Biznology

AUGUST 25, 2021

They point out that, based on a review of many studies , “most gig workers report being satisfied by their work arrangements” and “tend to say they pursue non-standard work out of choice rather than out of necessity.” A sizeable minority of gig workers report they would prefer a traditional job.

Case Studies 104

Case Studies Studies Rules Customer Surveys 104

Biznology

FEBRUARY 3, 2020

Demand Gen Report. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. Within its two-tier free and paid membership system, you’ll find a rich array of articles, webinars, templates, research reports, training courses and events. MarketingProfs.

Resources 171

Resources Research B to B Advertising Agencies 171

Biznology

APRIL 6, 2022

Ask if the agency is helping with strategy, listening, analytics and reporting, tool management, etc. Companies that tell you the data doesn’t matter or reporting isn’t part of what they do probably should end up at the bottom of your list. If they do reporting, ask them to provide examples.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

FEBRUARY 21, 2018

Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.

Opinions 184

Opinions Marketing Report Ads Advertisements 184

Biznology

NOVEMBER 29, 2021

See the report for more details. With the lessening of the pandemic, and people returning to the office at least a few days a week, we don’t expect the number of digital nomads to continue to grow at the rapid pace we’ve seen over the past two years. This article was originally published here.

Studies 197

Studies Trends Research 197

Biznology

DECEMBER 13, 2017

What’s their reporting process like? They should tell you exactly how often and which metrics will be included in the reports. How do they measure ROI for the programs they offer? If they feel uncomfortable with this question, run the other way! Be sure you know what is covered and isn’t covered in your agreement.

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

MAY 6, 2021

Data set #1: Facebook published its latest State of Small Business Report , which was extra interesting because it serves as a good snapshot of how the COVID-19 pandemic impacted small and mid-sized businesses. Read the Social Media Today writeup here , or download the full report here.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Biznology

SEPTEMBER 26, 2019

Self-reporting. Self-reporting on the web saves money for you and time for your prospect. As you plan, here are 12 key points to guide B2B marketers in improving their results. . Direct your campaign inquiries to a web-based response form for their preliminary qualification, especially in a high-volume environment.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Ranking Lead Scoring 116

Biznology

JANUARY 11, 2018

If you’ve ever gone to a website, found an interesting report or worksheet or other piece of information being given away for free in exchange for your email address, you’ve seen a very simple form of automation.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Biznology

OCTOBER 28, 2021

As the study chart below shows (click to enlarge), in 2012, only 3 percent of full-time independent workers reported having used an online marketplace to find work or customers in the prior 12 months. About one-third (37%) of those reporting using online marketplaces say these platforms are their primary source of customers.

Click Rate 104

Click Rate Advertising Agencies Studies Marketing Report 104

Biznology

JULY 26, 2017

Enli’s solution is essentially an electronic patient record that allows doctors to manage and report outcomes that will be reimbursable under the new payment models that will swing into effect fully in 2018. Reports from Google or Marketo are no longer enough. The tool is sold by subscription, either as SaaS or installed.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

MARCH 31, 2022

report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness. For example, one striking finding in the Parse.ly

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

JUNE 16, 2017

A Harvard Health Publications report detailed how walking for 2 ½ hours a week can cut your risk of heart disease by 30%. In addition, walking also reduces the risk of diabetes, cancer, lower blood pressure ad cholesterol, and keeps you mentally sharp.

Ad Exchange 155

Ad Exchange Paid Search Agency Efficiency Conference 155

Biznology

NOVEMBER 30, 2017

They are having clear disagreements, avoiding key issues, and reporting that they weren’t being heard. Decision-making takes longer than expected: A full 84% of customers report their purchase process took longer than expected—by nearly double. Even indecision takes forever: The average purchase decision now takes 4.9

Buy 131

Buy Process Gartner B2B 131

Biznology

MAY 17, 2017

This discouraging performance is more pronounced as most consumers reported an improvement in household financial conditions over the past six months. The results are alarming for big consumer goods companies like Procter & Gamble and Pepsi : Overall consumer packaged goods in the U.S. declined 2.5% in the first quarter (source: Nielsen).

Brand Identity 138

Brand Identity Branding Paid Search Agency Loyalty 138

Biznology

OCTOBER 19, 2017

The 2017 Edelman Trust Barometer report recorded the lowest level of trust ever for government, business, media, and NGOs–an average of only 44%. The answer will involve a new type of marketing, values-based branding, which will be focused more on identifying, relating to, and engaging these customers’ values and ethics.

Brand Identity 152

Brand Identity Branding Ethics Trust Marketing 152

Biznology

OCTOBER 25, 2021

This part of the Sprout Social report really caught my attention. Brand: Your brand team is all about the reputation of your company, so regular reporting on your social media mentions, sentiment and topics related to your company can inform their analysis of the brand. Those with no infrastructure struggled and largely failed.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Biznology

JUNE 29, 2018

Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. Research reports are typical “mid-funnel” content. Here’s an example from a series of videos based on a 451 Research report. But it may go unshared.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Biznology

MARCH 31, 2022

Across Europe, many countries require companies doing business within their borders to publicly report their gender pay statistics. Even in the United States, it’s already true that companies with more than 100 employees are required to report pay data by gender, race, and ethnicity to the Equal Employment Opportunity Commission.

Paid Search Agency 104

Paid Search Agency Companies Transparency Advertising Agencies 104

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

FEBRUARY 5, 2018

The blue is a real-time view of the gaps, such as dashboards or ranked reports. For the first time in economic history, it is possible to see and fix the economy’s gaps in real-time: The red identifies gaps with and without active knowledge. This shows what’s solved immediately, which solutions work, and the gaps that remain.

Lead Ranking 196

Lead Ranking Lead Scoring Leads Lead 196

Biznology

OCTOBER 18, 2021

Financial reporting controls trace back to ancient Egyptian grain accounting. Historically, accountants were cautious about applying financial reporting-style controls to business operations. Investigating “controls,” we discover two origin stories. Automated controls trace back to ancient Greek fishing and hunting gear.

Design 104

Design Work Management Act-On Automation 104

Biznology

APRIL 11, 2022

For board members who aspire to provide better oversight of cybersecurity, it can be difficult because reporting is so different from other functions. Do you struggle with jargon, “heat maps” with odd logic and fuzzy “controls?

Consulting 104

Consulting Creativity Design Business 104

Biznology

JANUARY 13, 2022

One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician. Free registration offers a neat pre-conference swag bag mailed to US attendees.

Conference 197

Conference B2B Forrester Marketing Management 197

Biznology

JANUARY 15, 2020

Buzzfeed reports that the square video format gets 30-50% more views and 80-100% more engagement in social media. According to The 2019 Content Marketing Institute B2B report , 90% of the world’s most successful marketers prioritize the audience’s informational needs over their sales/promotional message. More square video.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Biznology

FEBRUARY 7, 2022

Turning once again to Accenture’s Fjord 2022 Trends report – and as I have been saying for years, “It’s hard to talk about what’s next without talking about ethics – and embedding ethics from the start should be an absolute must.” ” Digital, data and technology ethics is a crucial board issue.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Biznology

FEBRUARY 18, 2022

This edition’s featured article, Knowledge @ Wharton’s How Middle Managers Can Help Make a More Equitable Workplace , highlights the findings of research conducted by Wharton scholars in their 2021 report titled “Improving Workplace Culture Through Evidence-based Diversity, Equity, and Inclusion Practices”.

Work Management 104

Work Management Marketing Management Burn Rate Dwell 104

Biznology

MARCH 1, 2019

IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). On the plus side (for us video specialists :-), 97% of millennial ITDMs reported watching a tech-related video in the past three months. 97% watch tech-related videos.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

APRIL 7, 2021

These trainees also reported feeling four times as focused during the experience and completed it 1.5 They cite a recent PwC study in which employees who had taken VR training said they felt 40% more confident than those in a conventional classroom setting and 35% more confident than e-learners. times faster.

Small Business Marketing 156

Small Business Marketing Training Business ROI 156

Biznology

JULY 21, 2017

Create a report to identify the search engine performance (rank, traffic, etc.) It’s critical to plan this out so you don’t lose customers. Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. for the main site and the acquired site.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Biznology

MARCH 18, 2020

As CNN reported this week: “There’s an unlikely beneficiary of coronavirus: The planet.” Yet, I am happy to report that I bought my first new novel in a long time at one of the only book stores left on Haight Street just the other day. percent in February compared to the same month last year.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

MAY 29, 2020

Don’t make a reporter have to search for an angle. And it doesn’t hurt to ask a reporter what articles they are working on and offer to help. So what are some lessons that we learned? First sharpen your pitch and and make it as relevant to your business as possible.

PR 104

PR Phishing Cross-Selling Best Practices 104

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Biznology

AUGUST 23, 2021

There has been some excellent reporting — particularly by Al Jazeera on their English channel — but very little said about one massive and positive change that the past 20 years has seen: hundreds of thousands of boys and girls there have received an education that was previously out of reach. This is over the period from 2005 to 2017.

Education 104

Education Stats Distribution Positioning 104

Biznology

AUGUST 2, 2021

The two leaders need to report to someone who respects and likes them both and who will defend them both and their teams, and demonstrate that attitude consistently across the board. Nothing is more important to set the tone and establish the culture of cooperation than a solid relationship between the two leaders.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Biznology

APRIL 26, 2017

Increased open rates: The most important reason for using emojis in your email subject lines is the increase in open rates that have been reported. Once you have those concerns under control, here are four benefits for using emojis. According to Experian , 56% of brands that used emojis in their emails subject lines saw a higher open rate.

Open Rate 132

Open Rate Demographics Mobile Marketing Email Marketing 132

Biznology

JULY 2, 2019

We also discuss the Mary Meeker trends report and what it says about your data. 9:00 Mary Meeker trends report: what does it say about your data? At the end of the day — no matter what your marketing techniques are, if you can’t measure them, you don’t know for sure how much they even mattered. 0:00 Intro. 29:00 Outtro.

Personalization 120

Personalization Customer Satisfaction Search Marketing Custom Publishing 120