Digital Relevance: Developing Marketing Content and Strategies that Drive Results
ViewPoint
JANUARY 13, 2015
Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). There is a great example in the book about an inside sales rep pushing content that is not relevant to the buyer—simply because the campaign says so.
Let's personalize your content