy, all those extraordinary words will continue to live in the remote continents of the unlinkable,” he said.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

OCTOBER 12, 2011

That forecasting, operations research, data mining, data integration, reporting and statistics. All of the major service firms are moving into this space in a big way, but not many people have a good definition of it. I created a new acronym: FODDRS. Why did you set out to celebrate analysts?

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JUNE 9, 2011

I recently noticed a bylined article by a veteran Wall Street Journal reporter on a Cisco promotional website. Cree Lighting blogger and former newspaper reporter Ginny Skalski. And I’ll bet he was happy to have the work. The cost variable is the level of technical skill you need. Moral of the story: ask for raw copy, not clips.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

AUGUST 9, 2012

Instead of relying on just one channel for information, you tap into the collective reports of many. A 2009 study by Sysomos reported that 85% of Twitter users post less than one update per day, 21% have never posted anything and only 5% of Twitter users produce 75% of the content [3]. Do not let that happen to you. [1]

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 10, 2013

They include detailed accounts of some of his more notable confrontations, such as a 2004 dustup with the influential Radicati Group and a 2010 challenge to a controversial Gartner report. Conventional wisdom holds that you don’t pick fights with these influencers, but Brill went to war and lived to tell about it.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

AUGUST 4, 2012

He insisted on printing his newsletter, the Mount Vernon Report , on expensive paper stock and mailing it to subscribers instead of going the cheaper route of posting online. Peter didn’t smoke or drink to excess. He had a gentle, laid-back style that made him an oasis of calm in a crisis. He believed that quality mattered.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

SEPTEMBER 6, 2011

This is dangerous, given Klout’s flaws. Nevertheless, the score is a public record that anyone can see, and its influence is growing to the point that Klout scores are now reportedly showing up on resumes. The Shirky Effect. The problem is that some of the ratings are nonsense.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

APRIL 28, 2011

Describing the factory in which the century-old breakfast staple is made, reporter Barry Newman writes (emphasis added): All day every day, objects with the proportions of hewn firewood and the heft of cinder blocks hurtle along a conveyor, dive into a steel chute, disappear down a black hole — and emit what sounds like a startled scream.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

FEBRUARY 16, 2012

When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised. A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow!

Research 50

Research Lead Scoring Lead Ranking Validation 50