Trending Sources

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions. Reporters are taught to ask key questions to get the story. What are your key messages?

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. The post Report: Targeting & Predictive Analytics Driving Changes in B2B Email appeared first on The Point. Why? (HS) It has to be segmentation. The main barrier to greater segmentation, however, is content.

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones. Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention.

Why Account-Based Reporting Is Essential To Successful B2B Marketing

bizible

And a different marketing approach requires a new way to do reporting. Where account-based marketing (ABM) is the strategy for hunting whales, account-based reporting is knowing how many ships to send out. In this post we outline how account-based reporting works and you’ll see just how important it is to ABM. The Difference Between ABM and Account-Based Reporting.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". report on things that have already happened. Enterprise study found that only 7.5 % of respondents reported the skill set. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. B2B Marketing. content.

Lead Source Reporting and True ROI

Salesfusion

The post Lead Source Reporting and True ROI appeared first on Salesfusion. Best Practices Nurture Marketing

Report 120

In Depth: New Salesforce Reporting Package

Infer

We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts. These reports are customized for both predictive Fit scoring models as well as Behavior scoring models.

Announcing The 2015 B2B Web Usability Report

KoMarketing Associates

Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. The full report can be downloaded, without form submission, through the following landing page: The 2015 B2B Web Usability Report. We hope you find it as valuable as we did.

Report 151

Critical Elements of ABM Reporting

bizible

As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. Notice that it’s not “they’ve closed a new lead.” So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts. The first step to ABM reporting, is to implement lead to account mapping. Conclusion.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". report on things that have already happened. Enterprise study found that only 7.5 % of respondents reported the skill set. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. B2B Marketing. content.

6 Marketing Reports Used To Develop Competitive Advantage

bizible

And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. But first let’s discuss what makes a good marketing report. The Anatomy Of A Good Marketing Report. good marketing report helps you make decisions. And it begins with these two reports. Scary.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. For the sixth consecutive year, Marketing Profs and Content Marketing Institute have teamed up to produce this report that dives into the effectiveness of content marketing; goals, metrics and priorities; strategy and organization; and more! Content Marketing

Report 107

Why Speed Matters in Marketing Reporting

Captora

Marketing and sales execs are used to putting together quarterly and annual reports for their board and other stakeholders. The need for speed in marketing reporting is greater than ever, because success is heavily dependent on the productivity and efficiency of marketing teams. Use monthly and weekly reports, and daily dashboards, to start reporting at speed.

How to Decide What Marketing Metrics to Track and Report

It's All About Revenue

You need to understand the health of your social media channels through its growth and engagement, but those are not metrics to report up your management chain. This really gets at the distinction between what metrics are worth tracking and what metrics are worth reporting. Yesterday I was at a marketing event and the topic of metrics came up. jumped at the chance to respond.

Report 129

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". report on things that have already happened. Enterprise study found that only 7.5 % of respondents reported the skill set. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. B2B Marketing. content.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Check out the full benchmark report here , which includes data for six industries.). Download the complete 2016 AdWords Industry Benchmark Report below. Cost Per Lead, Opportunity.

Announcing The 2016 AdWords Industry Benchmarks Report

bizible

So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. You’ll find the following benchmarks in the report: AdWords Contribution To Business (percent of leads, opportunities, and revenue attributed to AdWords). The report includes six industries from business services/IT to financial services.

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients. added four new vendors to the report, all of which have just begun to market their products aggressively. billion. You heard it here first. We''ll see.

Marketing Automation Trends - Download the Report

Everything Technology Marketing

Download the Marketing Automation Report * Required Email Address: * First Name: Last Name: Company Name: We conducted a comprehensive survey, leveraging the combined wisdom of over 50,000 B2B marketers in the B2B Technology Marketing Community on LinkedIn to get answers to questions like: What are the biggest barriers to marketing automation adoption? Enjoy the report

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Eloqua has by far the most big-business clients of any core vendor, a proportion that has grown dramatically since the first VEST report one year ago. For more information on the new VEST report, visit www.raabguide.com/vest.

Where Are You on the Marketing Maturity Curve? [Report]

Modern B2B Marketing

2017 Marketing Benchmark Report–North America . The report is rich with useful data, so I won’t try to capture it all here, but as a preview, there are six sections to the report: Marketing Organization & Technology. Report] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Where Are You on the Marketing Maturity Curve?

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

It's All About Revenue

At the recent Social Media Marketing World, we were provided with a preview of some of the data included in the upcoming State of the Social Media Industry Report for 2016. It is 2016 and we are still talking about social media marketing. They may come around in time. Below you will find what they shared. Social Marketers Embrace Video 1. 58% of markers want to improve YouTube knowledge.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). While GreenRope is new to the VEST report, the company itself was founded in 2008. Here are thumbnails of the others. You get the idea.

Minority Report-style policing?

Beyond

An article in Monday’s ComputerWeekly.com talked about how three-quarters of UK citizens believe that allowing police officers access to more digital technology will improve frontline policing

Report 47

Unveiling: The State of Pipeline Marketing Report 2016

bizible

The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. This year, the report was produced in partnership with Heinz Marketing, Radius, Reachforce, and Uberflip. Over 25% of marketers reported using a multi-touch model, compared to 16.4% last year.

TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics

bizible

Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The report found a number of insights and recommendations for both marketers who are just getting their feet wet with ABM and those who have a few years of ABM under their belt. The chief finding of the report is that ABM works. Build Your Tech Stack from the Ground Up.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

VEST Report. Usually I do this by taking a close look at which features have become more common since the last report. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. b2b marketing automation demand generation software marketing technology Raab VEST report

New Gartner Report: Build Your Digital Marketing Hub

It's All About Revenue

Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software. Connected Data. Actionable Audience Profile. Intelligent Orchestration. Digital Experience Management. Testing & Optimization.

Google AdWords Releases “Advanced Reporting” in Select Accounts

Fathom

Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! I was just looking at some various accounts today and noticed a “reports” tab in the top navigation in one of the accounts. First off, simply click the Reports tab above and then click +Report.

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI

bizible

With all the buzz and technology advances around ABM, there’s a need for a framework to help marketers approach reporting. In this post, we’ll look at the strategic moves you can make around performance measurement and reporting when doing account-based marketing. We will be reporting on a variety of account-focused tactics like mailers and paid media at the “grade” level.

Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting

bizible

Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. These reports are ones that can be monitored and shared daily, weekly, or monthly to check up on day-to-day health. The Foundational Reporting Problem. Foundational Reports.

The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]

bizible

In November, we unveiled the 2016 State of Pipeline Marketing Report. The second annual report surveyed over 350 marketers across various industries, on the topics of marketing channels, priorities, tech and more. In the SOPM 2016 report, a majority of marketers selected “total revenue” as the primary metric used to measure success. Marketing Channels that Impact Revenue.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report  revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Software Solutions Used. Forrester’s New B2B Buyer.

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How To Report On Content Marketing [Part 4 of 5]

bizible

According to the State of Content Marketing Report by CMI, while 88% of B2B organizations utilize content marketing, when asked what their top challenges are, 57% said “measuring content effectiveness” and 52% “measuring the ROI of their content marketing programs.”. A big problem is that many content marketers are still measuring success in terms of pageviews and social shares. Recipe 4.1:

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. Who knew?

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). As with any research report, however, it’s wise to look at the data, and the conclusions drawn from that information, with a critical eye.

MPM & Reporting Cookbook: Marketing Team Reports [Chapter 2 of 5]

bizible

In Chapter 1 , we covered the foundational marketing reports, like net new leads/contacts and touchpoint engagement for marketers doing ABM. These reports show week-to-week or month-to-month health and are valuable across departments. While the foundational reports are great to share across departments, not everyone needs the same level of information. Recipe 2.1: Recipe 2.2:

Introducing The First Annual State of Pipeline Marketing Report

bizible

In the first annual State of Pipeline Marketing report we asked over 350 marketers how they measure success, which activities have the greatest impact on revenue, and what their number one marketing priority is. It’s the only report that tells you the channels, attribution models, and priorities of marketers who champion revenue-focused marketing. Why do they use it? CLICK TO TWEET.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond. The metrics reported by B2B benchmark reports can also be grossly misleading.