Paul Gillin

JULY 8, 2010

This section describes the requirements that are most relevant to Oracle employees participating in social media of various kinds (Oracle hosted and external). While you are not an official spokesperson, your status as an Oracle employee may still be relevant to the subject matter. REQUIREMENTS. Follow the Code.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JUNE 18, 2013

A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. Your principal goal should be to help people solve problems and make smarter decisions. Be helpful and sales will come. The other 10% can be self-promotional.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JULY 29, 2010

CIThread scours the Web for relevant content, much like a search engine does. CIThread (the name stands for “Collective Intelligence Threading” and yeah, they know they have to change it) essentially learns from choices that an editor or curator makes and applies that learning to delivering better source material. More wheat, less chaff.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

OCTOBER 11, 2012

For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. Only people can post content. With that in mind, make sure your posts have a personal tone. I hope you’ll join me there.”.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MARCH 24, 2011

Which means that the old disciplines that have served publishers for many years suddenly have new relevance. Just planting your flag isn’t enough anymore; you have to do something that your audience finds remarkable. Alan Belniak is director of social media marketing at PTC, a very large software company.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

APRIL 13, 2011

Post a description and link in relevant groups on LinkedIn. Focus speakers on writing about the topic of their presentations, not promoting their businesses. Promote each new entry on Twitter and your Facebook page. Create an e-mail newsletter with frequency of at least every other week.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. . “I found out I was part of a community.” ” Web activism has enabled him to raise $270 million to battle Parkinson’s.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

FEBRUARY 16, 2012

Spend w/partners on relevant environments.” @RachelJOConnell is a quote machine: “Look for opportunities for other ppl to express your brand.” ” #SMB26. BrianBab21 “Days of building a destination and driving people there are over. ” #SMB26. BrianBab21 “Content mktg is soft sell.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

JUNE 24, 2010

The best way to select relevant metrics is to work backwards. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better. Those are the metrics that are most meaningful to you.

ROI 50

ROI Paid Content Social Marketing Webcast 50