Industrial Marketing Today

article thumbnail

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive. Better Segmentation, More Relevance. E-mail List Hygiene. Integrating Social Media and Mobile.

article thumbnail

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

Creating content that an industrial and technical audience will find relevant is not easy. I am not referring to the age-old question, “What will we write about?” An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Creating Relevant B2B Marketing Content: Walk the Talk by Achinta Mitra on June 19, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing There is plenty of advice out there about engaging B2B and industrial buyers (..)

article thumbnail

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Definitely not.” Analytics is the new marketing creative! What has been your experience with building a B2B or industrial brand?

article thumbnail

Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

Industrial Marketing Today

It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent studies have shown. Relevant content will and/or is….

article thumbnail

Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Industrial Marketing Today

It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience. Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. Inbound […]

article thumbnail

Writing Technical Blog Posts for Engineers and Industrial Professionals

Industrial Marketing Today

The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. In my experience, industrial blogging is an underused content marketing tactic for many of these companies. This is only a content summary.

Tactics 147