Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. By re-evaluating the foundational components of your GTM strategy, you’ll enable both marketing and sales to address changing needs and wants , keeping the relevance level high and building trust as your audiences will continue to know you “get” them.
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