Smarketing: Five Sample Steps to Reach Marketing and Sales Alignment
Golden Spiral
JANUARY 18, 2022
A Five-Step Sample Process for Smarketing. For example, opening an email and downloading a relevant white paper would increase the score. This type of workflow would be a slower nurture campaign with a piece of relevant content being sent every 10-14 days to see if they can be re-engaged. Updated from September 10, 2018.
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