Relevance Related Topics 
WriteSpark
JUNE 11, 2013
Or, they'll look for a company name they recognize, even if that case study isn't necessarily relevant to their interests or situation. First, on the web page that lists your case studies, organize the title links by the categories most relevant to your customers, e.g. by industry, product, world region, etc.
WriteSpark
JUNE 11, 2013
Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation. First, on the web page that lists your case studies, organize the title links by the categories most relevant to your customers, e.g. by industry, product, world region, etc.
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WriteSpark
NOVEMBER 6, 2013
You'll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Yet you know that your sales materials need the polish and clarity brought by a professional writer. What can you do?
WriteSpark
NOVEMBER 6, 2013
You''ll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Yet you know that your sales materials need the polish and clarity brought by a professional writer. What can you do?
WriteSpark
JANUARY 9, 2013
For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.
WriteSpark
JANUARY 9, 2013
For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.
WriteSpark
JULY 9, 2013
Globally Relevant Content. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider.
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