Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? Learn more here.

Marketing Automation Services 111

Marketing Automation Services Marketing Management Vendors Marketing Automation 111

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison. Click here to download!

Enterprise Management 101

Enterprise Management Work Management Marketing Management Vendors 101

B2BMarketing.net

DECEMBER 5, 2023

Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. While some technology vendors might be seeing AI as something new, 6sense has been leveraging AI to enhance its platform for 10 years now.

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Martech

FEBRUARY 28, 2022

It’s important to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Does the vendor seem to understand our business and marketing needs? What new features are the vendor considering? Are they showing us our “must-have” features? Are they showing us our “must-have” features?

Digital Experience Platform 91

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 91

Martech

MARCH 1, 2022

It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? Does the vendor specialize in a particular channel, vertical or campaign objective? Are they showing us our “must-have” features?

Marketing Attribution 111

Marketing Attribution Work Management Marketing Management Vendors 111

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 75

Enterprise Management Marketing Management Vendors RFP 75

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

MARCH 4, 2022

It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to un that derstand our business and our marketing needs? Is sentiment analysis of relevant customer interactions available? Are they showing us our “must-have” features?

Marketing Management 91

Marketing Management Vendors Analytics Ideal Customer Profiles 91

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. They will show what their platforms can do as well, but this typically entails canned demos, and it falls to you to map their relevancy to your needs. The biggest-name vendors often have the most technical debt. Boutique supplier?

Vendors 82

Vendors Tips Allocation SWOT 82

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs. If they are showing you your “must-have” features.

Work Management 89

Work Management Enterprise Management Digital Asset Management Marketing Management 89

Martech

MARCH 9, 2022

It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? The post 37 questions to ask call analytics vendors during the demo appeared first on MarTech. Click here to download! Phone numbers.

Marketing Automation Services 83

Marketing Automation Services Enterprise Management Work Management Marketing Management 83

Martech

MARCH 3, 2022

It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? The post 32 questions to ask sales enablement vendors during a demo appeared first on MarTech.

Work Management 80

Work Management Marketing Management Vendors Paid Search Agency 80

Avitage

JANUARY 16, 2015

Why relevant? What does relevant really mean? How would you know if you are having a relevant conversation with a buyer? Relevant — adjective; 1. Relevant — adjective; 1. Being relevant is important due to the shift of the locus of control in buying/selling situations.

Relevance 120

Relevance Conversion Vendors Press 120

Avitage

JANUARY 16, 2015

Why relevant? What does relevant really mean? How would you know if you are being relevant with a buyer? Relevant — adjective; 1. Relevant — adjective; 1. Being relevant is important due to the shift of the locus of control in buying/selling situations.

Relevance 120

Relevance Vendors Press B2B Sales 120

Martech

MARCH 7, 2022

It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? The post 20 questions to ask digital asset management platform vendors during the demo appeared first on MarTech.

Digital Asset Management 80

Digital Asset Management Work Management Marketing Automation Services Marketing Management 80

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Relevant and personalised content everywhere and all the time : Interactions with prospects have become 100% virtual and the need for engagement has never been more relevant. The more personalised and relevant the experience, the higher the conversion rate will be. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. In this context, it’s relevant that SAP recently decided to resell Adobe’s marketing cloud rather invest in its own solution. See my 2013 post on Adometry for details.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Marketing Interactions

JULY 25, 2019

Once B2B buyers figured out they could access whatever information they needed to understand a new subject, answer a question, or evaluate a product they no longer needed to talk to a vendor until they decided to invite them to the conversation. Only 40% of content read by buyers is considered relevant (IDG).

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73

NetLine

NOVEMBER 10, 2020

What does it take to properly qualify a lead generation vendor? . We’ve talked about how to find the best B2B vendor before, but when it comes to demand gen, there’s an entirely different set of questions that need to be asked (although The 6 C’s of Vendor Evaluation are quite relevant in this conversation).

Vendors 59

Vendors Lead Gen Sales Qualified Leads Eye-Tracking 59

DemandBase

FEBRUARY 14, 2020

If Account-Based Marketing (ABM) is in the plan for 2020, then you’ve probably done your research and maybe even started talking to a few technology vendors. That’s why I’ve put together 5 questions to ask during your next vendor call. Not all vendors fit all initiatives. With over 7,000 (!) How do they recommend starting out?

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

ClickDimensions

DECEMBER 29, 2020

In fact, press releases are still very relevant. Just be sure to send quality information that is relevant to the recipient – much like batch and blast no longer works for email marketing, it isn’t an effective approach for media relations either. Below, we explore five reasons why they still matter today. Happy Marketing!

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Sword and the Script | B2B

SEPTEMBER 29, 2020

Customer are frustrated with email irrelevancy Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy , Mr. Schultz reports: “Of B2B executives surveyed, 53% are frustrated by receiving too many irrelevant emails and ads from suppliers.”

Relevance 98

Relevance Email Marketing Paid Search Agency B2B Marketing 98

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

Customer Experience Matrix

NOVEMBER 17, 2011

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor. Training, support and education are also more likely to be industry-relevant.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes. Also, called the “best of breed” model, you choose each vendor individually and then focus on integrating all your platforms.

Enterprise Management 65

Enterprise Management Marketing Automation Services Work Management Marketing Management 65

markempa

OCTOBER 21, 2013

Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. That’s why I’m involved in hiring a vendor to support MECLABS with this monumental task. There’s a multitude of data vendors and sometimes it can be easy to go with whoever is the cheapest.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Customer Experience Matrix

DECEMBER 28, 2010

Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. I decided I could base this on the features each set of vendors provided. A higher average means that more vendors provide the feature.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Strategic-IC

MAY 14, 2019

In this video, taken from our March 2019 event, John Clarke CEO of B2B intent platform Cyance, explores common challenges that marketers face when looking to build intent-driven campaigns, and how an intent-model built on context, timing and relevance can deliver value. Related: Timing, Relevance and Context. And then relevance.

Lead Ranking 67

Lead Ranking Intent Relevance Lead Scoring 67

Martech

MARCH 18, 2024

Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. This list, an average of five vendors , is also where the decision is made in most situations. The sole act of identifying vendors doesn’t mean they are in-market yet.

Intent Data 98

Intent Data Intent B2B Peer-to-peer 98

Webbiquity

MARCH 1, 2022

.” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. According to the report, that finding “shows the effectiveness of hyper-relevant, personalized content. Vendor content is attracting more visitors per account.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Marketing Interactions

SEPTEMBER 30, 2018

A good customer experience must be relevant. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”. Context: The Cornerstone of Relevance.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. For consultants to continue to be relevant and add value the model needs to evolve. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients.

Enterprise Management 98

Enterprise Management Consulting Work Management Marketing Management 98

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Personalizing marketing messages and ads to reach target accounts in a relevant and meaningful way. Guest post by Nina Petrov.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270