B2B Marketing Traction

DECEMBER 4, 2013

We provide consulting and implementation services to get you up and running with your online marketing, as well as results reporting to track progress. If you need help integrating better online marketing with your traditional marketing campaigns, contact New Incite today. inbound marketing Role of the CMO b2b marketing plans'

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

JULY 12, 2013

I’m tired of the countless tutorials, the “how do I create a report for my client” questions, the obscure field names, the badly written documentation, and the cumbersome procedures. In 30 years of sales and marketing I’ve dealt with a lot of CRM (Customer Relationship Management) systems. I’m tired.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

APRIL 26, 2013

According to a Harte-Hanks survey of 300 North American companies, 42% reported that IT owned the CRM system, 31% sales and only 9% marketing. A Harvard Business Review article titled Rethinking Marketing cited statistics about ownership of the CRM system.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

JULY 9, 2014

You can view my SlideShare presentation – it’s embedded at the end of this post. Now there are many more examples of great B2B digital marketing.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Almost 50% have only two years experience. Yet there are a lot of self-professed social media “experts” out there.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

APRIL 9, 2015

I have one client that hands a report of people who click through to her sales people for follow-up. Include your company “personality” A lot of B2B marketers feel they should keep communications limited to business.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

FEBRUARY 27, 2015

In reporting the results, the CMI focused on the fact that less than half of the respondents had a written content marketing plan, content marketing is on the rise and most content marketers don’t track its ROI very well, among other factoids.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

APRIL 19, 2013

Do you think things are changing as we can now report on more results with digital marketing? Don’t dither, become dilatory , or be delusional (thinking marketing is graphic design rather than growing revenue). What do you think? Have you observed some of the above in your marketing projects?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

JULY 31, 2014

Report and review the results weekly or monthly, depending on your objectives. Your strategic plan identified how many followers and how much engagement. Now you need to track the blog’s performance on a regular basis. Where are people coming from? How long do they stay? Do they come back? Review and Revise Your Blog Strategy.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

JANUARY 3, 2013

On the other hand, if someone is abusing LinkedIn direct messages to promote something – delete it (and report it as spam if you are so inclined). LinkedIn direct messages are often inquiries about business or jobs, so don’t ignore them. Like or Share your connections’ status updates.

Linkedin 100

Linkedin CAN-SPAM Email Marketing Marketing Report 100

B2B Marketing Traction

JUNE 12, 2012

In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook has features that make it easy to report and block spam. If someone connects to your company page and begins posting spam content, your company page administrator can report the individual and block future posts by that person in one step. Facebook provides statistics on visitor behavior on your company page.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 2, 2012

I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs. If I want to go down a rabbit hole on the Internet, believe me, I can probably find my own. But when I log in to your form and provide my name and email address, you better deliver what you offered in the first place.

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 2, 2014

I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). I am a CMO who has worked with CIOs my entire career.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

OCTOBER 8, 2012

Project management can be done by an employee or outsource resource, with regularly scheduled marketing meetings and status reports. If you are following marketing best practices and generating content that adds value for your clients and customers, you probably need a resource with marketing writing skills.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

SEPTEMBER 24, 2012

A CMO for Hire can make sure that proper marketing measurements and reporting is in place so that the organization knows its return on marketing investment as a whole and for each activity. They may say they “think” their marketing is working, but gut feel or thoughts aren’t concrete results.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

JUNE 1, 2011

They’d typically print work orders or job lists from our software and use them as check lists and reporting devices as they did the work. These engineers spent their time throughout their company facilities, fixing what was broken or doing preventative maintenance to avoid break-downs.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

B2B Marketing Traction

NOVEMBER 27, 2013

Please note: I requested more information about the survey results and statistics, including how many CMOs were surveyed, and I will report back and update this post when I receive it. Marketing departments plan to spend $135 billion on online content in 2014. 25% of the advertising market will be on the Internet by 2015.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

APRIL 22, 2013

Ask them to focus on business objectives, results reporting and strategy. If you have a manager or business owner who is doing a deep dive down in the weeds with the creatives at your company (graphic designers, writers, videographers, and web developers and programmers, who are creatives, not techies !), Hire an outsource marketing resource.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

DECEMBER 20, 2013

Blackberry, which just reported a $4.4 This made me think of three fairly recent examples that we’ve been discussing in the marketing classes that I teach. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

NOVEMBER 18, 2015

According to a Pew Research report , Instagram users have higher education, but the use is highest among people under 30 years of age (55%) and users have more of an even distribution of income. Instagram is about 50-50 men and women, whereas Pinterest users are mostly women (70%, according to this article by Agora Pulse ).

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

AUGUST 27, 2010

Source: DemandGen Report) Let’s face it – in today’s marketing world, buyers are in control. Here are the top five reasons management should consider keeping their site updated with a fresh look and feel, accurate content, and current technology. Note: some of these stats are from the Earnest blog.).

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

JANUARY 16, 2012

What else – hourglasses, ostrich with head in sand, eyeglasses or pen on top of financial report. The photo of the handshake (with no people attached). The photo of the courtroom columns. The photo of the gavel. Been there done that! Don’t try to say it all.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

JUNE 17, 2014

Some B2B sites are reporting 25-30% access via mobile. Your website is not responsive and doesn’t automatically resize for multiple devices. Increasing visitors to websites use mobile devices to access your website. As the use of PCs continues to decline, this will become increasingly important.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

OCTOBER 28, 2009

Include your one-sheet with proposals and reports. Mail your one-sheet to clients to remind them of your services, especially if you create a new version. Email or mail your one sheet to the media to showcase your expertise. Place your one-sheets in the back of the room during your presentations. What do you think? Please comment below.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JULY 12, 2009

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Trends 100

Trends Newsletter Internet Marketing Paid Search Agency 100

B2B Marketing Traction

JULY 23, 2014

Those of us who typed our term papers and reports in high school and college were trained to hit the space key twice before the next sentence. Here is a list to help content writers who were born before 1965 write better content for online use. There is no need to type two character spaces between sentences.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

DECEMBER 3, 2012

Video, research reports, webinars and virtual conferences have notable increases. Infographics , licensed syndicated content, mobile applications and gamification are new tactics – they were not even on the 2012 list. Mobile and eBook content creation will double in 2013.

Tactics 100

Tactics B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MARCH 1, 2013

Just yesterday Facebook acquired another advertising tool, making a disclaimer as they did so, reports Josh Contine of Techcrunch : “ This afternoon I spoke to Brian Boland, head of monetization product marketing at Facebook, and Dave O’Hara, the CFO of Microsoft’s online services.

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100