WebMarketCentral

MAY 14, 2009

Scoping out competitors with relevant positioning Usually, clients need to take into account other companies with relevant market positioning. This is true even if a company is a startup trying to create a new category.

Brand Identity 20

Brand Identity Branding B2B Tagging 20

WebMarketCentral

APRIL 6, 2009

Discover Niche Social Networking by I'm Blogging That An organized plan for maximizing traffic to your blog from social media sites, from using search and monitoring to find the most relevant niche social media sites for your blog and connecting with top users through submitting content and evaluating results.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

AUGUST 4, 2009

This changes the role of marketing; instead of generating the lead and moving on, today’s marketers must synchronize their marketing throughout the buying process, providing potential buyers with high quality content that is contextually relevant." ( Scott Albro ).

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

OCTOBER 11, 2007

Appeals to bloggers need to be direct, personal, relevant and transparent. I've written previously here about blogger outreach, following up on two excellent guest posts by PR guru-ess Cece Lee (who also incidentally recently posted my comments on the topic of "sincerity"). Used properly, the social media tools of Web 2.0

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

MARCH 16, 2009

Traditional advertising plays poorly on social networks; the percentage of visitors who view advertising on social networks as an "intrusion" rose nearly a third last year to almost 40%, and the share saying they "didn't mind" seeing relevant ads also increased. After all, it is social media.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. The results?

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Build links from relevant technology forums. A valuable technique for viral campaigns that are relevant and NOT purely self-promotional.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

NOVEMBER 13, 2007

While developing relevant content for your corporate website is still important for PR and SEO purposes, writing and promoting a blog establishes credibility in a way that articles viewed as "vendor content" can't. social tagging, thought leadership content, SEO, social media tagging, blogs, industry blog del.icio.us

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

JUNE 3, 2008

The results can be head-scratching; for example, Site605 includes entries like Recipe For Pickled Eggs and Dateacrossdresser (seriously), but not for records management software or data warehouse , which are much more relevant to my world. Indeed it does, but it's a tough balance to get right.

Digg 20

Digg Google Zoominfo Aggregators 20

WebMarketCentral

SEPTEMBER 10, 2009

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. Content Marketing: How do you write to entertain readers?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

NOVEMBER 16, 2006

Items such as newsfeeds, white papers, blogs, podcasts, reports, book reviews, glossaries, and (truly useful) directories are all generators of relevant website traffic. What kind of content? Such content is not only search engine-friendly, but also attractive and "sticky" to visitors.

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

DECEMBER 1, 2008

If Google's changes actually succeed in making search results more relevant, it could help both searchers and site owners. So, the end result could be less traffic, but more relevant traffic. Google's moves are likely to have the greatest impact on broad, highly competitive, ambiguous words and phrases.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

MAY 7, 2008

Why is this relevant? He makes an insightful and very timely argument, particularly given the spate of news articles over the last six months or so from sources like RCR Wireless News , Wireless And Mobile News and TechCrunch about free, ad-supported wireless calling models currently being tested.

Paid Search Agency 20

Paid Search Agency Mobile Advertising Blast Campaigns Mobile Marketing 20

WebMarketCentral

JANUARY 4, 2008

Teachers can use Pageflakes to let their students see update calendars , exam timelines, research study information, grade trackers , message boards and other resources. Next, Pageflakes has created a series of "open" holiday-themed Pagecasts including pages for Christmas , Valentines Day and the Super Bowl.

Web 2.0 20

Web 2.0 Class Tagging Studies 20

WebMarketCentral

SEPTEMBER 12, 2008

No fluff, no mirrors and lights, just straightforward answers and opportunity to benchmark in an open, engaging format. It may be the most valuable conference you attend this year.

Peer-to-peer 20

Peer-to-peer Planning Word of Mouth Loyalty 20

WebMarketCentral

FEBRUARY 16, 2009

Your SEM keyword reports contain a wealth of data about the keywords being used to drive relevant traffic to your site: which terms are searched most often, which produce the highest percentage of clicks, and which convert most effectively. Use SEM terms for SEO.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

JULY 14, 2008

Finally, make sure your site is well optimized for those phrases that are both frequently searched and most relevant to your prospects. The environments are completely different—in search, people are looking for relevant ads. Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

FEBRUARY 4, 2008

Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset. In addition to this, product pages also help buyers find relevant pricing information, delivery costs, warranty and/or return policies and a whole lot more.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

AUGUST 4, 2008

is about creating more business value while providing a more meaningful experience for customers, delivering relevant information and increasing collaboration. Together, they'll share experiences, lessons from failure, ideas for what's next, and how to practically apply new web technologies. Interested?

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

SEPTEMBER 20, 2007

These best practices include: Use free online tools such as Google Suggest and Overture's Keyword Selector Tool to help select the most popular search terms relevant to your campaign. Recently added to WebMarketCentral is a list of 14 Best Practices in Search Engine Marketing. Write compelling, carefully targeted ad copy.

CTR 20

CTR Adwords Practices Google 20

WebMarketCentral

OCTOBER 1, 2007

Brian Carroll, head of B2B lead generation firm InTouch and author of the B2B Lead Generation blog : generating more leads is a nearly worthless task if you aren't properly nurturing the leads you already have, the key to which is providing them with content that is "relevant, educational or thought-leading."

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 16, 2008

As previously noted here and elsewhere, making pitches both personal and relevant is the first step to getting a blogger to write about you. Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

MAY 10, 2007

Interesting to the right demographic, but not applicable for general business use. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons.

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

WebMarketCentral

APRIL 7, 2009

Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score by PPC Hero Explaining that the AdWords quality score is assigned on the basis of the relevance of a keyword to its corresponding ad text, the landing page, and the click-through rate, this post advises moving keywords into new ad groups (..)

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

OCTOBER 9, 2007

White papers, reports, free trials, product videos and other relevant offers are a powerful inducement for B2B lead generation. Offer an incentive for response. Test, test, test.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

JUNE 24, 2006

Who knows -- maybe having this report back in 2001 would have saved me from my own ill-fated marketing book adventure (long story). ** Terms: search engine optimization tips, SEO help, relevant site links, search engine position improvement, keyword optimization, RainToday.com, Wellesley Hills Group, Mike Schultz The portal for Internet Web site marketing (..)

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

NOVEMBER 16, 2009

The Answer To All Your SEO Questions! by Search Engine Land Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more.

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

JUNE 25, 2008

Best of 2007: Website Design , February 4, 2008—links to some of the best articles and blog posts from 2007 on website design considerations to consider from the outset, such as intuitive navigation, relevant visitor-focused content, and SEO.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

NOVEMBER 19, 2007

Vanderhook contends that consumers will be the winners in that battle, writing " If the ads they see are relevant to who they (consumers) are, what they are interested in, and where they are located, it becomes a win-win for all parties in the chain."

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

DECEMBER 28, 2009

by Social Media Today The title may not sound promising to experienced Twitterers, but in this excellent post, Jill Kurtz notes that less than 1/5 of 1% of all tweets get 100 retweets—the level considered a "home run" for a Twitter post—then provides helpful tips for getting into that retweet stratosphere, such as including "pls RT" with tweets, keeping (..)

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

MAY 18, 2009

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MAY 15, 2007

It depends on the number of existing relevant external links to a site; the fewer the number of pre-existing external links, the greater the impact social tagging will have. For the WebMarketCentral web marketing site, and this blog, SEO improvement was modest: little impact on Yahoo or MSN, and an average of an 11-spot improvement on Google.

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 17, 2008

Relevance: ideally, your viral campaign will actually have some relation to your product or service, so that it attracts people who are actually in your target market and reinforces your value proposition. That's fine, but ask only for the information you really need.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

AUGUST 15, 2005

The brilliant and entertaining Anne Holland at Marketing Sherpa recently blogged about the proliferation of advertising, and the need for marketers to save themselves through relevant targeting. I stumbled (or rather, paddled) across another example yesterday.

Ads 20

Ads Marketing Budget Comparison Internet Marketing 20

WebMarketCentral

JULY 21, 2009

The best humor is first, well, actually funny, and second, actually relevant to your Twitter following. Make me laugh. Again, this is something that shouldn't be overdone, but we can all use a chuckle once in a while.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

FEBRUARY 24, 2009

Jeff Sexton provides three helpful techniques to help anyone who's been "inside" for a while to take an outsider's perspective in order to produce more effective, relevant copy. Do You Make These 7 Mistakes When You Write?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20