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Friday, December 4, 2009
In my opinion, aside from the obvious B2B lead generation, funneling, nurturing, and social media the main theme that really resonated with me throughout the entire show was “relevance.” No matter what the topic was, the conversation always came back to the importance of “relevance.”. Relevant Content Paths. Relevant Experience.
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Tuesday, May 18, 2010
Tags: Relevance Sales 2.0
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Thursday, May 13, 2010
When Google and it's PageRank algorithm came on the scene they started to reward relevance to the visitor over things like keyword repetition. How do you think localization and personalization have changed the relevance of search ranks? How have you seen SEO as a practice change over the last few years? Is search engine rank important?
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Thursday, May 21, 2009
Relevance is key. 58% of those who stop reading, disengage, or unsubscribe quote a lack of relevance as a key factor. Too many people are still looking at unsubscribe rates as a relevant metric to determine whether marketing messages are connecting with an audience. Relevance to their Role: Now it gets interesting.
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Saturday, June 17, 2006
It avoids the problems of automated linking solutions that don't generated links from relevant sites and (mostly) avoids spam by providing your site information only to those with related content. Ralph Wilson at Web Marketing Today recently released his updated Web Marketing Checklist: 32 Ways to Promote Your Website.
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Friday, July 23, 2010
//. //. When marketers talk about online marketing and communication, it is often about campaign strategies, tactical approaches and platforms that help them to reach their customers and prospects the best way possible in order to turn. Click title to read more
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Wednesday, March 17, 2010
IDG Connect's brief, Social Media and the IT Investment Process – Linking to Relevant Content: May the Best Vendor. Win , has some data that shows ROI directly correlates to the relevance of vendor posts in social media. IDG asked IT buyers about their experiences with social relevance. of the time.
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Friday, June 19, 2009
A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches. Tip 2. Tip 3. 0160; Tip 4.
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Monday, April 20, 2009
DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. On the contrary: after almost 20 years [.].
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Wednesday, May 19, 2010
Tags: Relevance Sales Data Sales Intelligence Uncategorized intelligence data
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